Fiona Heffernan
Dublin,Ireland
Summary
Accomplished professional with extensive expertise in commercial and marketing strategy, product marketing, and both digital and traditional media. Demonstrated success in driving online sales and leveraging B2B and B2C commercial expertise to achieve significant business growth. Proven leader of high-performance teams, committed to delivering exceptional results through innovative commercial strategies.
Overview
21
21
years of professional experience
Work History
Sales Leader
Google
01.2019 - 01.2025
- Currently responsible for a $500M annual quota within the Telco, Media, and Tech sectors
- Achieved 118% of quota QTD and +6% YoY in the Media/Telco sectors
- Previously held a Sales Leader role in Retail managing FMCG eComm brands and Consumer Electronics [Apple, Dyson, Samsung]
- Scaled YouTube/DV360 UKI Strategy, achieving +40% YoY growth Q1 QTD for YouTube
- Collaborated with the Sector Head to develop strategic annual plans for the UKI's largest YouTube/DV360 revenue stream
- Led EMEA marketing communications for LCS sellers, including thought leadership, product updates, events, sales playbooks and product excitement campaigns
- Cultivated a high-performing team of 6 Account Managers, recognised as partners and thought leaders in the UK/I market
- Developed a video upsell program, tripling revenue growth YoY over three years, and expanded best practices from UKI to the EMEA DV team
Commercial Marketing Director
An Post Commerce
Dublin, Ireland
01.2011 - 01.2019
- Responsible for An Post's B2B Commercial Marketing Strategy, focused on opening new markets and revenue streams
- Achieved a significant increase in Group turnover for Mails and Parcels, reaching €897M in 2018, with profits growing from €8.4M to €40M YoY
- Directed the marketing strategy for An Post's B2B mails and parcels division, responsible for 65% of total revenue, equivalent to €700M
- Expanded Mails and Parcels revenue using Marketing programmes to open up markets for the An Post Sales Team, securing top-tier clients such as Amazon, ASOS and Smyths Toys
- Led a dynamic team of over 100 professionals across Marketing and Customer Service.
Pre-2011 Sales and Marketing Roles
Savills, Marie Keating Foundation, Davy and GE
Dublin, Ireland
01.2004 - 01.2011
- Savills: Head of Marketing and Business Development at Savills
- Marie Keating Foundation: 50% pro-bono work on raising awareness of Women's Health matters
- Davy: Marketing Manager, Private Clients
- General Electric: Marketing Manager B2B
Education
Bachelor of Business Studies - Marketing Management
TU Dublin
PR and Communications - undefined
GE Management Development Institute
Crotonville, NYSix Sigma Green Belt - Marketing communications performance
GE
Skills
- Commercial and Marketing Strategy
- Product Marketing
- Digital and Traditional Media Expert
- Online Sales
- B2B and B2C Commercial Expertise
- High Performance Team Leadership
Custom
- A willing and enthusiastic commis chef, supporting a passion for food.
- I enjoy live music and theatre.
Affiliations
- A willing and enthusiastic commis chef, supporting a passion for food. I enjoy live music and theatre.
Timeline
Sales Leader
Google
01.2019 - 01.2025
Commercial Marketing Director
An Post Commerce
01.2011 - 01.2019
Pre-2011 Sales and Marketing Roles
Savills, Marie Keating Foundation, Davy and GE
01.2004 - 01.2011
PR and Communications - undefined
GE Management Development Institute
Bachelor of Business Studies - Marketing Management
TU Dublin
Six Sigma Green Belt - Marketing communications performance
GE
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