Emmet Porter
Dublin
Summary
Results-oriented professional with extensive experience in leadership and management, focusing on marketing strategy and analytics. Proven expertise in digital marketing, demand generation, and funnel optimization, with a strong record in brand development and e-commerce. Skilled in executive decision-making and market positioning, driving innovative enterprise software solutions. Over twenty years of experience in IT hardware and SaaS marketing, delivering measurable commercial outcomes through strategic initiatives.
Overview
23
23
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Vice President of Digital Marketing
Aptean
Dublin
02.2024 - 11.2025
- Lead the global digital marketing function across paid media, web, SEO, analytics and demand generation.
- Own the digital strategy that drives top of funnel growth, MQL and engaged account performance.
- Directed the overhaul of Aptean.com and the consolidation of 10 acquired sites into a single global experience.
- Introduced a structured experimentation and optimisation program that doubled website conversion volumes in eighteen months.
- Oversee all global paid media and optimise channel investment using detailed funnel data and attribution.
- Implement new AI driven capabilities across the digital funnel including meeting booking automation, enrichment and predictive analytics.
- Strengthen lead routing, scoring and analytics to improve pipeline velocity and sales outcomes.
- Partner with sales, product marketing, RevOps and regional teams to deliver a consistent and effective go to market engine.
Senior Marketing Director
Sage
Dublin
08.2018 - 01.2024
- Led a global marketing function responsible for the commercial performance of Sage’s websites across the United States, Canada, the United Kingdom, France, Germany, Spain, South Africa and Australia.
- Built and scaled the function from seven colleagues to fifty, creating a high performing global organisation covering eCommerce trading, analytics and insights, user research, conversion improvement and personalisation.
- Owned the full digital revenue pipeline, driving measurable improvements across acquisition, onsite engagement, checkout and self serve paths.
- Delivered a sustained increase in global site conversion of more than two hundred and twenty percent, generating more than three hundred and sixty thousand incremental conversions every year.
- Introduced structured experimentation programs and a data first operating model that guided product, content and experience improvements across all major markets.
- Partnered closely with regional marketing, sales and product teams to align commercial goals, streamline digital journeys and unlock new online revenue streams.
- Elevated from Director to Senior Director in 2021 while maintaining existing responsibilities.
Senior Campaign Manager
Sage
Dublin
04.2017 - 07.2018
- Led a regional digital marketing team responsible for generating demand for the company’s core financial management solution across the EMEA region.
- Owned an annual marketing investment of ten million pounds and directed an integrated mix of paid search, display, social, ABM, events, telemarketing and traditional channels including radio and print.
- Developed and executed regional campaign strategies aligned with sales leadership, target segments and commercial goals.
- Delivered consistent performance, achieving ten thousand marketing qualified leads per quarter and improving lead quality across priority markets.
- Strengthened collaboration between marketing and sales by improving processes, funnel visibility and reporting across the region.
Senior Marketing Manager
Dell EMC
Dublin
08.2010 - 03.2017
- Led a team of web marketers responsible for launching new websites, managing digital platforms, overseeing content operations and driving inbound lead generation across the region.
- Directed conversion improvement programs, demand campaigns and analytics for Dell.com, ensuring strong performance across multiple customer journeys.
- Supported regional marketing teams across nineteen countries and ten languages through a central EMEA function that provided strategy, execution and operational guidance.
- Managed a marketing budget of ten million pounds, investing in paid search, display and social channels to generate marketing qualified leads through Dell.com.
- Improved the consistency, performance and measurability of digital activity across the region by strengthening processes, reporting and collaboration.
Brand Manager
Dell Inc
Dublin
05.2009 - 08.2010
- Developed and implemented the marketing strategy for the small and medium business segments across the United Kingdom and Ireland as part of a wider EMEA marketing organisation.
- Led programs that promoted and supported the full enterprise portfolio including servers, storage solutions and network switches.
- Planned and executed integrated marketing activity across digital, content, events and partner channels to drive demand and support sales targets.
- Strengthened collaboration with sales and product teams to ensure clear positioning, competitive messaging and effective go to market execution.
Inside Sales Manager
Dell
Dublin
02.2006 - 04.2009
- Led a team of account managers responsible for selling hardware, software and professional services into the United Kingdom commercial market.
- Owned an annual revenue target of one hundred million pounds and drove consistent performance across acquisition, cross sell and renewal motions.
- Coached and developed the team to improve pipeline generation, account planning, customer engagement and overall sales effectiveness.
- Partnered closely with product, marketing and channel teams to support competitive positioning and strengthen the commercial go to market approach.
Corporate Account Manager
Dell
Dublin
06.2002 - 02.2006
- Managed a portfolio of United Kingdom commercial accounts with responsibility for selling hardware, software and professional services.
- Owned an annual revenue target of ten million pounds and delivered consistent performance across new business, expansion and renewals.
- Built strong relationships with senior stakeholders, identified growth opportunities and developed tailored technology solutions.
- Collaborated with technical, marketing and channel teams to support customer needs and improve overall account strategy.
Education
B.A Hons - Business Management
Liverpool John Moores University
Liverpool 09.2007 - 05.2011
Diploma - Computer Science & Programming
Blackrock Senior College
Dublin 09.1999 - 05.2001
Skills
- Leadership and management
- Marketing strategy and analytics
- Digital marketing and media
- Demand generation and sales
- Funnel optimization
- Brand development
- E-commerce strategies
- Enterprise software
- Executive decision-making
- Market positioning strategy
- Innovative mindset
Certification
Completed an executive program focused on reimagining how organisations become AI led. The curriculum covered current and emerging AI capabilities, practical applications across core business functions, and the role of generative AI in productivity, decision making and customer value creation.
Timeline
Vice President of Digital Marketing
Aptean
02.2024 - 11.2025
Senior Marketing Director
Sage
08.2018 - 01.2024
Senior Campaign Manager
Sage
04.2017 - 07.2018
Senior Marketing Manager
Dell EMC
08.2010 - 03.2017
Brand Manager
Dell Inc
05.2009 - 08.2010
B.A Hons - Business Management
Liverpool John Moores University
09.2007 - 05.2011
Inside Sales Manager
Dell
02.2006 - 04.2009
Corporate Account Manager
Dell
06.2002 - 02.2006
Diploma - Computer Science & Programming
Blackrock Senior College
09.1999 - 05.2001