Fidelma Davies
Dublin ,Ireland
Summary
Accomplished professional with a robust background in strategic sales initiatives and revenue optimization plans. Demonstrates expertise in merchandising strategy, recruitment strategy development, and client relations management. Proven track record in store management and multi-store operations, with a strong understanding of multichannel retail. Adept at inventory management, visual merchandising, and staff development, ensuring effective time management and strategic decision-making. Skilled in performance evaluation, budget control, HR policies and procedures, and profit and loss analysis. Committed to driving business growth through innovative thinking and effective communication.
Overview
17
17
years of professional experience
Work history
Senior retail manager
Dunnes Stores
Dublin , Dublin
11.2022 - 03.2026
- Engaged with customers to offer support and gather feedback for operational improvements.
- Managed teams up to 70 and departments throughout store, elevating sales and cultivating team cohesion to ensure exceptional customer experience.
- Streamlined staff scheduling to guarantee consistent coverage during peak shopping periods.
- Analyzed sales performance, optimized inventory management, and assessed customer feedback to enhance operational efficiency.
- Led health and safety audits to maintain safe working environment.
- Facilitated staff appraisals, promoting culture of continuous improvement.
- Enhanced employee performance with regular training and development sessions.
- Reviewed financial reports, ensuring budget adherence across all departments.
- Implemented new store layout for improved product visibility.
- Introduced innovative merchandising techniques to boost sales figures.
- Liaised with regional managers for consistent company-wide practices implementation.
- Facilitated staff appraisals, promoting culture of continuous improvement.
Flagship Store Manager
Next
Dublin , Dublin
02.2020 - 11.2022
- Engaged customers in meaningful conversations to identify needs and requirements effectively..
- Conducted regular performance reviews to ensure staff members fulfilled expectations and delivered exceptional customer service.
- Restructured store layout to comply with visual merchandising standards.
- Executed rollout and implementation of new stock management system, wireless scanning, and stock delivery and picking systems.
- Advanced store ranking from sixth to first or second in region through strategic operational improvements.
- Orchestrated warehouse operations to eliminate 60,000 units of backlog.
- Executed partial store rebuild amidst ongoing trading to maintain operational continuity..
- Monitored store budget to prevent overspending.
- Liaised with head office regularly for updates and guidelines.
- Oversaw recruitment process to select most qualified candidates.
Multi site manager
Homebase
, Ireland
01.2017 - 02.2020
- Carried out day-to-day duties accurately and efficiently.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Ensured compliance with all regulatory standards to maintain brand reputation.
- Led multiple teams from 10 to 70 team members across different areas, fostering collaboration and communication.
- Promoted positive work environment which increased employee retention rate.
- Liaised regularly with senior management to discuss operational updates and improvements.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Supported team by demonstrating respect and willingness to help.
- Increased customer satisfaction by resolving issues.
- Displayed energy and enthusiasm in fast-paced environment.
functional manager
IKEA
Dublin , Ireland
05.2009 - 01.2017
- Oversaw project aimed at delivering new IKEA store in Dublin to enhance customer access and experience.
- Coordinated recruitment efforts, including interviews and onboarding processes, to successfully integrate over 700 new colleagues for store opening.
- Implemented strategic measures to maintain operational flow rate of 86%, optimizing resource allocation and team performance.
- Established comprehensive staff scheduling for 18 teams across store, utilizing scheduling software to align with changing business needs.
- Managed structural and aesthetic improvements in various sections of restaurant front of house, ensuring compliance with health and safety regulations while optimizing guest flow.
- Directed store operations within IKEA, achieving annual sales exceeding £30 million.
- Spearheaded launch of click and collect and in-store pick and deliver services.
Collaborated with delivery partners to optimize operational efficiency.
Facilitated enhancements in service delivery processes.
Recruited pickers to optimize workforce management.
Streamlined processes to improve service delivery.
Established external warehouse to effectively manage volumes. - Successfully delivered on tasks within tight deadlines.
- Supported team by demonstrating respect and willingness to help.
- Oversaw daily operations to achieve high productivity levels.
Education
Some College (No Degree) - Art
Rosary College
DublinSkills
- Strategic sales initiatives
- Recruitment Strategy Development
- Store Management
- Innovative thinking
- Inventory management
- Multi-Store operations
- Multichannel retail understanding
- HR policies and procedures
- Profit and Loss Analysis
Affiliations
- reading walking traveling fashion, creative design,
Accomplishments
received recognition for project to analyze work flows in Dunnes. Won best in class inventory control, and best stockroom and stock processing in Next I was commended for taking Next Dundrum from 6th in region to 1st . I was awarded best garden centre and best store layout in Homebase Drogheda.I was awarded Manager of the year on 2 occassions while in Ikea.
Timeline
Senior retail manager
Dunnes Stores
11.2022 - 03.2026
Flagship Store Manager
Next
02.2020 - 11.2022
Multi site manager
Homebase
01.2017 - 02.2020
functional manager
IKEA
05.2009 - 01.2017
Some College (No Degree) - Art
Rosary College