Dylan Frawley
Summary
With over three years of content writing experience through my university degree and three content marketing internships, I specialize in dynamic digital content creation, encompassing blogging, article writing, and copywriting.
Proficient in market and keyword research, I excel at crafting impactful, targeted content for diverse digital platforms. Having successfully collaborated with remote teams in Ireland and the United States, I am actively pursuing a challenging remote content writing position to apply my skills, contribute to an innovative team, and drive impactful results.
My approach is characterized by attention to detail, effective time management, and an abundance of creativity.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Content Writer
Business Connect
08.2023 - 12.2023
- Optimized Business Connects blog with SEO-rich content using tools such as SEMrush and Google Keyword Planner, and implemented Yoast SEO for website content optimization.
- I created website and social media copy for diverse partners of Business Connect, such as Bio-Cache in South Africa, demonstrating adaptability to writing for varied audiences.
- Engaged in crafting clear technical writing for complex product documentation, web content, and FAQs.
- Led a New Year's resolution-themed Instagram marketing campaign with the social media team.
- I wrote and designed Aquatabs' holiday newsletter using Mailchimp and Canva to promote Christmas sales.
- Worked collaboratively with teams across the ClickUp platform for task management and project coordination.
- I participated in mentor meetings and group sessions, refining my insights into modern content writing and marketing practices.
- Improved content quality by conducting thorough research and incorporating industry trends.
Sales Assistant
Tommy Hilfiger
08.2023 - 10.2023
- Retail sales assistant at Tommy Hilfiger (PVH Corp.) in the Crescent Shopping Centre.
- Provided exceptional customer assistance, addressed inquiries, and managed inventory.
- Integral role in visual merchandising and maintaining store cleanliness.
- Enhanced overall customer service contributing to an improved shopping experience for customers.
Content Writer
Class UFC Gym
03.2023 - 06.2023
- Crafted SEO blog articles using Google Keyword Planner and Yoast SEO.
- Conducted interviews with franchise owners for captivating news content in the weekly email newsletter.
- I managed weekly newsletter copywriting in collaboration with my mentor, utilizing a Google spreadsheet for various copy forms.
- I authored chapters for a marketing eBook lead magnet targeting aspiring franchise owners.
- I familiarized myself with the Mailchimp platform for writing emails and incorporating simple graphics.
Sales Assistant
Crescent Bookshop
11.2021 - 01.2022
- Christmas sales assistant at Crescent Bookshop.
- Welcomed and assisted customers in locating products
- Received and organized new shipments in the stockroom, managing stockroom organization, box disposal, and trash removal.
- Stocked shelves, maintained the store, and priced products.
- Enforced COVID-19 safety protocols at the store entrance.
- I greeted and helped consumers at the cash register.
Content Writer
I Love Limerick
02.2021 - 08.2021
- Produced SEO-optimized blog articles through meticulous market and keyword research, emphasizing crucial SEO elements with Yoast SEO on WordPress.
- Executed content promotion across social media platforms (Instagram, Facebook, LinkedIn, and Twitter) and scheduled posts using Meta Business Suite.
- Elevated the company's Twitter presence, enhancing engagement and followers.
- I researched local news for potential story opportunities and conducted client interviews and photography for compelling blog content.
- Created visually appealing social media graphics using Canva.
- I managed administrative duties, overseeing various websites associated with I Love Limerick, including the employer's columns.
- Mentored a new intern on administrative duties and content management for a smooth onboarding process.
Sales Assistant
Golden Disc Group
11.2019 - 01.2020
- Provided friendly recommendations to enhance sales of products and services.
- I greeted and assisted customers at the till with a positive attitude.
- I helped customers find specific albums or vinyl records, making recommendations.
- Monitored inventory for restocking and maintained the sales floor.
- Received and organized new shipments in the stockroom.
- Informed customers about sales and promotions using vouchers and flyers.
Education
Bachelor of Arts - Digital Media & English Literature
University of Limerick
05.2023
Skills
- Keyword Research
- Search Engine Optimization (SEO)
- Web Content Writing
- Copywriting
- Social Media Writing
- Marketing Campaigns
- WordPress
- SEMrush
- MailChimp
- Yoast SEO Plugin
- Attention to detail
- Time management
- Creativity
Certification
- Blogging - eMarketing Institute
- Fundamentals of Digital Marketing - Google
- Content Marketing - HubSpot Academy (Issued Nov 2022 - Expires Dec 2024)
- SEO Content Writing - LinkedIn
- Copywriting for Social Media - LinkedIn
- Marketing Copy - LinkedIn
- Social Media Marketing - HubSpot Academy (Issued Jun 2023 - Expires Jul 2025)
- Email Marketing - HubSpot Academy (Issued Jun 2023 - Expires Jul 2025)
- SEO Principles: An Essential Guide - SEMrush (Issued Oct 2023 - Expires Oct 2024)
- Crafting a Winning SEO Strategy: A Guide for In-House Marketers - SEMrush (Issued Jan 2024 - Expires Jan 2025)
- Engage & Convert: The Ultimate Email Marketing Guide - SEMrush (Issued Jan 2024 - Expires Jan 2025)
- Keyword Research Course with Greg Gifford - SEMrush (Issued Jan 2024 - Expires Jan 2025)
Timeline
Content Writer
Business Connect
08.2023 - 12.2023
Sales Assistant
Tommy Hilfiger
08.2023 - 10.2023
Content Writer
Class UFC Gym
03.2023 - 06.2023
Sales Assistant
Crescent Bookshop
11.2021 - 01.2022
Content Writer
I Love Limerick
02.2021 - 08.2021
Sales Assistant
Golden Disc Group
11.2019 - 01.2020
Bachelor of Arts - Digital Media & English Literature
University of Limerick
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