Emma Cash

• Overall management and leadership responsibility for sales including large groups, industry nights, in-house initiatives and corporate clients.
• Responsible for incremental sales by selling unused or underused capacity of business, without competing with existing night-time booking and walk-in weekend trade.
• Managed and mentored 5 direct reports from sales, marketing and reservations.
• Consistently exceeded sales targets through consultative selling.
• Analysed industry and competitor trends to enhance sales strategy. Built focused new client networks, growing business opportunities and increasing revenue possibilities.
• Worked with internal and external teams to initiate marketing strategies to grow revenue and footfall.

Achievements: Implemented targeted sales strategy that resulted in 20% increase in sales to large groups and corporate clients within first year. Developed and executed successful corporate initiatives, leading to 30% boost in revenue from specialized events.
Built strong relationships with key industry stakeholders, resulting in 15% increase in repeat business and referrals.
Mentored and trained sales team, resulting in enhanced sales techniques and improved customer satisfaction.

• Developed and sold sponsorship programs for events, consisting of naming rights, feature partnerships, and marketing activations, to customers through focused prospecting, development of client contacts, effective closing, and quality customer service practices.
• Created sales strategy inclusive of milestones, KPIs, revenue targets, and delivery timelines for sponsorships for Taste of Dublin Festival and Pups in the Park.
• Collaborated with Marketing teams, Sales Teams, Experiential Teams, and Brand Teams to help generate activation concepts while gaining buy-in from leadership.
• Analyzed event data to track performance and identify opportunities for improvement.

Achievements: Successfully launched brand new event to the Irish market; Pups in the Park, Ireland's Premier Dog Festival. Secured Connolly Redmills as title sponsor in three-event deal through concept-only proposal. Exceeded projected sponsorship targets for first time event. Increased sales by 20% from 2021.

• Developed and executed marketing campaigns and media buying plans to promote a major entertainment and leisure complex, driving increased foot traffic and revenue.
• Managed social media accounts, email marketing campaigns, and other promotional activities to drive awareness and engagement.
• Provided marketing consultancy for SMEs. Collaborated with cross-functional teams to develop and execute successful events and promotions.
• Worked closely with owner managers and senior managers to deliver on business growth objectives with a special interest in digital. Monitored campaign performance, using digital tracking tools to analyse and report results.

Current and past clients: Funtasia Theme Parks, Triton Casinos, Perrystown and Rathfarnham Dental, McEvoy Electrical, Tir na Nog clinic, Mindfulness Ireland, PhotosbyJen, Liz Roche non-profit consulting, Mantra Strategy.

• Managed marketing activities and media buying plans for high-end furniture retailer, developing and executing campaigns to drive sales and customer engagement.
• Analyzed sales and customer data to identify trends and opportunities for improvement.
• Provided specialist advice to increase sales of Neptune's premium furniture brand. Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
• Supported development and delivery of online sales plan including lead generation delivery across digital platforms. Increased profitability by developing pipelines using multiple marketing channels and sales strategies.

Achievements: Planned and organized in-store customer events to increase revenue and footfall. Drove B2B sales initiatives to target architects, builders and interior designers for large scale kitchen projects. Credited for playing key role in generating €1 million per year in revenue. Activated at House Show, RDS May 2017. Used my relationship with Donal Skehan to secure partnership deal to promote and endorse Neptune Kitchens.

• Managed S&P team and instructed direct and agency sales teams to
  achieve sales target.
• Built and strengthened strategic relationships with major brands, PR and advertising agencies and leading industry partners.
• Developed new revenue streams - Tailored sponsorship and promotions on-air, events and digital packages.
• Tracked and evaluated weekly sales figures, developing senior leadership reports for targeted action planning.
• Managed major sponsorships deals and complex accounts/ projects.

Achievements: Generated €2m in sales/sponsorship per annum. Created
environment that encouraged cross discipline communication facilitating
collaboration of sales, editorial, and Tech teams in developing new media
solutions and integrated packages.

• Established start-up event company.
• Lead a talented team of employees and contractors in providing best in class customer experiences.
• Conceptualized, planned and implemented private and corporate events and product launches directly for blue chip clients Bank of Ireland, AIB, Anglo Irish Bank, and Coca Cola.

Achievements: Leveraged existing relationships with Clodagh Keane, Guinness Storehouse, Universal pictures, Cineworld, Movies @ Dundrum, Killarney Summerfest, Stephens Green SC, Tullamore Phoenix Festival, Dundrum SC, Johnson Mooney and O'Brien, The Teddy Bear Factory, 98FM, Newstalk 106, Q102, and Lucent Technologies. Sold the company for a profit, it was then merged with Sharkey and George in London

• Successfully sold advertising space in hugely competitive market.

Achievements: Achieving monthly targets ranging from €15-€55K. Proactively targeted existing clients through cold calling and networking, increasing sales by €30k in first three months. Successfully pitched radio directly to Ben Dunne initiating what became one of the highest-earning direct accounts on Dublin radio.

• Lead promotional team of 10 to deliver promotional events and sponsorships for clients.
• Planned, researched, scripted and presented features for broadcast.

Achievements: Produced engaging A-list celebrity interviews, broadcast four live links daily for On-Line @ Work and two each morning for "The Cool School Run”, and provided cover for Breakfast Show presenters. Wrote and reported Traffic News daily.