Eabha Mooney

• Building relationships with clients and media partners to aid in understanding the clients’ requirements and the capabilities of various partners to help solve problems
• Immerse self in clients’ business: understanding their challenges, objectives, external economic environment, markets they operate in, competitive threats and relevant partner agencies; knowing the client’s products inside out and applying this knowledge to deliver innovative, ambitious client plans and service.
• Gather market and media research, and compile and present competitive spend reports
• Format, proof, and prepare PowerPoint presentations
• Work with media team colleagues to traffic, track and report on campaign pacing, performance and optimisations as needed
• Supporting the account leads and/or the wider agency leadership team with projects as required, including new business pitching, presentations, Dentsu B2B product development and award entries

Sync & Creative Licensing Executive: January 2022 – December 2023

• Orchestrated lucrative sync opportunities for all artists on the Paragon Roster.
• Grew our catalogue from 4 artists on our roster, to overseeing the signing of over 40 artists for sync representation to the label. These included artists such as Silverbacks, Malaki, The Murder Capital, Sophie Doyle Ryder and Fia Moon.
• Produced and managed marketing campaigns related to Paragon Records designated artists, projects and activities with the aim to maximise commercial impact.
• Album & Singles promo, copywriting and content creation.
• Conceptualised and implemented targeted marketing and promotional strategies for our high profile frontline roster, such as Pa Sheehy and Jessica Hammond. Campaigns paired with strategic creative pitching led to several sync placements on Love Island for Jessica, and a Screen Ireland trailer for Pa.
• Cultivated impactful global relationships with music supervisors, advertising agencies, and creative directors to consistently expand our artists' reach.
• Led and managed teams of 4+ interns through effective delegation, goal-setting, and achievement. Fostered a culture of continuous improvement by championing innovation and leading weekly meetings.
• Took part in sync panel discussions for Minding Creative Minds which is a well being support programme for the entire Irish music sector.
• Noteworthy career achievements include winning pitches and sequences for acclaimed productions such as Bad Sisters (Apple Tv), Extraordinary (Disney+), Breeders (FX/Sky), Bodkin (Netflix), Jimmy Choo x Timberland ad campaign and most recently The Tourist (Stan/BBC).

Creative Assistant: May 2021 – December 2021

• Cultivated and strengthened client relationships.
• Spearheaded creative pitches. Conducted extensive daily research to identify and generate leads.
• Created mood boards for frontline artists to deliver to creative agencies ahead of release and campaign planning.
• Assisted in the artist development of Curtis Walsh, by strategizing targeted branding, aesthetic and engagement led content which led to an increase of 2,000+ followers on Instagram, and a huge impact on TikTok leading Curtis to being highlighted as a spotlight artist and securing an artist of the week feature.

Internship: January 2021

• Key support to the CEO and Director assisting them on a day-to-day basis.
• Contributed to marketing campaigns for the designated roster by implementing digital strategy and creating engaging campaigns across social and content channels.
• Liaised with the different teams across radio, sync, promo, distribution, and marketing.

• Provided attentive customer service, offering courteous, helpful advice to best meet customer needs and contribute to a positive shopping experience.

• Delivered exceptional customer service with a warm and friendly demeanour across the busy shop floor, tills and fitting rooms.