David Martin

As the Founder of BuyerRadar, lead the end-to-end development of an AI-driven GTM automation platform that enhances sales team performance. define the company’s mission, vision, and strategic direction, ensuring alignment across all teams. Design and execute go-to-market strategies, leveraging industry research, customer discovery, and advanced sales technologies to validate business models and market need. Oversee product development, from ideation to deployment, ensuring the platform meets client expectations and drives measurable results. I develop and implement operational initiatives to optimize business processes, sales engagement, and stakeholder management.

Key Achievements:

• Increased qualified sales leads by 45% within the first six months by implementing AI-driven buyer signal detection and multi-threaded engagement strategies, significantly boosting outbound sales efficiency.
• Achieved a 35% improvement in stakeholder mapping efficiency, reducing manual research time for sales teams and enabling faster decision-making in sales outreach.
• Selected for Enterprise Ireland New Frontiers Phase 1 and NDRC Pre-Accelerator programs (Top 20 nationwide), strengthening startup credibility and expanding access to industry mentors and resources.
• Conducted extensive market validation and customer discovery, resulting in a 30% higher adoption rate of early platform features and improved alignment with client needs.

As VP of Sales, led the revenue growth strategy for a mobile marketing platform serving app developers and enterprise clients. Managed the full P&L for the sales organization, defining sales processes, systems, and team structures to drive scalable growth. Collaborated cross-functionally with Marketing, Product, and Customer Success to accelerate customer acquisition and optimize the enterprise sales motion. Designed and implemented onboarding programs, sales enablement tools, and data-driven forecasting models to ensure predictable revenue delivery. Oversaw the demonstration of products to prospective customers, aligning solutions to client needs and emphasizing platform value.

Key Achievements:

• Grew company revenue from $5M to $20M ARR, achieving a 4x average yield per sales representative, driving significant team performance improvement and business expansion.
• Increased SQL-to-win rates by over 20% by refining lead qualification processes and optimizing the sales pipeline, improving overall conversion efficiency.
• Implemented data-driven forecasting models, improving revenue predictability by 35% and enabling more informed business and investment decisions.
• Collaborated cross-functionally with Marketing, Product, and CS teams to accelerate customer acquisition, resulting in 25% faster sales cycles.
• Introduced systems and procedures that enhanced team efficiency, increasing overall sales productivity by 30% and supporting scalable organizational growth.

As Head of Sales, I led the EMEA sales organization, scaling the team from inception to full capacity within months. Recruited, trained, and developed a high-performing team of Account Executives, ensuring alignment with company goals and revenue targets. Designed and executed strategic account planning, territory segmentation, and sales playbooks to optimize pipeline efficiency and deal velocity. Implemented data-driven processes to reduce sales cycles, improve close rates, and drive predictable revenue growth.

Key Achievements:

• Achieved 127% of target in the first fiscal year, earning the Global Leader of the Year award and setting a high-performance benchmark for the EMEA team.
• Built and scaled the EMEA sales team from scratch, recruiting and developing high-performing Account Executives, enabling rapid regional expansion.
• Increased cross-sell and upsell revenue by over 20% through strategic account planning, unlocking additional revenue opportunities within existing client accounts.
• Developed and implemented territory segmentation strategies, improving pipeline efficiency and deal velocity by 25%, leading to faster sales cycles.

Led the EMEA acquisition team, focusing on net-new logos and market expansion. Executed high-impact sales strategies to drive revenue growth, working closely with marketing and RevOps to refine ideal customer profiles, segmentation, and sales messaging. Built, coached, and scaled a high-performance sales team, ensuring consistent quota attainment and pipeline optimization. Partnered with cross-functional teams to implement sales enablement programs, improve conversion rates, and accelerate customer acquisition. Developed team capabilities through training, mentorship, and performance management initiatives. Oversaw reporting, forecasting, and territory planning to align with organizational growth objectives.

Key Achievements:

• Scaled EMEA revenue 5x in two years, driving exponential ARR growth.
• Grew the sales team from 2 to 14 reps, building a high-performing, quota-exceeding organization.
• Increased conversion rates from 25% to 30%, optimizing pipeline velocity and deal closure efficiency.
• Achieved 101% of FY20 target with a 100% YoY revenue increase.
• Recognized with the Ground-Breaker Leadership Award for leading the best-performing global acquisition team.