Elisa Vanessa Castro Barrios

Agile Senior Product Owner with experience leading and implementing change to meet customer demands. Interprets product opportunities to build capabilities, function and performance, achieving key objectives. Engages stakeholders and exceeds expectations through focused, strategic programme management.

· I worked with cross-functional teams to define requirements, develop prototypes, and test the solution

· Managed the product/solution backlog for the technology product.

· Led and ensured that new technology/vendor selection decisions meet the product requirements including features, unit costs, service models, CX, SLAs, roadmaps

· I was responsible for in-life technology management (including service and systems).

· Engaged with Vendors to understand their roadmaps and lifecycle plans to inform the Technology Product Roadmap and backlog

· Designed and Implemented Fixed and Digital Connectivity Products/Technologies – e.g., SD-WAN, SD-LAN, UCaaS

· Fortinet, VMWare, Cisco or any vendor security solution knowledge

· Ethernet, Internet, IP-VPN, Cloud Connectivity to assess requirements/viability

· Worked with engineers and marketing to ensure that the solution met the needs of customers.

· Collaborated with sales, marketing and support teams to launch products on time and within budget.

· Focus on Customer Digital experience.

Managed Jira and dashboards, estimations and priorities to optimise project workflow.

· Managed and developed content provider relationships for SD-WAN, UCaaS, CaaS and other enterprise solutions.

· Boosted customer base penetration by devising creative promotional approaches.

· Develop the marketing mix for existing and new Content Services.

· Boosted profit margins through product enhancements.

· Coordinated project planning and execution with team members and team leads.

· Set goals, formalised policies and enforced operational standards to maximise team performance and keep project on-task.

· Conceptualised and deployed enhanced product features and optimised implementation for use in marketing strategies.

· Developed and launched tailored telecommunications packages for small and medium businesses, resulting in a 20% increase in client acquisitions within the first year.

· Collaborated with sales teams to identify customer pain points and market gaps, leading to the creation of new voice and data plans that addressed specific SMB needs.

· Managed the entire product lifecycle, from concept to post-launch analysis, consistently meeting revenue and profitability targets.

· Conducted regular market research and competitor analysis to stay ahead of industry trends and emerging technologies.

· Led a team in analyzing market data and customer feedback to refine existing telecom offerings for SMBs, resulting in a 15% reduction in customer churn.

· Coordinated cross-functional workshops with technical and sales teams to align product development with customer expectations.

· Collaborated with the marketing department to create targeted campaigns that increased awareness and adoption of new service bundles.

· Established and monitored key performance indicators (KPIs) to measure product success and identify areas for improvement.

· Engaged directly with SMB clients, conducting needs assessments and proposing telecom solutions that enhanced their efficiency and connectivity.

· Fostered long-term customer relationships by providing exceptional service and responding promptly to inquiries.

• Managed small series of test and learn brand-owned events.
• Balanced day-to-day operations and established scalable best practices
• Prepared budgets for development revenue and expenses.
• Coordinated change requests to strengthen business performance and competitive edge.
• Created work breakdown structures to visualize projects and dependencies.

• Proven ability to develop and manage product support for VoIP protocols, as well as develop internal processes for provisioning and supporting VoIP services for commercial and corporate clients.
• Expertise in the SMB market, with experience developing and managing new initiatives.
• Strong financial analysis skills.
• Managed VoIP and UCaaS Plataforms - e.g Broadsoft, Cisco Call Manager, Avaya
• Developed VoIP, charging, data, and IDC products for the Multiservice Network Project.
• Prepared and updated the migration of VoIP lines from one operator to another for the Government Multiservice Project.
• Managed and updated products such as satellite tracking, video surveillance, and data centers