Summary
Overview
Work history
Education
Skills
Languages
Accomplishments
Timeline
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Grace Nelson

Dublin,Ireland

Summary

A seasoned professional with expertise in leadership and mentorship, organisational design, and strategic development. Demonstrates proficiency in data-driven decision making and creative problem solving, complemented by skills in financial forecasting and executive communication. Adept at technology proficiency and project management, with a strong influence through emotional intelligence. Committed to driving impactful results through innovative strategies and fostering growth within dynamic environments.

Overview

11
11
years of professional experience
4
4
years of post-secondary education

Work history

Go-To-Market Solutions Manager

Indeed
Dublin, Ireland
07.2022 - 08.2025
  • Led teams across two EMEA core markets to drive client-centric analysis and insights.
  • Managed client-facing strategy analysts and content specialists delivering data-driven insights and budget guidance.
  • Developed scalable sales strategies through data storytelling demonstrating client ROI.
  • Collaborated with GTM functions and Sales implementing strategies to accelerate revenue growth.
  • Mentored teams to cultivate a culture of excellence and high performance.
  • Executed change management strategies adapting to evolving business environments.
  • Drove organisational design and cross-team efficiencies through strategic planning frameworks.
  • Streamlined operational processes focused on AI efficiencies to drive greater efficiency.

Senior Manager, Global CRM Strategy

NortonLifeLock (formerly Symantec)
Dublin, Ireland
10.2019 - 07.2022
  • Spearheaded Global CRM Strategic Pillar for Partner Growth across OEM and retail channels.
  • Empowered global team to achieve organisational performance objectives.
  • Developed and executed initiatives focused on customer acquisition and churn reduction.
  • Managed annual forecasts and created business case models for programme initiatives.
  • Produced regular performance reports for leadership to drive strategic decisions.
  • Fostered cross-functional collaboration to align business partners with key priorities.
  • Cultivated partner relationships to enhance OEM growth and revenue opportunities.
  • Continuously tested and refined strategies to increase customer growth, AOV, CLV, and retention rates.

Manager, Retention Marketing

NortonLifeLock (formerly Symantec)
Dublin, Ireland
01.2015 - 10.2019
  • Promoted to expanded role managing retention performance for largest EMEA market, UKI following success in Benelux & Nordics.
  • Led comprehensive CRM strategy for acquisition and retention across multiple conversions channels.
  • Conducted financial forecasting and analysed e-commerce revenue trends and external risks.
  • Collaborated with retail team to initiate subscription distribution model, increasing retention rates from 30% to 70%.
  • Developed market-specific strategies to mitigate customer churn amid GDPR and Brexit changes.
  • Executed Global CRM upsell strategy, achieving $5 million incremental revenue within five months.

Education

Bachelor of Arts - International Business and Languages

Technology University Dublin (DIT)
Dublin
09.2005 - 06.2009

Skills

  • Leadership and mentorship
  • Organisational design
  • Strategic development
  • Data-driven decision making
  • Creative problem solving
  • Financial forecasting
  • Executive communication
  • Technology proficiency
  • Project management
  • Emotional intelligence

Languages

English
Native
Spanish
Upper intermediate

Accomplishments

  • 'Exceptional' performance ratings for 4 consecutive cycles in Indeed
  • Executive coaching and 'Understanding Humans at Work' completed with Rajkumari Neogy (2024)
  • ACE (Achieving Client Excellence) winner (2023)
  • Active participant in mentoring programs in all roles

Timeline

Go-To-Market Solutions Manager

Indeed
07.2022 - 08.2025

Senior Manager, Global CRM Strategy

NortonLifeLock (formerly Symantec)
10.2019 - 07.2022

Manager, Retention Marketing

NortonLifeLock (formerly Symantec)
01.2015 - 10.2019

Bachelor of Arts - International Business and Languages

Technology University Dublin (DIT)
09.2005 - 06.2009

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