Emmanouela Zoumpoulaki

• Lead Brand Development and Brand Experience teams in Graphics initiatives, collaborating with Brand Managers, Regulatory, and Graphic and Packaging agencies.
• Oversee new product development with cross-functional teams, ensuring seamless design-to-print execution with creative and pre-press agencies.
• Leading Global HMM/ NPD projects by setting Graphics scope, managing graphics tool, artwork approvals, and packaging transition plans, resolving challenges and ensuring on time and budget pack delivery.
• Optimize project synergies to minimize costs, balance workload, and meet deadlines.
• Coordinate with Supply Chain, Marketing, and LRC to streamline packaging updates and ensure budget adherence.
• Train new marketing employees across International region, on end to end graphics process and provide brand expertise to global teams.
• Oversee project planning, risk management, and stakeholder communication to meet quality and timeline objectives.
• Support in long-term strategic planning, resource allocation, and best practices for large-scale project execution.
• Build and establish strong partnerships with internal/ external cross functional teams.

BRANDS: Nature Valley, Häagen-Dazs, Pillsbury, Old El Paso, Betty Crocker, Fiber One.

• Packaging, stickering projects, lead, and data analysis to identify opportunities for improvement in cooperation with Brand and Market Managers.
• Reduce complexity and increase agility (in business and production) through optimization of pack combinations over EEM.
• The stickers' creation process was set up, leading to the elimination of 100% of mistakes, saving €30,000 over 1 year.
• Set and manage the annual packaging budget of €200,000.
• Cross-functional collaboration and communication about packaging and product-related matters (Agency, DSRs, partners, Planning, CS, MM, Marketing).

Analyzed website and social media traffic metrics, and adjusted strategies accordingly.

• Social Media Management
• Google Ads and Campaigns
• SEO Management
• 25% sales increase in 6 months (apparel e-shop)
• Personal accessories digital business management

• Performed the Marketing Dept
• Set up
• NPD process lead: Proposals & implementation of new products' ideas, based on market's needs and competition
• Development & listing of 4 new products on LIDL Germany as part of 'Alternative Products' Project' (VEGAN alternatives of existing products)
• Monthly creation of Competition Intelligence report
• Analysis & presentation of numerical sales data of competitive products (Nielsen)
• Lead market research online: Collection & analysis of papers/ articles/ reports about food market and PL sector (Key differences identification)
• Supervision of market & competition research on-site: analysis of competitive products' data, in key foreign markets (quantitative method)
• Established communication/ negotiation process with LIDL International to automate current and NPDs status

• Led marketing activities, overseeing market research, business development, and innovation as the company’s sole coordinator in Greece, reporting to Group's Marketing Director.
• Led Event Management activities, participating in Agrotica Expo Thessaloniki and Fruit Logistica Berlin (4 years in raw).
• Performed digital & social media management & reporting (website development, Content & Performance Marketing, Facebook, LinkedIn).
• Executed Quality System development & implementation (processes mapping & QMS implementation acquiring related Certification), reporting to company's VP.
• Developed and implemented the new pricing policy for existing and new customers, considering both market dynamics and profitability margin (25.000€ annual cost saving by continuously cross checking costs & negotiating prices with Key Account Customers).
• Cost controlling supervision on NPDs, by participating in 3rd party factory costing.
• CS activities supervision from purchasing, invoicing, production to planning and logistics, including implementation and continuous improvement of CRM and ERP systems.
• Trusted with 80,000€ annual corporate budget to develop & implement Marketing strategies by analyzing key data, increasing awareness and sales by 25%.
• Participated in company's start up from corporate acquisition to the integration phase.

• Sales Strategy development per magazine's edition (Travel Book)
• Identified personalized advertising opportunities per customer, reporting to Creative Director