Ellie Kiely

Work History

MzN International

02.2023 - 06.2024

Content and Campaign Innovation: Initiated and executed the 'International Day of Awareness' interview series, highlighting the impactful work of partner NGOs through monthly features.
Launched the 'Quick Guides' initiative, creating downloadable resources on critical topics such as funding and proposal writing to support NGO capacity-building.
Digital Marketing & Audience Growth: Increased newsletter readership significantly, with click-through rates improving from 7% to 31% between September 2022 and September 2023.
Spearheaded efforts to significantly grow MzN’s online presence, resulting in a 251% increase in website users, a 420% rise in sessions, and a 950% surge in engaged sessions from December 2022 to December 2023.
Thought Leadership Development: Created thought leadership materials, including interviews and reports, establishing MzN as a leader in the non-profit sector. Conducted high-profile interviews with key figures, such as USAID, to explore emerging trends and challenges, including MzN's 'What Lies Ahead in USAID in 2024' initiative.
Strategic Communications: Engaged diverse stakeholders through targeted messaging and multi-channel campaigns to drive change and foster collaboration.

Mapendo

03.2022 - 10.2022

Created written copy for website including SEO-focused articles, announcements and success stories to earn organic shares.
Curated Google ad campaigns with month-over-month subscription growth of 20% in first 4 months.
Led development of pilot newsletter marketing campaign, with month-over-month CTR increase of 20% in first 3 months.
Identified trends in visitors to company website and tailored marketing campaigns to focus on demographics that showed outsized interest.
Developed pitches for clients with completed graphics, utilizing Adobe Suite to arrange elements in aesthetically pleasing manner.
Redesigned company blog and published report layout to follow unified branding.
Collaborated with team members to achieve target results.

EVBox

05.2021 - 11.2021

Designed and maintained UK website, including launching localized web pages following global website upgrade project.
Led UK marketing campaigns for fundraising initiatives 'OneTreePlanted', and LGBTQ+ fundraising projects.
Created quarterly analytics reports highlighting most important information from marketing research to present to clients.
Developed creative written & visual content for advertising, branding, lead generation, & product marketing purposes.
Harnessed media training to interview clients and write press releases and success stories, increasing publications for UK region 200% in Q2 2021 compared to Q2 2020.

Nacar Design

06.2021 - 08.2021

Presented marketing pitches to clients and received feedback. Provided explanations for decisions when required and incorporated requested changes.
Conducted extensive market analysis of Northern Europe's strategic design industry.
Communicated brand strategy recommendations for Southern European company to successfully enter North European markets with 85% success rate.

Industrial Management Systems

09.2020 - 02.2021

Completed research, compiled data, updated spreadsheets and produced timely reports.
Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
Attended meetings and presentations to learn more details about food safety training, consulting and auditing.
Researching technical publications i.e. ‘Horizon Scanning’ so as to ensure knowledge of and compliance against supply chain expectations.