Elaine Molloy
Maynooth
Summary
I am a highly ambitious Account Manager with an honest, hardworking nature and natural leadership talents. I am goal-driven bringing expertise in account & brand management, marketing & sales. An energetic self-starter and team builder able to navigate high-stress situations and achieve goals on time and under budget. I consider myself detail-orientated, resilient & client focused and am excellent at juggling multiple tasks and working under pressure. I am highly motivated and have a proven track record of building strong relationships with strategic customers, having a strong understanding of brands and working with customers to implement plans to deliver sales growth.
Overview
11
11
years of professional experience
Work History
Key Account Manager
SOSU Cosmetics
03.2023 - Current
- Business planning, Customer relations, Negotiation, Strategic planning, Account Management, Customer service, People management, Cross-functional communication, Forecasting, Brand development and Management, Category analysis, NPD Management, Reporting, Stock Management, Established and maintained relationships with key decision-makers to ensure customer loyalty
- Negotiated agreements with key accounts & national accounts to secure preferred pricing and terms
- Managed a large portfolio of customers in the Irish market including Dunnes, Primark, Boots, Tesco, Chemist Warehouse, McCauleys & online retailers including Cloud 10 & Millies
- Built strategic, long-term business partnerships with key leaders to accelerate growth for this portfoilio
- Analyze post promotion & monthly sales data
- Compiled reports on account progress, goals, and forecasts for account teams and stakeholders
- Communicated and collaborated with internal teams to meet key client needs
- Forecasted sales numbers to gauge product and campaign success
- Highlighted new products and company promotions during sales pitches
- Arranged in-person meetings and visited with clients to improve success of sales pitches
- Internal key point of contact on all Distribution queries
- Set up and management of new distributor
- Attended industry events and conferences to attract potential customers and increase brand awareness.
Senior Brand Manager
Stafford Lynch
08.2020 - 03.2023
- Build comprehensive brand plans for the Irish market, to reflect the strategy and priorities discussed with the Brand Partner
- Implement annual brand plans including NPD through brand-driven activation, with National Account Managers and Sales Managers
- Manage the critical contacts and relationships with Brand Partners on a day-to-day basis
- Manage Principal review meetings and ensure to deliver a high standard of service and commitment, and meet relevant deadlines
- Strictly manage and adhere to agreed marketing budgets, deliver agreed targets and customer/brand promotional activities
- Manage brand commercials and pricing strategy, customer/product pricing and net margin targets
- Own Brand P&Ls
- Negotiate commercial agreements with Principals
- Provide volume forecasts for your brands to demand planning monthly or as required; responsible for managing inventory levels (base rate sales + promotions etc.)
- Ensure no stock write-offs
- Monitor and post evaluate the effectiveness of promotional activities to inform future plans and improve return on investment
- Manage NPD implementation; evaluate and develop new opportunities where possible
- Organized and managed events to increase brand visibility and buzz
- Collaborated with product development teams to ensure consistency with brand messaging and positioning
- Engaged with customers to provide feedback and insights into their experiences with the brand
- Provided thought leadership to inspire work, divergent thinking and ongoing business-building product and marketing ideas
- Supported brand and category strategy work beyond assigned segments.
Business Manager
Primeline Group
Ashbourne
01.2019 - 04.2020
- Competitive set; collate regular updates on competitor activity to feed into Principal reviews and reports
- Work with sales management to ensure concise and clear communication of brand plans and in trade execution requirements
- Identify new market trends and bring new products to market
- Navigated post covid sales trends and category changes to deliver growth YOY
- Responsible for managing portfolio of brands worth €5m
- Created and managed full year budgets finishing the year on plan
- Implemented promotional plans and in store executions to drive brand awareness and sales
- Team Lead on Internal stock reduction programme
- Responsible for the management of all key accounts (including Dunnes and Pennys) including the development & implementation of strategic and joint business plans and delivering on profitability and sales
- Responsible for KPI's, Sales & Margin Targets and Employee management, Brand management, launches and market execution
- Negotiate and manage agreed Pricing Strategy
- Developed excellent working relationships both internally and externally
- Managed category planograms
- Organised and drove the monthly Strategy meetings with the Brand owners
- Worked with sales representatives to develop strong customer connections with company teams and promote long-lasting relationships
- Reduced or eliminated different types of financial discrepancies by improving documentation and reporting accuracy for budget and operational controls
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits
- Resolved issues quickly to maintain productivity goals
- Oversaw daily operations over 11 customer accounts with a combined annual budget of €10m
- Analysed competitor markets and reviewed trends
- Implemented packaged sale programmes for various products to increase profits
- Reversed the decline of Rimmel in the Irish market and showed growth for the first year in 4 years
- Created new sales opportunities by creating bespoke in store activity for our leading Pharmacy & Grocery customers
- Successfully executed full year JBP plans, bringing accounts back into growth and ensuring the continued partnership with the Coty Brands.
Assistant Business Manager
Primeline Group
Ashbourne
03.2016 - 01.2019
- Pricing monitoring and customer price file synchronization
- Promotion Management including sales promotion recording, feedback and evaluation
- Input into monthly Planner meetings
- Customer meetings discussing upcoming promotions, NPD etc
- Order form and sales terminal maintenance
- Control sheet maintenance for both listings and bonuses
- Reports and reviews - Sales Analysis, Distribution, Promotional Compliance
- Reports/reviews, stock monitoring, forecasts, returns and customer shortages
- Customer complaint queries
- Helping towards the achievement of budgeted sales and margin targets
- Developing & implementing business plans for key account customers
- On-going analysis of key account performance
- New product listing and promotional planning in conjunction with marketing managers
- Product portfolio management
- Successfully managed the set up and launch of all NPD across all Key Customers, Pharmacy & Grocery
- Helping with the integration of systems and brands into Primeline (training current & new staff).
Administration Assistant
The Canadian Life and Health Insurance Association
Toronto
05.2014 - 02.2016
- Providing senior administrative and secretarial support to the Taxation and Statistical Services Division of the CLHIA
- Helping to organise the Tax Officers Section Annual Conference
- Assisting with the preparation of the annual budget and reforecast budget for the Taxation and Statistical Services Division
- Coordinated itinerary and scheduled appointments with 100% accuracy
- Maintained all office files, both electronic and hard copies
- Verified documents and associated records to catch and resolve discrepancies
- Aided senior leadership during executive decision-making process by generating daily reports to recommend corrective actions and improvements
- Maintained detailed administrative and procedural processes to improve accuracy and efficiency
- Trained junior team members on administrative processes, company requirements and performance strategies
- Managed the annual Tax Conference from planning, organising and through to execution for over 1000 delegates from all over Canada
- Creation and distribution of annual Tax Plans.
Assistant Business Manager
Johnson Brothers
Ballymount
03.2013 - 03.2014
- Pricing monitoring and customer price file synchronization
- Promotion Management including sales promotion recording, feedback and evaluation
- Input into monthly Planner meetings
- Customer meetings discussing upcoming promotions, NPD etc
- Order form and sales terminal maintenance
- Control sheet maintenance for both listings and bonuses
- Reports and reviews - Sales Analysis, Distribution, Promotional Compliance
- Reports/reviews, stock monitoring, forecasts, returns and customer shortages
- Customer complaint queries
- Helping towards the achievement of budgeted sales and margin targets
- Developing & implementing business plans for key account customers
- On-going analysis of key account performance
- New product listing and promotional planning in conjunction with marketing managers
- Product portfolio management.
Education
Honours Degree in Business Studies -
Dun Laoghaire Institute Of Art, Design & Technology
01.2006
Skills
Marketing and promotions
Account Management
Account Retention
Business Development
Budget Management
Competitor Monitoring
Sales Presentations
Contract Negotiations
Customer Relationship Management
Negotiation
Strategic planning
Customer service
People management
Cross-functional communication
Forecasting
Brand development
Category analysis
NPD Management
Reporting
Competitor Monitoring
Sales Presentations
Charity Work
Irish Cancer Society, Volunteer, Annual volunteer for Daffodil Day. Collecting money, selling merchandise and helping in any way needed.
Hobbies and Interests
- Avid Rugby Fan
- F1 Fan
- Member of Crossfit Leixlip since Jan 2021
Timeline
Key Account Manager
SOSU Cosmetics
03.2023 - Current
Senior Brand Manager
Stafford Lynch
08.2020 - 03.2023
Business Manager
Primeline Group
01.2019 - 04.2020
Assistant Business Manager
Primeline Group
03.2016 - 01.2019
Administration Assistant
The Canadian Life and Health Insurance Association
05.2014 - 02.2016
Assistant Business Manager
Johnson Brothers
03.2013 - 03.2014
Honours Degree in Business Studies -
Dun Laoghaire Institute Of Art, Design & Technology
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