Dynamic and results-oriented Chief Revenue Officer (CRO) and experienced Board Member with a proven track record of driving revenue growth, optimizing go-to-market strategies, and scaling businesses in highly competitive markets. With over 20 years of experience in leading global sales, marketing, and customer success teams, I have consistently delivered strong financial performance and spearheaded digital transformation initiatives across diverse industries, including SaaS, HCM, Remote Support, AI, and cybersecurity.
As a trusted advisor to the board, I leverage a strategic mindset and deep business acumen to guide high-level decision-making, shape corporate governance, and ensure alignment between long-term vision and operational execution. Adept at forming key partnerships, managing P&L, and fostering a culture of accountability, I am committed to enhancing enterprise value and shareholder returns.
As the CRO, I lead revenue generation strategies across all channels, driving sustainable growth and market expansion within the HCM industry across the UK. My role encompasses aligning sales, marketing, and customer success teams to create a unified approach for customer acquisition, retention, and maximizing lifetime value. I collaborate closely with executive leadership to shape go-to-market strategies, oversee performance metrics, and ensure the delivery of tailored solutions that meet the evolving needs of mid-market UK businesses in managing their workforce effectively.
Key Responsibilities:
Spearheading sales and marketing strategies to accelerate growth in the HCM sector.
Establishing scalable processes for revenue growth across new and existing markets.
Building and leading high-performing teams in sales, marketing, and customer success.
Partnering with product teams to ensure solutions meet market demand.
Driving long-term customer relationships and improving customer lifetime value.
Analyzing revenue data to optimize performance and guide strategic decisions.
As the VP of Sales for EMEA, I lead strategic growth and revenue generation across Europe, the Middle East, and Africa. My role involves driving sales for cutting-edge remote support tools, password management solutions, and AI technologies. I focus on building and managing high-performing teams that deliver tailored solutions to meet the diverse needs of businesses, from SMBs to enterprise clients.
Enterprise Sales Leadership - Experience leading large sales teams across multiple regions, focusing on enterprise-level deals both as a direct customer or through partners.
Cybersecurity & Password Management - In-depth knowledge of cybersecurity solutions, with a focus on password management tools and identity access management (IAM).
Remote Support Solutions - Experience selling remote support tools and technology that enhance remote workforce efficiency.
AI & Automation - Familiarity with AI-driven sales strategies and AI-enhanced tools like chatbots, automated support, or AI-driven analytics for improving client outcomes.
Go-to-Market Strategy - Developing and executing regional GTM strategies for launching new products and expanding market presence.
Channel Sales Management - Building and managing partnerships with local distributors, resellers, and VARs across EMEA.
Customer Success & Retention - Expertise in post-sales customer relationship management, ensuring customer satisfaction and driving renewals and upsell opportunities.
Solution Selling: A consultative approach to selling complex technical solutions that solve specific customer pain points.
Sales Analytics & Forecasting - Data-driven decision-making skills, including sales pipeline management and forecasting.
Strategic Partnerships & Alliances - Ability to forge key partnerships with tech companies, service providers, and integrators across EMEA.
Digital Transformation - Experience helping businesses adopt digital tools for remote support, secure access, and AI-enhanced workflows.
Accomplished Senior Director with extensive experience leading partner and alliance strategies across the EMEA region. Known for building and scaling robust ecosystems of strategic partnerships, resellers, and channel alliances that drive significant revenue growth. Adept at fostering long-term relationships with global partners and aligning joint go-to-market strategies to maximize market penetration, revenue, and brand presence. Proven success in establishing mutually beneficial collaborations with technology service providers and value-added resellers (VARs), enabling new market opportunities and increasing competitive advantage.
Proven leader with a strong track record of driving enterprise customer acquisition in highly competitive markets. Specializes in building and executing comprehensive acquisition strategies that target large, complex organizations, driving significant revenue growth and market share expansion. Skilled in managing high-performing sales teams, developing tailored value propositions, and leveraging data-driven insights to enhance pipeline efficiency and deal closure rates. Adept at fostering long-term relationships with C-level executives and decision-makers to ensure alignment with enterprise needs.
Innovative and strategic Global Transformation Leader with extensive experience driving large-scale transformation initiatives for Dell across consumer and SMB global markets. Specializes in leading complex digital transformation projects, reengineering business processes, and aligning global teams to deliver sustainable performance improvements. Known for spearheading organizational change, implementing cutting-edge technology solutions, and fostering customer-centric cultures that enhance operational efficiency and unlock new revenue streams.
Revenue & Profit Growth
Sales & Marketing Leadership
Go-to-market Strategy
Cross-functional Team Leadership
New Market Expansion
Data-driven Decision Making
Global Cross-Functional Team Leadership
Culture Change
Customer Retention
Negotiation
Financial Planning and Analysis (FP&A)
Customer Acquisition