Photography
Geoffrey Kinyanjui
Digital Marketing
Cong
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
3
3
years of professional experience
1
1
year of post-secondary education
Work History
Digital Marketing Consultant
Oopen Space
Nairobi
01.2021 - 09.2022
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized social media channels and web pages to improve SEO and usability.
- Created social media content with innovative brand messaging to support new product launches.
- Implemented new strategies to improve click-through rates and conversion.
Digital Marketing Specialist
Beauty Room
Nairobi
02.2019 - 12.2020
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Optimized social media channels and web pages to improve SEO and usability.
- Created social media content with innovative brand messaging to support new product launches.
- Implemented new strategies to improve click-through rates and conversion.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
Education
Associate of Arts - Entrepreneurship
Association of Business Executives
Nairobi 06.2012 - 06.2013
Associate of Arts - Digital Marketing
Google
Online 04.2022 - 09.2022
Skills
Cold calling skills
Social media activities
Data Analytics
Strategic planning
Prospecting customers
Communication and writing skills
Marketing Strategies
SEO
Customer engagement
Digital marketing
Interests
Cooking
Timeline
Associate of Arts - Digital Marketing
Google
04.2022 - 09.2022
Digital Marketing Consultant
Oopen Space
01.2021 - 09.2022
Digital Marketing Specialist
Beauty Room
02.2019 - 12.2020
Associate of Arts - Entrepreneurship
Association of Business Executives
06.2012 - 06.2013