I am a recent graduate from the University of Limerick with a degree in English Literature and Digital Media.
Through four international content writing internships in Ireland, the US, and Canada, I gained hands-on experience collaborating with mentors to define content needs and conducting thorough research on various topics.
My expertise includes optimizing blog content for SEO and accessibility, and writing engaging content for blogs, eBooks, landing pages, emails, and social media. I also create and schedule content for social platforms.
I excel at distilling complex information into easily understood content while ensuring alignment in messaging, branding, and style.
As a content writing specialist, my goal is to drive business growth by crafting compelling narratives and employing innovative strategies to help businesses connect meaningfully with their audiences.
Website: https://dylanfrawleycontent.com
• Managed the creation and scheduling of weekly content for Instagram, Facebook, and Twitter.
• I collaborated with my mentor to develop a robust monthly content strategy, ensuring consistency and engagement on social media platforms.
• Ran ads through Meta Ads Manager, increasing visibility and revenue for product sales.
• Utilized advanced SEO techniques to secure top positions for two blog posts on the company website, driving organic traffic and improving visibility.
• Tailored Bio-Cache's landing page to cater to diverse audiences, optimizing content for users from the US to South Africa, resulting in increased engagement and conversions.
• Employed clear and concise technical writing to enhance engagement and sales for Aquatabs products, effectively communicating complex information to customers.
• Spearheaded an Instagram marketing campaign and crafted a holiday email newsletter, leading to improved brand loyalty and increased revenue from both email subscribers and social media followers.
• I collaborated closely on task management and actively participated in mentor meetings, leveraging opportunities to refine my content marketing and writing skills.
• Optimized blog articles for SEO, resulting in a measurable increase in organic website traffic, effectively driving visibility and engagement.
• I collaborated closely with my mentor to develop a targeted content strategy for the email newsletter, aimed at enhancing subscriber engagement and retention, resulting in improved open and click-through rates.
• Crafted chapters for a marketing eBook tailored specifically to aspiring franchise owners, leading to a significant increase in lead generation and conversion rates.
• Crafted SEO-optimized blog articles to drive increased organic traffic to the website, effectively enhancing brand visibility and online presence.
• Promoted targeted content across various social media platforms, including Instagram, Facebook, LinkedIn, and Twitter, resulting in expanded brand visibility and increased engagement.
• Curated strategic content specifically for Twitter, leading to significant growth in engagement metrics and bolstering the brand's presence on the platform.
• Conducted thorough research on local news topics to create compelling blog posts, contributing to the enrichment of website content and audience engagement.
• I managed administrative tasks for I Love Limerick's websites, ensuring smooth operations and content consistency across platforms.
• Mentored a new intern, providing guidance and support to facilitate their integration into the team and maintain content quality and consistency.
Web Content Writing
Search Engine Optimization (SEO)
Copywriting
Content Strategy
Social Media Management
Email Marketing
Technical Writing
E-learning Development
WordPress
Mailchimp
SEMrush
Canva