Felix Brendel
Sandton
Summary
Dynamic and results-driven business leader specializing in digital transformation, brand strategy, and go-to-market strategies. With a strong background in marketing, consulting, and business management, I have successfully built and led companies through growth and acquisition. Passionate about leveraging innovative solutions and strategic insights to drive business success in local and international markets.
Results-driven management professional with strong background in leading teams and driving business growth. Adept at strategic planning, operational efficiency, and fostering collaborative work environment. Known for adaptability and delivering outcomes that exceed expectations. Skilled in resource management, team leadership, and process improvement.
Overview
13
13
years of professional experience
Work History
Divisional Head
Tetrad Group
05.2022 - Current
- Appointed as the divisional head of The Laboratory following its acquisition by Tetrad Group in May 2022
- Oversee digital transformation initiatives, brand strategy, and business growth operations
- Manage strategic partnerships and relationship development to drive expansion
- Manage P&L, Drive revenue and use technology stack for oversight: Salesforce, Sage, iPaaS solutions
Founder and Director
Laboratory Live
11.2016 - 05.2022
- Founded and grew Laboratory Live from an events production house to a specialized brand strategy and creative consultancy
- Led business expansion, creative marketing strategies, and client engagement
- Successfully facilitated the acquisition of the company by Tetrad Group
Head of Marketing
Budgie
10.2019 - 11.2020
- Company Overview: A fintech solution incubated by AlphaCode and Rand Merchant Investment Holdings (RMI)
- Strategic brand and marketing manager for the Budgie product
- Led marketing initiatives to enhance brand positioning and user engagement
- A fintech solution incubated by AlphaCode and Rand Merchant Investment Holdings (RMI)
Marketing Consultant
Oyi Medical Card
11.2019 - 04.2020
- Provided strategic marketing consulting for a pay-as-you-go medical care solution
- Assisted in branding, marketing strategies, and consumer outreach
Event Manager
Spiced Productions
03.2015 - 06.2017
- Coordinated and managed large-scale event productions, ensuring seamless execution
Floor Manager
Wakeford & Company
01.2014 - 01.2015
- Managed restaurant and venue operations, ensuring quality service and customer satisfaction
Lab Intern
GTP Schäfer
06.2012 - 07.2012
- Assisted in research and laboratory tasks during an internship program
Education
High School Diploma -
Deutsche Internationale Schule Johannesburg
Johannesburg South Africa01.2014
Extended A-Levels - A-Levels
Lonehill Academy
01.2014
Crawford International
01.2003
Skills
- Cross-functional team coordination
- Brand Development & Marketing Strategy
- Sales technology - Salesforce CRM, marketing cloud & more
- Go-To-Market & International Expansion
- Strategic Planning & Relationship Management
- Operations management
- Digital Transformation
- Content Marketing and Production
- Key account management
Professional Highlights
- Led Tetrad Group’s multi-national market engagement, focusing on outsourcing world-class talent.
- Decorated supplier to global electronics powerhouse "Hisense" - execution on global projects alongside UEFA, FIFA & more
Languages
German
Native or Bilingual
English
Native or Bilingual
French
Elementary
Capabilites
- Figma
- Photoshop
- Salesforce
- Typeform
- Sage HR, Sage ERP
- Final Cut Pro
- Trello, Jira, Slack & Integrations therof
Timeline
Divisional Head
Tetrad Group
05.2022 - Current
Marketing Consultant
Oyi Medical Card
11.2019 - 04.2020
Head of Marketing
Budgie
10.2019 - 11.2020
Founder and Director
Laboratory Live
11.2016 - 05.2022
Event Manager
Spiced Productions
03.2015 - 06.2017
Floor Manager
Wakeford & Company
01.2014 - 01.2015
Lab Intern
GTP Schäfer
06.2012 - 07.2012
Extended A-Levels - A-Levels
Lonehill Academy
Crawford International
High School Diploma -
Deutsche Internationale Schule Johannesburg
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