Summary
Overview
Work history
Education
Skills
Websites
Accomplishments
Languages
Custom
Timeline
Generic

GARY CROOKES

DL

Summary

Accomplished sales professional with extensive expertise in SaaS and enterprise solution sales, automation technology, and generative AI. Demonstrates a strong proficiency in solution selling and consultative selling, driving strategic new business development and key account management. Proven track record in channel partnership development, strategic planning, and execution. Skilled in project and programme management, service implementation, and customer success management. Adept at team leadership and development with a problem-solving mindset. Holds AWS Technical Partner certification with advanced knowledge of Monday.com, Salesforce CRM, ClickUp, and AI implementation experience. Committed to leveraging skills for continued growth in innovative technology sales environments.

Overview

11
11
years of professional experience
4041
4041
years of post-secondary education

Work history

COO/CEO

Syscor
09.2022 - 07.2024
  • Company Overview: Automation Advisory
  • Drove revenue growth from €1.5M to €2.5M within 12 months through strategic automation solution sales
  • Led sales of automation solutions to enterprise clients across multiple industries, achieving 110% NDR
  • Implemented customer success framework resulting in 14% NDR improvement and 30% service profit margin increase
  • Developed and maintained strategic partnerships with technology vendors and system integrators
  • Optimized engineering team productivity by 50%, improving service delivery efficiency
  • Managed cross-functional team of 22 staff across Sales, Operations, and Customer Success
  • Successfully delivered 58 automation implementation projects using hybrid project management methodology
  • Automation Advisory

Sales Consultant

Activ8 Solar Energies
09.2024 - 02.2025
  • Leading sales of AI-integrated energy management systems, pioneering new market category
  • Consistently exceeding sales targets through consultative selling approach
  • Developing and implementing automated sales processes for enhanced efficiency
  • Representative at trade exhibitions, conducting technical solution demonstrations

Agent & Distributor

Fanprime
02.2021 - 02.2022
  • Led implementation of SaaS/Blockchain fan engagement platform for top-tier sports teams
  • Managed full sales cycle from prospecting to implementation
  • Negotiated complex technical contracts and service level agreements

Founder & CEO

ShadowBall
04.2014 - 02.2025
  • Scaled business to €500,000 revenue through strategic partnerships and distribution networks
  • Expanded market presence to 7 international territories and 200 retailers
  • Successfully negotiated and executed company merger & acquisition
  • Secured 8 patents and developed automated manufacturing processes

Education

Executive MBA - Sport Management

Real Madrid Graduate School

Online Entrepreneurship Bootcamp -

Massachusetts Institute of Technology (MIT)

Higher National Diploma - Marketing

WITS University

Skills

  • SaaS & Enterprise Solution Sales & Marketing
  • Automation Technology Sales
  • Solution Selling & Consultative Selling
  • Strategic New Business Development
  • Key Account Management
  • Channel Partnership Development
  • Generative AI Sales
  • Strategic Planning & Execution
  • Project & Program Management
  • Service Implementation
  • Customer Success Management
  • Team Leadership & Development
  • Problem-Solving Mindset
  • AWS Technical Partner Certified
  • Mondaycom Advanced
  • Salesforce CRM
  • ClickUp
  • AI Implementation Experience
  • Legal & Contracts
  • Social media, webinars, digital marketing

Accomplishments

  • Scaled automation advisory business by €1M+ in 12 months
  • Nominated for BID European Awards 2019 (Gold Category)
  • Successfully implemented enterprise automation solutions across multiple industries
  • Developed and patented automated manufacturing processes
  • Built and sold multiple technology-enabled businesses

Languages

English (Native)
Technical and business proficiency in automation systems documentation

Custom

available upon request

Timeline

Sales Consultant

Activ8 Solar Energies
09.2024 - 02.2025

COO/CEO

Syscor
09.2022 - 07.2024

Agent & Distributor

Fanprime
02.2021 - 02.2022

Founder & CEO

ShadowBall
04.2014 - 02.2025

Higher National Diploma - Marketing

WITS University

Executive MBA - Sport Management

Real Madrid Graduate School

Online Entrepreneurship Bootcamp -

Massachusetts Institute of Technology (MIT)

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GARY CROOKES