Eamonn Hoban-Shelley
Dublin ,Ireland
Summary
Commercially driven media leader with 20+ years’ experience delivering revenue growth, building senior agency and client relationships, and developing high-impact cross-platform solutions across TV, radio, digital, and sponsorship.
Proven track record of owning commercial performance, growing key accounts, and unlocking incremental investment through strategic, insight-led partnerships. Combines deep media expertise with strong market awareness, data-informed decision making, and the ability to translate complex client challenges into commercially effective solutions.
Recognised for influencing senior stakeholders, leading multi-platform initiatives, and driving measurable business outcomes in a competitive media environment.
Seeking the Agency Account manager role in Media Central where I bring my media and sales expertise to drive revenue growth across Bauer Media Audio’s full media portfolio.
Overview
20
20
years of professional experience
Work history
Client Services Manager
Post TV /TG4
Dublin
10.2019 - Current
- 2025: delivered 32% revenue growth year on year across agency portfolio
- Own the end-to-end commercial delivery of sponsorships and manage multiple high-value programmes across TV and digital platforms
- Act as a key strategic partner to agencies and advertisers, advising on campaign structure, compliance, and optimisation to maximise effectiveness and long-term value
- Lead cross-functional collaboration across sales, legal, and production to deliver integrated, multi-platform solutions aligned with client objectives
- Translate complex regulatory frameworks (including Official Languages Act 2021) into clear, commercially viable solutions for clients
- Strengthen client relationships through consistent delivery, insight sharing, and proactive identification of incremental opportunities
Agency Account Director
Radio Nova and Sunshine 106.8
Dublin
09.2017 - 04.2019
- Delivered 35% revenue growth across agency portfolio through strategic account development and proactive sponsorship opportunities
- Built and maintained senior agency relationships
- Pitched new partnership opportunities including Nova Discovered with MINI and 6 Nations rugby coverage with Honda
- Designed and implemented new commercial processes and systems, improving forecasting accuracy, transparency, and delivery efficiency
- Produced post-campaign performance analysis reports for clients and senior management
- Played a key role in launching six digital streaming services, contributing to expanded commercial inventory and revenue potential
Senior Sponsorship and Promotions Manager
Communicorp One
Dublin
01.2015 - 09.2017
- Managed major commercial partnerships with leading brands including Tesco, SPAR, Ford, Eason, and Flogas
- Developed and delivered high-value sponsorship solutions, integrating on-air, digital, and experiential elements
- Secured and executed large-scale sports sponsorships with Vodafone, Ford, and SSE Airtricity
- Collaborated with agencies to create innovative, insight-led campaigns that delivered measurable client outcomes
- Led nationwide activations and events
- Consistently delivered campaigns that strengthened client relationships coupled with repeat investment
Head of Agency Sales
Newstalk
Dublin
03.2014 - 12.2014
- Held direct revenue responsibility for key agency groups (Group M, Pierce Media)
- Developed and delivered bespoke commercial solutions
- Established and commercialised Off The Ball sponsorship portfolio with multiple stakeholders including Ford, Vodafone and Three Mobile
- Strengthened agency relationships, contributing to increased revenue performance and market positioning
- Position merged with Communicorp One in January 2015
Sales & Marketing Manager
Phantom 105.2
Dublin
09.2006 - 03.2014
- Led commercial strategy and developed revenue-generating partnerships with brands including Heineken, Bulmers, Vodafone, and O2
- Delivered integrated campaigns and live events, combining content, sponsorship, and brand activation
- Played a key role in brand development and market positioning
- Managed and developed a team, driving performance and delivery against commercial objectives
- Built strong stakeholder relationships across clients, agencies, and internal teams
Education
BA - Media and Management
Thames Valley/Senior College Ballyfermot
Graduateship - Marketing
Dublin Institute of Technology
Diploma - Digital Marketing
Sureskills
Diploma - Personal & Business Coaching
Irish Lifecoach Institute
Skills
- Experience with TV & Radio ad measurement tools (Nielsen Arianna and Media Monitors) data and performance analysis
- Advanced PowerPoint, Excel & Outlook / Microsoft 365
- Problem-solving
- Excellent interpersonal skills
- Coaching
Accomplishments
- 32% Revenue Growth: Delivered significant growth across agency portfolio through strategic account management
- Digital Expansion: Successfully launched six streaming services with Radio Nova, increasing commercial inventory and digital capability
- Awards: Won Gold – Best Radio Sponsorship (Eason Book Club, Newstalk) & Best Use of Sponsorship – Bulmers (Forbidden Fruit Festival)
- High-Value Partnerships: Secured and managed partnerships with major national and international brands across multiple sectors
Timeline
Client Services Manager
Post TV /TG4
10.2019 - Current
Agency Account Director
Radio Nova and Sunshine 106.8
09.2017 - 04.2019
Senior Sponsorship and Promotions Manager
Communicorp One
01.2015 - 09.2017
Head of Agency Sales
Newstalk
03.2014 - 12.2014
Sales & Marketing Manager
Phantom 105.2
09.2006 - 03.2014
Graduateship - Marketing
Dublin Institute of Technology
Diploma - Digital Marketing
Sureskills
BA - Media and Management
Thames Valley/Senior College Ballyfermot
Diploma - Personal & Business Coaching
Irish Lifecoach Institute