Eman Binhuaiashel
Riyadh
Summary
Business Analytics and Performance Specialist with expertise in data-driven decision-making, process automation, and strategic reporting. Skilled in transforming data into actionable insights, optimizing sales performance, and enhancing operational efficiency. Proficient in Power BI, SQL, and KPI development to support executive decision-making and business intelligence. Proven ability to streamline operations, improve forecasting accuracy, and drive strategic growth initiatives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior B2B Business Analytics & Performance Specialist
Zain KSA
04.2024 - Current
- Entrusted with independent strategic decision-making, streamlining operations and accelerating business growth.
- Established as the primary liaison between the Vice President and cross-functional department heads, ensuring seamless coordination and alignment of corporate objectives.
- Led a high-impact transformation of executive reporting, revamping the CEO’s presentation into a data-driven model that enhanced strategic decision-making.
- Automated data collection processes by replacing manual Excel-based reporting with an advanced system, improving accuracy and ensuring real-time insights.
- Developed real-time executive dashboards using Power BI, reducing reporting time by 50 percent and enhancing decision-making efficiency.
- Spearheaded initiatives to improve sales and operational performance through advanced analytics and AI-driven forecasting models.
- Designed and implemented customized Key Performance Indicators, improving performance tracking accuracy by 40 percent and enabling proactive decision-making.
- Strengthened collaboration with finance, operations, and marketing teams to optimize data integration and enhance company-wide reporting accuracy.
Sales Performance Specialist
Zain KSA
07.2022 - 03.2024
- Co-founded the Sales Performance Department in collaboration with senior management, designing core processes that continue to be fundamental to the department’s operations.
- Developed an interactive real-time sales dashboard using Power BI, reducing reporting delays by 60 percent and improving sales strategy execution.
- Introduced a daily sales performance reporting system, replacing outdated monthly reports, providing 11 customized reports per day for different regions and partners, ensuring full visibility across eight key performance indicators.
- Led the transformation of 45 underperforming branches, turning them into high-performing outlets in just three weeks through targeted sales optimization strategies.
- Automated inventory tracking, reducing stock shortages by 90 percent, streamlining supply chain management, and improving operational efficiency.
- Established and facilitated weekly executive sales meetings, ensuring alignment between sales operations and corporate objectives.
Sales Quality Assurance Analyst
Zain KSA
06.2019 - 06.2022
- Applied Lean Six Sigma methodologies to identify inefficiencies in sales processes, leading to a significant improvement in service quality and customer satisfaction.
- Developed data-driven solutions to enhance operational efficiency, ensuring high accuracy and adherence to quality standards.
- Worked under high-pressure deadlines, ensuring precision in performance analysis and compliance with business objectives.
Sales Executive
Zain KSA
03.2018 - 05.2019
- Consistently exceeded monthly sales targets by leveraging customer relationship management strategies to maximize conversions
- Delivered a superior customer experience, enhancing retention rates and strengthening client relationships
Sales Executive
Dar Alarkan
09.2017 - 02.2018
- Maintained a high client satisfaction rate through exceptional service and consultative sales approaches
- Applied Lean Six Sigma methodologies to identify inefficiencies in sales processes, leading to a significant improvement in service quality and customer satisfaction
- Developed data-driven solutions to enhance operational efficiency, ensuring high accuracy and adherence to quality standards
- Worked under high-pressure deadlines, ensuring precision in performance analysis and compliance with business objectives
Education
Master Of Business Administration -
Midocean
06-2025
Business Analytics Diploma - Business Analytics
Udacity
02.2021
Bachelor -
Imam Muhammad Ibn Saud Islamic University
Skills
- Data Analysis and Visualization using Power BI and Excel
- SQL and Database Querying
- Predictive and Performance Analytics
- Market Intelligence and Business Analysis
- Executive Reporting and Data Storytelling
- Sales Performance and KPI Management
Certification
- Quality Standards in Customer Service
- Learning Data Analytics
- Total Quality Management Certificate
- Lean Six Sigma (6σ) Black Belt Certificate
- Access 2019: Building Dashboards for Excel
Accomplishments
- Increased sales performance by 30 percent by implementing Employee Performance Review and Shops Performance Review processes.
- Improved report accuracy by 85 percent by integrating LMS, CX Index, and transactional data into a centralized analytics system.
- Reduced stock shortages by 90 percent through automated, real-time tracking, ensuring seamless supply chain operations.
Timeline
Senior B2B Business Analytics & Performance Specialist
Zain KSA
04.2024 - Current
Sales Performance Specialist
Zain KSA
07.2022 - 03.2024
Sales Quality Assurance Analyst
Zain KSA
06.2019 - 06.2022
Sales Executive
Zain KSA
03.2018 - 05.2019
Sales Executive
Dar Alarkan
09.2017 - 02.2018
- Quality Standards in Customer Service
- Learning Data Analytics
- Total Quality Management Certificate
- Lean Six Sigma (6σ) Black Belt Certificate
- Access 2019: Building Dashboards for Excel
Master Of Business Administration -
Midocean
Business Analytics Diploma - Business Analytics
Udacity
Bachelor -
Imam Muhammad Ibn Saud Islamic University
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