Elaine Sorensen

• Personal Property Co-Ordinator, assisting clients in the buying process, co-ordinating timely communication between the solicitor, engineer and agent, from price negotiation through to purchase and in doing so, providing a personal, reliable service to the buyer, reducing the stress associated with the buying process.
• Consulted for Corporate Care Relocation - CCR -Devised tailored relocation plans catering to individual client needs and reassurance in the cultural change relocating to Limerick. 8-month duration.
• Co-Founded VBOX Ltd. - A Remote testing solution designed for more effective systems Integration testing in the manufacturing industry, now being used successfully in Germany, Italy, Switzerland, Kerry, and recently to the U.S.A. Developed comprehensive business plans for company growth, and strategic partnerships with local LEO, Enterprise Ireland, ATIM, FXC, IDEAM, Limerick and Shannon and Cork Chambers of Commerce.
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• Director - Strategic development to integrate key standards and compliance with the MUD Act2011 with a view to increasing resale values long-term.
• 75 Apartments mix of 2/3 beds - the objective was to move the existing 70% student status into a more residential owner-occupier, resolve outstanding ongoing issues with specific emphasis on health and safety.
• Established 1st Annual Newsletter to communicate developments on-site to owners.
• Negotiated 4-year contracts with new providers.
• Directors monthly meeting to review objectives.
• Put contracts into place addressing key issues ie; security, fire & safety regulations, lighting, refuse management, 9 lift maintenance, 9 block maintenance, broadband, secure access, emergency evacuation procedures.
• Installed Circuit on-site launderette - Smart Laundry System which provided larger machines and more efficient laundry service with Top Up Card facility eliminating cash on-site - for better security.
• Tendered and selected a New Management Company for day-to-day running of the Complex.
• Unit values increased by over 100%( partly due to previous depressed values in 2016)

• Created and developed website for PIP (Pad in Portugal ) selling properties in Portugal
• Liaised with website designers for timely content uploads and reconfigure content accordingly.
• Developed layout and write descriptive text on each property and region,
• Developed relationships with Portugal Estate Agents to consolidate Irish connections
• Executed Office soft Launch of PIP (Pad in Portugal)website
• Executed Worldwide Website Launch
• Coordinated Auction Sales
• Attended REA Meetings on behalf of Michael O' Connor and participated in discussions at the meeting and provided feedback.
• Coordinated launch of New Development - Manor Brook Adare, assisted in the development of brochure, developed theme to differentiate different styles of housing - proposed theme on historic tree types at the Historic Adare Manor grounds.
• Coordinated catering, invitation list, and press,

• Brand development: Created, developed and marketed a unique innovative pricing structure to emphasize capacity of room, location and one price all year round.
• Advised on new sites for expansion.
• Set Budget for Advertising Plan
• Developed Marketing and Advertising Strategy in line with objectives at each Bewley's Hotel Location - Newlands Cross, Ballsbridge, Leopardstown, Manchester UK
• Developed new mutually beneficial partnerships, explored key cross-selling opportunities with innovative ideas to maximize revenue and profits
• Established Bewley's as New Hotel brand Nationally - worked with graphic designer to develop visuals and story lead for advertising schedules, position press advertising i.e; 'Bewley's Hotels - A new addition to the Bewley's Tradition'
• Met with RTE and develop Ad campaigns for TV Radio
• Developed key associations to further enhance brand partnerships i.e; Ryanair/RDS Convention Centre
• Developed links with chosen charity - Paul Newman's Barrettstown Gang Camp for terminally ill Children, Co, Kildare
• Attended weekly meetings in-house and monthly meetings with Directors to update and review status in line with Strategic Marketing plan and annual budget
• Procured new sites and analysed suitability for developing New Hotels

Achieved an average of 85% year-round occupancy.

• Established Ryanair New routes ex Shannon and Kerry to London Luton

Initially, Ryanair established a cross-utilization concept meaning each staff member was trained in all aspects of the business, therefore, being in a position to work in any area from air/ ground/ ticketing/events/passenger management/diversions

In May 1988, I was promoted to Sales and Marketing Executive to further develop Ryanair's presence in the area with agents and establish a PR presence at all major local events, manage and execute all sponsorship opportunities and potential partnerships.

Oct 1990 London

• Sales and Marketing Regional Manager West End, London - established key professional relationships with travel agents, raised brand awareness, set up breakfast mornings in all locations with feeder routes and increased sales revenue on all routes from the UK to Ireland and UK to Europe.
• Managed Ryanair Launch of New Stansted Airport routes.
• Created Sales Blitz Events on each key location to establish presence and drive sales
• Role of Head of Sales Support at London office Finchley Road
• Co-ordinated sales reps' weekly plans
• Established weekly objectives and supported team in achieving same
• Maximized customer engagement and satisfaction by delivering excellent customer service.

• Opened a Client Management Groups Department to facilitate and manage group travel for corporate companies and Travel Agents managing client group bookings.
• Ensured all requirements are handled from initial booking any specific requirements or requests and any changes which may develop regarding flight changes and client requesting alterations,
• Developed key relationships with Travel Agents and Corporate companies alike to ensure a professional contact.