Donal Cullinane
Cork,County Cork
Summary
A results-driven professional with experience in building reports and analysing data to optimise the distribution of core Ferrero SKUs across the wider Cork region. Demonstrate a strong ability in leading, business development, and territory management, ensuring efficiency and growth in the region. Provide training and mentoring of teams and fellow colleagues to achieve clear objectives ensuring continuous improvement. With over 10 years experience in the FMCG Grocery/Convenience sector I am an adaptable professional with strategic mindset and a knack for fostering strong business relationships. Through excellent interpersonal and communication skills I have established connections and trust with fellow colleagues and customers within the business.
Overview
10
10
years of professional experience
1993
1993
years of post-secondary education
Work history
Regional Development Manager
Field Sales Solutions(Ferrero)
Cork, Ireland
06.2018 - Current
- Increased distribution of Ferrero products in wider Cork region.
- Managing 30 to 40 calls weekly with sales distribution of 96%.
- Execute and manage promotional activities across various outlets.
- Negotiate prime point of sales and positioning with customers daily.
- Coordinate with management to maximise effectiveness of call file.
- Work closely with customer management to implement promotional campaigns and drive customer engagement.
- Costcutter Account Champion; data feedback, planning and highlighting promotion activities, support team develop their own Costcutter accounts, building reports on store wins and success stories to the wider business
- Senior team member providing mentorship to all team including juniors or new team members.
- Utilising sales teams reports from management to analyse market trends, maintain sales and identify growth development.
Sales Developer
CPM
Cork, Ireland
10.2015 - 06.2018
- Management of stock and distribution of products in the Cork area.
- Call file of 25 to 30 sales and distribution points weekly.
- Planning and managing delivery schedules with customers and distributers.
- Responsible for managing team of merchandisers; training, allocation of journey plans, optimising use of resource.
- Established rapport with store managers to achieve advantageous selling positions in store.
- Implementing promotional builds at seasonal times of the year to maximise product visibility
Education
Leaving Certificate -
Coláiste An Spioraid Naoimh
Bishopstown, MunsterApprenticeship in Plumbing - Plumbing
MTU
Cork 09.2015 - 06.2006
Diploma of Higher Education - Sales & Marketing Diploma
Griffith College Cork Ireland
Cork 09.2015 - 06.2016
Skills
- Building reports and analysing data to close out distribution of core Ferrero SKU`ss across wider Cork region
- Business development
- Territory management
- Training and mentoring
- Territory planning
- Sales reporting
- Positive attitude
- Approachable
- Strong communicator
Accomplishments
- Currently at 96% distribution of Ferrero products across my region.
- Achieved F.E of the cycle twice in the last 12 months.
- Awarded M.V.P field executive this year at the annual Ferrero conference.
Affiliations
- I have a keen interest in the GAA, I'm currently training various underage teams and have experience of training adults teams in the past. I have been involved in team sports all my life, representing both Cork and Ireland in GAA and Australian Rules respectfully. I'm currently involved in the management of both Ballincollig Ladies Football and Camogie teams where my daughter is an active member.
Timeline
Regional Development Manager
Field Sales Solutions(Ferrero)
06.2018 - Current
Sales Developer
CPM
10.2015 - 06.2018
Apprenticeship in Plumbing - Plumbing
MTU
09.2015 - 06.2006
Diploma of Higher Education - Sales & Marketing Diploma
Griffith College Cork Ireland
09.2015 - 06.2016
Leaving Certificate -
Coláiste An Spioraid Naoimh