Summary
Overview
Work History
Education
Skills
Languages
Photoshop
Timeline
Generic

FABIOLA GONZALEZ GALINDO

MEXICO

Summary

Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.

Overview

13
13
years of professional experience

Work History

Channel Marketing Coordinator (GTM)

AT&T Mexico
Mexico City
04.2021 - 07.2023
  • Monitored competitors' activities to identify advantages in postpaid plans and prepaid benefits.
  • Created and distributed internal marketing materials, including brochures and newsletters, about the new promotions for prepaid and postpaid offers.
  • Training of trainers to present new promotions and device launches for prepaid, pospaid, and business.
  • Development of manuals and one-pagers explaining new offers and business rules.
  • Meetings with internal clients to create support materials for the sales force.

Activation and Events Coordinator

AT&T México
MEXICO
01.2018 - 04.2021
  • Coordinated national-level BTL activations within stores while monitoring agency execution.
  • Oversaw temporary BTL initiatives, ensuring consistency with overall marketing strategy.
  • Conducted agency pitching and selection aligned with project requirements.
  • Collaborated with regional managers to develop integrated POS strategies utilizing media assets.
  • Liaised with marketing communications teams for effective social media content in shopping centers.
  • Organized regional events, including trade shows and expositions, enhancing brand visibility.
  • Managed procurement of giveaways for external clients, adhering to established brand guidelines.
  • Managed marketing budget, ensuring cost-effective allocation of resources.
  • Created marketing policies and procedures, evaluating and revising to maximize team effort.
  • Delivered postmortem reports for payment support to agencies and completed internal audits.

Sponsorship Coordinator

AT&T México
Mexico City
07.2016 - 01.2018
  • Developed briefs for activations and events to ensure clarity and focus.
  • Selected and evaluated agencies for event activations, enhancing overall effectiveness.
  • Reviewed execution of sponsorship assets, including brand presence at venues and events.
  • Coordinated with internal teams to fulfill sponsorship obligations accurately.
  • Organized promotional activities such as press conferences and trade shows to boost visibility.
  • Managed marketing budget to ensure cost-effective resource allocation.
  • Created marketing materials including proposals, presentations, and performance reports.
  • Supported event planning operations, addressing venue selection, catering, and logistics.

Senior Account Coordinator

SP MARKETING
Mexico City
01.2013 - 01.2016
  • Spearheaded recruitment of image personnel, brand promoters, and ambassadors.
  • Oversaw monitoring of sales force activities and event management.
  • Directed administrative functions related to personnel management.
  • Maintained direct communication with brands to ensure alignment on objectives.
  • Facilitated access to retail outlets to enhance brand exposure.
  • Implemented training programs focused on sales force development.
  • Compiled reports detailing results, budget reconciliations, and billing processes.
  • Coordinated job placement efforts through Facebook group 'Únete a SP'.
  • Developed digital content for the fan page on Facebook.
  • Digital clients: Lulu App, Boutique Moda

Account Executive JR

GRUPO CREATICA
01.2011 - 12.2012
  • Executed casting and hiring of G.O.s, promotional staff, animators, and sales representatives.
  • Conducted product demonstrations at conferences, meetings, and seminars as required.
  • Coordinated BTL activations at Cac's, authorized distributors, and major retail chains (Liverpool, WM, PH, etc)
  • Managed client relationships with BTL partners including TELCEL, FGX, and Byass 12.

Education

Diplomado - Marketing

Marketing Estratégico Y BTL
ANAHUAC
11-2012

Licenciada - Marketing

Relaciones Comerciales
México
08-2010

Some College (No Degree) -

SEDA ENGLISH SCHOOL
CORK IRELAND

Skills

  • Campaign oversight
  • Sponsorship coordination
  • Trade show management
  • Project management and coordination
  • Budget oversight
  • Event planning and execution
  • Market analysis
  • Training design
  • Communication proficiency
  • Team collaboration
  • Creative problem-solving
  • Detail orientation
  • Marketing materials preparation
  • Visual communication skills
  • Staff leadership

Languages

English
Upper Intermediate (B2)
B2

Photoshop

  • Basic Knowledge

Timeline

Channel Marketing Coordinator (GTM)

AT&T Mexico
04.2021 - 07.2023

Activation and Events Coordinator

AT&T México
01.2018 - 04.2021

Sponsorship Coordinator

AT&T México
07.2016 - 01.2018

Senior Account Coordinator

SP MARKETING
01.2013 - 01.2016

Account Executive JR

GRUPO CREATICA
01.2011 - 12.2012

Diplomado - Marketing

Marketing Estratégico Y BTL

Licenciada - Marketing

Relaciones Comerciales

Some College (No Degree) -

SEDA ENGLISH SCHOOL

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FABIOLA GONZALEZ GALINDO