Dylan Frawley
Limerick,Limerick
Summary
After earning a 4-year BA in digital media and English literature, I gained practical experience through three remote content marketing internships in Ireland and the US. Now, I'm actively pursuing opportunities to upskill and work part-time to financially support myself during this pursuit of breaking into the marketing field.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Content Marketer
Business Connect L3C
Grand Rapids, Michigan, United States
08.2023 - 12.2023
- Optimized Business Connects blog with SEO-rich content using tools such as SEMrush and Google Keyword Planner, and implemented Yoast SEO for website content optimization
- Created website and social media copy for diverse partners of Business Connect, such as Bio-Cache in South Africa, demonstrating adaptability to writing for varied audiences
- Engaged in crafting clear technical writing for complex product documentation, web content, and FAQs
- Led a New Year's resolution-themed Instagram marketing campaign with the social media team
- Wrote and designed Aquatabs' holiday newsletter using Mailchimp and Canva to promote Christmas sales
- Worked collaboratively with teams across the ClickUp platform for task management and project coordination
- Participated in mentor meetings and group sessions, refining insights into modern content writing and marketing practices.
Sales Assistant
Tommy Hilfiger
Limerick, Ireland
08.2023 - 10.2023
- Retail sales assistant at Tommy Hilfiger (PVH Corp.) in the Crescent Shopping Centre
- Provided exceptional customer assistance, addressed inquiries, and managed inventory
- Integral role in visual merchandising and maintaining store cleanliness
- Enhanced overall customer service, contributing to an improved shopping experience for customers.
Content Marketer
CLASS UFC Gym
Glendale, California, United States
03.2023 - 06.2023
- Crafted SEO blog articles using Google Keyword Planner and Yoast SEO
- Conducted interviews with franchise owners for captivating news content in the weekly email newsletter
- Managed weekly newsletter copywriting in collaboration with mentor, utilizing a Google spreadsheet for various copy forms
- Authored chapters for a marketing eBook lead magnet targeting aspiring franchise owners
- Familiarized myself with the Mailchimp platform for writing emails and incorporating simple graphics.
Sales Assistant
Crescent Shopping Centre
Limerick, Ireland
11.2021 - 01.2022
- Christmas sales assistant at Crescent Bookshop
- Welcomed and assisted customers in locating products
- Received and organized new shipments in the stockroom, managing stockroom organization, box disposal, and trash removal
- Stocked shelves, maintained the store, and priced products
- Enforced COVID-19 safety protocols at the store entrance
- Greeted and helped consumers at the cash register.
Content Marketer
I Love Limerick
Limerick, Ireland
02.2021 - 08.2021
- Produced SEO-optimized blog articles through meticulous market and keyword research, emphasizing crucial SEO elements with Yoast SEO on WordPress
- Executed content promotion across social media platforms (Instagram, Facebook, LinkedIn, and Twitter) and scheduled posts using Meta Business Suite
- Elevated the company's Twitter presence, enhancing engagement and followers
- Researched local news for potential story opportunities and conducted client interviews and photography for compelling blog content
- Managed administrative duties, overseeing various websites associated with I Love Limerick, including the employer's columns
- Mentored a new intern on administrative duties and content management for a smooth onboarding process.
Sales Assistant
Golden Disc Group
Limerick, Ireland
11.2019 - 01.2020
- Provided friendly recommendations to enhance sales of products and services
- Greeted and assisted customers at the till with a positive attitude
- Helped customers find specific albums or vinyl records, making recommendations
- Monitored inventory for restocking and maintained the sales floor
- Received and organized new shipments in the stockroom
- Informed customers about sales and promotions using vouchers and flyers.
Education
Bachelor of Arts - Digital Media & English Literature
University of Limerick
Limerick, Ireland 09.2019 - 05.2023
Skills
- Newsletter Writing
- Copywriting
- WordPress
- Keyword Research
- Editing
- Blogging
- Social Media Writing
- Content Writing
- Canva
- SEMrush
- Time Management
- Mailchimp
- SEO
- Market Research
- Yoast
- Digital Marketing
Certification
- Blogging - eMarketing Institute, Dylan Frawley
- Fundamentals of Digital Marketing - Google, Dylan Frawley
- Content Marketing - HubSpot Academy, Dylan Frawley, 11/2022, 12/2024
- SEO Content Writing - LinkedIn, Dylan Frawley
- Copywriting for Social Media - LinkedIn, Dylan Frawley
- Marketing Copy - LinkedIn, Dylan Frawley
- Social Media Marketing - HubSpot Academy, Dylan Frawley, 06/2023, 07/2025
- Email Marketing - HubSpot Academy, Dylan Frawley, 06/2023, 07/2025
- SEO Principles: An Essential Guide - Semrush, Dylan Frawley, 10/2023, 10/2024
- Crafting a Winning SEO Strategy: A Guide for In-House Marketers - Semrush, Dylan Frawley, 01/2024, 01/2025
- Engage & Convert: The Ultimate Email Marketing Guide - Semrush, Dylan Frawley, 01/2024, 01/2025
- Keyword Research Course with Greg Gifford - Semrush, Dylan Frawley, 01/2024, 01/2025
Languages
English
Native
Spanish
Intermediate
Timeline
Content Marketer
Business Connect L3C
08.2023 - 12.2023
Sales Assistant
Tommy Hilfiger
08.2023 - 10.2023
Content Marketer
CLASS UFC Gym
03.2023 - 06.2023
Sales Assistant
Crescent Shopping Centre
11.2021 - 01.2022
Content Marketer
I Love Limerick
02.2021 - 08.2021
Sales Assistant
Golden Disc Group
11.2019 - 01.2020
Bachelor of Arts - Digital Media & English Literature
University of Limerick
09.2019 - 05.2023
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