Eugene Greenan
Cavan
Summary
Highly motivated and determined professional with extensive expertise in leadership, sales, business development, marketing, change management, finance, supply chain, and logistics.
Overview
19
19
years of professional experience
Work History
Vice President of International Export Sales
inMusic
10.2023 - Current
- Complete responsibility for the sales leadership, strategy and execution of all inMusic brands in EMEA, APAC and LATAM (excluding Amazon).
- Achieving an above average CAGR for my regions (compared to global CAGR).
- Growing at a higher rate than our competitors and the market, continually increasing market share (benchmarked against public stated accounts etc).
- Managing a team spread across the regions. Implemented new procedures and one on one training to introduce a new way (strategy) of selling.
- Transitioned some markets from distribution partners to dealer direct models.
- Crafting business development plans for each of the inMusic brands and regions.
- Working closely with the Product Development team in composing new product concepts based on market feedback and trends.
- Working very closely with the International CEO, Global CEO and Global CCO.
- Working closely with the demand planning team on rolling production forecasts.
- Travelling 35%+ of the time including trips to customers and inMusic offices.
- Took on responsibility of the Business Intelligence Data team as part of a complete review and overhaul of our systems.
Vice President FMIC Sales EMEA
Fender Musical Instruments Corporation
09.2022 - 10.2023
- Complete responsibility for the sales leadership, strategy and execution of all FMIC brands in EMEA across all sales channels (excluding fender.com) – Fender, Squier, PreSonus, Gretsch, Jackson, Charvel, EVH and Bigsby.
- Surpassing budget expectations by over 20% in my first year (the only region to exceed).
- Leading a department of 45 FTE’s based across EMEA with an average daily order target of just under $1m.
- Devised and implemented a new channel strategy for Fender which included Amazon. Turned Amazon in to a multi million account in a matter of months.
- Restructured the EU sales team and dealer network. Defined the Pureplay channel and Key Accounts list and associated bespoke business strategies.
- Reporting to the Managing Director EMEA and working closely with the EMEA Senior Leadership Team on all projects and initiatives.
- Routine engagement with global managers including the CEO, EVP of Sales and CMO on strategy and initiatives including routine travel to the US HQ for in person meetings.
- Routine “top to top” engagement with Pureplay and Key Account MD’s/CEO’s.
- Devising Joint Business Plans for Pureplay and Key Accounts.
- Worked closely with our HR function in delivering a series of training programs to help develop the sales team towards working more strategically in the modern sales environment.
- Developed the company’s BI platform which resulted in a new set of tools and approach for the sales team to assist with their growth strategies for customers. This became a key tool for their routine customer visits.
- Implemented an engagement and meeting strategy with customers depending on their account status (key account, tier 1, tier 2 etc).
- Responsible for a significant marketing budget for resellers. Overhauled historic processes to make the process focused on ROI.
- A key contributor to monthly demand planning, supply chain and financial forecasting.
- Responsible for creating annual dealer targets/budgets and programs.
- As the company has moved away from trade shows, I helped establish a structure and plan towards routine dealer in person events timed in conjunction with significant NPI launches.
- Assisted with the ongoing integration of PreSonus into the Fender family.
- Travelling 30%+ of my time to customers and FMIC offices.
General Manager (Managing Director) EMEA
PreSonus
11.2021 - 09.2022
- A continuation of my former PreSonus Audio Electronics duties after the company merger with Fender.
- Playing a key role in the integration of the two companies. Working very closely with global stakeholders to achieve this.
- Became a member of the Fender EMEA Senior Leadership Team and started by gradual transition to VP Sales of FMIC Sales EMEA.
General Manager (Managing Director) EMEA
PreSonus Audio Electronics
01.2016 - 10.2021
- Responsible for all company departments and operations in EMEA with full P&L ownership – reporting directly to the global CEO based in the US.
- Company Director for all EU owned entities.
- Managed both an in house and a remote EU team across multiple departments.
- Negotiated contracts and terms with customers based in over 60 countries.
- Increased EMEA sales by 300%. In addition, EMEA sales grew from being less than 20% of Global sales to more than 30% of global sales during my leadership.
- Continuously improved customer relationships and gained further knowledge of individual market complexities.
- Established business in new markets and territories across the region, most especially in the Middle East and Africa where sales doubled.
- Restructured the EU sales channel by removing a distribution network and established direct relationships with retail partners resulting in a sharp increase in revenue and profitability.
- Built the EU logistics structure, starting with one EU warehouse up to three warehouses (2 x 3PL’s and one in house) to ensure speed of delivery and standard expectations from customers.
- Routine travel to key customers and territories including international trade shows as well as to the company HQ in the US.
- Worked closely with the global CEO and the senior global executive team to achieve our global goals and objectives.
- Drafted and implemented a Brexit plan that avoided business disruptions in to our second biggest market.
- Continued involvement in the finance function and spear headed a debt restructuring project in late 2016 resulting in a 35% reduction in related costs.
- Formed part of the senior management team who helped negotiate the merger deal with Fender Musical Instruments Corporation in 2021. Managed the EMEA team during the due diligence process and subsequent merger restructure.
Head of Group Finance EMEA
PreSonus
12.2012 - 01.2016
- As one of the first hires within the newly formed EU company, it was my responsibility initially to design and build local processes, structures and professional partner relationships. Subsequently, I had to build a team to support the function.
- Responsible for all financial aspects of two of the groups’ companies with a head office in Cavan, Ireland and a sub office in Hamburg, Germany.
- Responsible for the tax compliance of company registrations in Ireland, UK, Germany, Netherlands and Italy.
- Prepared monthly accounts within company deadlines for global consolidation.
- Prepared periodic presentations for the US board.
- Responsible for the statutory audit process in Ireland and partial responsibility for the US audit.
- Facilitated the annual budget process with department managers, CFO and CEO.
- Worked closely with our banking partners to access additional working capital.
- Handled all HR responsibility in conjunction with the global HR officer in the US office.
- Used NetSuite and Microsoft Dynamics (moved ERP from Microsoft Dynamics to NetSuite).
Financial Accountant
Joe Duffy Motor Group
01.2012 - 12.2012
- Responsibility for all financial aspects of two of the groups’ motor dealerships – their flagship BMW dealership and their prestigious Porsche dealership with a combined turnover of circa €50m.
Accountant
McDwyer, Lennon & Co.
06.2007 - 01.2012
- Worked in the areas of taxation, audit, accounts production, insolvency, cashflows and budgeting for a wide range of clients.
Education
Chartered Tax Consultant -
Institute of Chartered Accountants in Ireland
01.2013
Chartered Accountant Qualification -
Institute of Chartered Accountants in Ireland
01.2011
Honors Degree - Accountancy
Technology University of the Shannon
01.2007
Skills
- Sales strategy and business development
- Market analysis and financial forecasting
- Team leadership and territory management
- Key account management and relationship building
- Demand planning and mergers and acquisitions
Timeline
Vice President of International Export Sales
inMusic
10.2023 - Current
Vice President FMIC Sales EMEA
Fender Musical Instruments Corporation
09.2022 - 10.2023
General Manager (Managing Director) EMEA
PreSonus
11.2021 - 09.2022
General Manager (Managing Director) EMEA
PreSonus Audio Electronics
01.2016 - 10.2021
Head of Group Finance EMEA
PreSonus
12.2012 - 01.2016
Financial Accountant
Joe Duffy Motor Group
01.2012 - 12.2012
Accountant
McDwyer, Lennon & Co.
06.2007 - 01.2012
Chartered Tax Consultant -
Institute of Chartered Accountants in Ireland
Chartered Accountant Qualification -
Institute of Chartered Accountants in Ireland
Honors Degree - Accountancy
Technology University of the Shannon