Summary
Overview
Work History
Education
Skills
References
Timeline
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David Gogan

Dalkey

Summary

Commercial leader with 20+ years’ experience driving growth, partnerships, and international expansion across entertainment, film, creative agencies, and commercial sectors. Former VP of Marketing, Digital & Commercial at EMI Music, where I built global partnerships and delivered market-leading profitability. I combine creative fluency with strong commercial acumen, having raised finance for film projects, negotiated international sponsorships, and spearheaded digital transformation. Proven track record in leading high-performing teams, building international client bases, and shaping commercial strategy in music, film, hospitality, architecture, finance, and brand-led environments.

Overview

17
17
years of professional experience

Work History

VP Marketing, Digital & Commercial

EMI Music Ireland
09.2007 - 03.2014
  • Delivered Irish office as the most profitable EMI business unit worldwide
  • Managed partnerships with Disney, Parallel Films, Element Pictures, RTE, YouTube, BBC, Samson Pictures, Screen Ireland, Netflix, UTV and Live Nation
  • Forged partnerships with Google, Apple, Heineken, Adidas, Samsung, Red Bull, and IRFU
  • Pioneered digital innovation: first Irish music/comedy app and YouTube takeover
  • Directed commercial diversification during three takeovers
  • Built and led a 20-person team with high retention and productivity

Commercial Director

Image Now Brand Agency & Films
05.2014 - 06.2015
  • Raised development finance for two major film projects
  • Spearheaded repositioning for RTE 2FM, Web Summit, and Jameson
  • Negotiated and launched a crowdfunding initiative with Web Summit
  • Provided commercial leadership to clients including Bank of Ireland and DCU

Group Commercial Director

O’Callaghan Collection Hotels
11.2015 - 05.2017
  • Directed global commercial growth across 7 international properties
  • Negotiated sponsorships, PR, media, and creative contracts, achieving savings of 22 percent
  • Expanded internationally, representing group at trade shows in US, Canada, UK, Germany, and France
  • Delivered new food & beverage concepts and grew ADR by 14 percent in Dublin and 12 percent internationally

Director of Operations

ODOS Architects
08.2018 - 04.2022
  • Secured €2m+ in new business through tenders, PR, and international marketing
  • Focused on hospitality and design partnerships in Ireland and abroad
  • Oversaw contracts, client negotiations, and international growth strategy
  • Delivered award-winning creative work (Fit Out Awards, International Property Awards)

Head of Marketing & Communications

ICS Mortgages / Dilosk
05.2022 - 06.2024
  • Developed brand positioning and partnerships that increased conversions by 17 percent
  • Delivered ESG-led campaigns that boosted awareness with funders and trade partners
  • Negotiated vendor contracts reducing costs by 20 percent
  • Produced live events and collaborations with industry leaders to drive growth

Marketing & Business Consultant

Independent Consultancy
01.2017 - 01.2024
  • Advised media & entertainment startups on launch and funding strategies
  • Developed marketing and digital plans for international publishers and creative studios
  • Led brand repositioning and growth strategies across hospitality, property, and fintech

Education

Postgraduate Diploma - Strategic Digital Marketing

TU Dublin & MII
01.2020

PRII Diploma - 2:1 Honours

IMI Certificate - Marketing

IMI

IMI Masterclasses - Growth Mindset, Founders’ Mentality, Leadership

IMI

Skills

  • Commercial Strategy & P&L Leadership
  • Partnership Development & Negotiation
  • Entertainment, Film & Creative Expertise
  • International Business Development
  • Licensing, Sponsorship & Co-Productions
  • Brand Positioning & Content Strategy
  • Pipeline & CRM Management
  • Leadership & Team Development

References

Available on request

Timeline

Head of Marketing & Communications

ICS Mortgages / Dilosk
05.2022 - 06.2024

Director of Operations

ODOS Architects
08.2018 - 04.2022

Marketing & Business Consultant

Independent Consultancy
01.2017 - 01.2024

Group Commercial Director

O’Callaghan Collection Hotels
11.2015 - 05.2017

Commercial Director

Image Now Brand Agency & Films
05.2014 - 06.2015

VP Marketing, Digital & Commercial

EMI Music Ireland
09.2007 - 03.2014

Postgraduate Diploma - Strategic Digital Marketing

TU Dublin & MII

PRII Diploma - 2:1 Honours

IMI Certificate - Marketing

IMI

IMI Masterclasses - Growth Mindset, Founders’ Mentality, Leadership

IMI
David Gogan