Enda Ahern

As the Customer Campaign Manager for Laya Healthcare, my responsibilities included:

• Leading the Direct-to-Member team to deliver strategic, high-quality, and timely campaigns across multiple automated channels.
• Designing and managing complex marketing automation workflows to achieve key business objectives, such as retention, benefit utilisation, and upselling, while enhancing the customer experience.
• Creating and optimizing communication templates (email, push notifications, on-site pop-ups) to ensure brand consistency and engage members with relevant messaging.
• Collaborating with stakeholders across departments through workshops and strategic proposals to align on high-level business objectives.
• Managing the Xtremepush automation platform, including governance, budgeting, vendor relations, and ensuring adherence to data security best practices.
• Advocating for marketing automation through training sessions and promoting its use across departments to maximize efficiency and impact on the business
• Established and monitored KPIs to evaluate performance and identify areas for improvement.
• Implemented process improvements, resultingin an increase in operational efficiency.
• Conducted performance reviews for team members.
• Managed annual budgeting and forecasting, optimizing resource allocation.

• The creation and execution of Eloqua campaigns for webinar events, lead nurturing campaigns & single email sends
• Working with stakeholders across EMEA and NASA, to design complex workflows in Eloqua in order to ensure the best customer experience is delivered to both potential clients and existing Sage users
• Create/Edit Landing pages in the Sitecore platform to try to capture leads, delight customers, whilst being mindful of modern marketing & accessibility techniques
• Ensuring the utmost attention to detail is followed by both myself and my team
• Full Certification of Eloqua Masters awarded year by year
• Using CSS, Java Script and HTML to manage, maintain and improve complicated internal systems used by my team and stakeholders

• The setup and management of stakeholder companies marketing automation systems using Hubspot, Marketo & SharpSpring to create automated workflows, CRM categorization & content delivery
• Conducted Persona building exercises to discover our client's customer insights in order to shape their marketing strategy
• The development and execution of the content strategy
• Creating a reporting structure by leveraging data from multiple platforms into a dynamic and workable interface via Google Analytics
• Design, Configuration, Maintenance & Copywriting of the WSIDigital.ie Website
• Full Certification of Adwords, Google Analytics, Sharpspring CRM & WSI Digital Strategy training
• The Setup and creation of lead capture pop-ups via OptinMonster App and on-site chatbots

• The planning and execution of all marketing activity leveraging both online and traditional resources to best communicate business and marketing messages
• Liaising with marketing and PR, marketing, advertising and design agencies for the 5 brands Chleo Enterprises manages and promotes
• Maintaining and editing the company website (via Wordpress and HTML editors) to ensure a competent and timely web resource for new and existing customers
• Keeping strong relationships with numerous press editors from Ireland and the UK whilst constantly seeking editorials for new product launches, company news and event announcements
• Leveraging web resources such as social media advertising resources, Maximizer CRM and Google Analytics to gain insights into our customer journeys, activities and requirements
• Design and management of email marketing campaigns from image design and email layout to HTML editing and tracking
• Visual design and editing using Photoshop, Acrobat, Indesign & Canva for marketing/presentation material at a highly advanced level, creating marketing material for both online and print promotions