Gabriela Coroa
Digital Strategist
Summary
Digital Marketing professional with a successful track record in driving digital transformation and AI-powered marketing innovations for global brands across various regions including US, Europe, the UK, EMEA, Asia, and South America. Extensive experience leading cross-functional teams, stakeholder engagement, and strategic digital adoption to accelerate business growth.
Overview
16
16
years of professional experience
2023
2023
years of post-secondary education
Work History
Strategy Director
7DOTS Digital Innovation Agency
08.2024 - Current
- Lead strategic digital transformation initiatives for global clients, working directly with C-level executives and Heads of Marketing.
- Drive AI-led digital marketing innovations, including data attribution models, personalized landing pages, and AI-powered solutions to enhance user engagement.
- Conduct workshops with clients to align digital strategies with business objectives, balancing immediate impact and long-term transformation.
- Establish structured frameworks for digital adoption, ensuring seamless integration of new tools and methodologies for the agency and clients.
- Delivered measurable impact, including: Doubling organic traffic through personalized landing pages, 12% increase in qualified leads via enhanced data strategies, significant improvements in ROI through multi-channel attribution modeling.
- Monitor industry trends, competitor activity, and market shifts to identify and act on emerging opportunities.
Independent Consultant
Digital Marketing Strategy Consultancy
08.2023 - 08.2024
- Designed and executed digital marketing strategies for DTC brands across various industries.
- Developed a structured methodology, conducting 10+ workshops to facilitate seamless integration of digital solutions.
- Created Mark, an AI-powered strategy tool that enables small businesses to generate digital marketing plans.
- Evaluated client marketing strategies, offering insightful recommendations on how to optimize campaigns for maximum impact.
- Led training sessions for client staff members to improve skillsets and enhance overall performance.
Global Head of Consumer Experience
PERNOD RICARD Wine & Spirits
07.2022 - 07.2023
- Drove the global digital marketing acceleration and transformation roadmap, setting key digital marketing objectives for regions and brand companies.
- Accelerated the deployment of use cases in markets to enhance digital marketing performance, including: AI-driven solutions to improve 1P data capture, re-engagement tactics to activate leads, contextual targeting to enhance media efficiency and retailer audience extension to improve ROI.
- Piloted innovative solutions with key markets and brands, such as the use of AI for content creation and audio-first experiences to strengthen brand power.
- Defined a data segmentation model to optimize consumer engagement and sales through pilot markets.
- Guided a cross-functional team to shape the global vision for a Consumer Data Platform (CDP), identifying market maturity levels and defining an acceleration plan.
- Led a high-performing team including a Sr Digital Performance Manager, Content Manager, Consumer Activation Specialist, CRM & Data Architect Specialist, and Digital Marketing Assistant, while collaborating with agencies and key partners.
- Worked cross-functionally with Marketing, Media, IT, Legal, Consumer Insights, E-commerce, and other teams to implement digital transformation initiatives at scale.
Global Senior Digital Marketing Manager
UNILEVER Home Care Category
06.2021 - 06.2022
- Led strategic direction for full-funnel digital campaigns across Unilever’s global brands.
- Scaled content automation across 5 global brands to improve markets cost savings with content creation by 30%.
- Rolled out innovative projects such as augmented reality experiences, smart packaging and voice search for enhanced user engagement in more than 8 markets.
- Managed large-scale budgets, aligning global digital programs with performance marketing KPIs.
- Increased retailers traffic in key markets by developing and implementing a comprehensive global SEO strategy.
- Drove cross-functional collaborations with global and local brand teams, digital hubs, and global marketing leadership.
Digital Account Director
EXPERIENCE IS EVERYTHING Digital Experience Agency
08.2019 - 06.2021
- Delivered end-to-end digital experiences for global brands working cross-functionally with various teams and departments.
- Globally delivered the first augmented reality experience for Unilever in the home care category improving engagement.
- Delivered a digital in-store experience for Puma flag-ship store in New York organically creating impactful UGC content.
- Architected and managed an always-on content platform for Kellogg’s in the US involving internal and external teams.
- Led an incredible team of direct reports providing each member with clear direction to thrive in a fast-paced environment.
Account Director
SGK Marketing and Advertising Agency
08.2016 - 07.2019
- Led Digital Consumer Experience business unit and managed revenue targets.
- Delivered integrated digital campaigns across US, UK, and Europe, working with brands such as Unilever, Kellogg’s, Coca-Cola, and Nestlé.
- Implemented AR & VR technology for innovative brand experiences.
- Managed a cross-functional team of strategists, creatives, and developers to drive marketing innovation.
- Key Achievement: Developed an award-nominated Fanta digital campaign that exceeded all KPIs and was a finalist at The Drum Design Awards 2018.
Senior Account Manager
MAXX MARKETING - Marketing Agency From WPP GROUP
03.2015 - 08.2016
- Managed digital and licensing campaigns for Kellogg’s, KFC, and Confused.com
- Delivered the largest awareness campaign for Confused.com, nearly doubling their market share in the UK.
Brand Strategist
FLY JABUTI Brand Design & Strategy Agency
07.2012 - 02.2015
- Led brand innovation and expansion strategies for J&J and Danone in Europe.
- Created new product extensions for Kellogg’s protein bars and increased market share for Casillero del Diablo in Brazil.
Brand Manager
DIAGEO Wine & Spirits
01.2009 - 07.2012
- Developed and executed marketing campaigns for Smirnoff and other local brands.
- Led consumer research, market analysis, and data-driven brand strategy.
- Successfully managed budget allocation and performance tracking.
Education
B.A. - Business Administration & Marketing
FMU, Faculdades Metropolitanas Unidas
Sao Paulo, Brazil 01.2007 - 01.2010
Professional Diploma - Digital Marketing
DIGITAL MARKETING INSTITUTE
London, UKSkills
AI & Marketing Automation
Data Strategy
Digital Experience
Agile Marketing
Workshop Facilitation
Stakeholder Engagement
Timeline
Strategy Director
7DOTS Digital Innovation Agency
08.2024 - Current
Independent Consultant
Digital Marketing Strategy Consultancy
08.2023 - 08.2024
Global Head of Consumer Experience
PERNOD RICARD Wine & Spirits
07.2022 - 07.2023
Global Senior Digital Marketing Manager
UNILEVER Home Care Category
06.2021 - 06.2022
Digital Account Director
EXPERIENCE IS EVERYTHING Digital Experience Agency
08.2019 - 06.2021
Account Director
SGK Marketing and Advertising Agency
08.2016 - 07.2019
Senior Account Manager
MAXX MARKETING - Marketing Agency From WPP GROUP
03.2015 - 08.2016
Brand Strategist
FLY JABUTI Brand Design & Strategy Agency
07.2012 - 02.2015
Brand Manager
DIAGEO Wine & Spirits
01.2009 - 07.2012
B.A. - Business Administration & Marketing
FMU, Faculdades Metropolitanas Unidas
01.2007 - 01.2010
Professional Diploma - Digital Marketing
DIGITAL MARKETING INSTITUTE
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