Eymard Brennan
Raphoe
Summary
A highly motivated customer focused professional, quick to develop a detailed knowledge of the competitive marketplace and what it takes to win. A creative player, able to think outside the box to take a project from concept to reality, with a can-do attitude and a good energy. Strongest points include commercial focus, loves a challenge, and ability to deliver results in challenging and complex situations. A good communicator with an innovative mindset, who has built great relationships with stakeholders, customers, and suppliers during my career.
Overview
33
33
years of professional experience
Work History
Away From Home Sales
Lipton Tea and Infusions Ireland -UK
01.2021 - 01.2024
- Lead the development of a sales and marketing strategy for Lyons, Pukka and Lipton teas in Ireland outside of traditional retail channels to grow sales and develop brand awareness
- Explore opportunities in Hotels, Restaurants and Workplaces to grow the category
- Design, source and place innovative display units and merchandising solutions growing sales
- Identify opportunities to generate leads for brands through new and existing wholesalers and food service providers
- Grew New Pukka distribution through Musgraves, BWG, Sysco, Aramark and Sodexo and N Ireland markets
- Opened 120 new accounts meet key decision makers sell the key benifits.
- Incremental volume growth of 11% on Lyons and 26% on Pukka outside of retail
- Part of the Team that relaunched the Lyons Tea brand in Ireland.
Sales Quality Representive
Diageo Ireland
01.1991 - 01.2020
- Field based role delivering the Diageo quality agenda to all customers within the region of Ulster and Connacht
- Engaging cross functionally across a number of channels (Commercial, Quality Operations, KAM's, Supply, Innovation, Marketing) to help achieve company objectives
- Occasions to deliver a triple win: for the custom, the consumer and Diageo
- Presentation of products to prospective clients
- Responding to and resolving complaints to maintain customer satisfaction and maintain the company's reputation
- Unearthing new sales opportunities through networking, fostering and maintaining long-term relationships with clients to understand and meet their needs
- Providing professional after-sale support to maximize customer loyalty.
Education
Ulster University Jordanstown Antrim -
12.2002
City and GuildsSecondary -
Royal and Prior Comprehensive School
12.1984
Skills
- Business development
- Relationship building
- Customer satisfaction
- Brand awareness
- Problem-Solving
Timeline
Away From Home Sales
Lipton Tea and Infusions Ireland -UK
01.2021 - 01.2024
Sales Quality Representive
Diageo Ireland
01.1991 - 01.2020
Ulster University Jordanstown Antrim -
City and GuildsSecondary -
Royal and Prior Comprehensive School
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