Summary
Overview
Work History
Education
Skills
Timeline
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Daniel O'Keeffe

Daniel O'Keeffe

Senior Copywriter & Content Manager
Killarney

Summary

I have a diverse copywriting and content management background that started off as a financial consultant in First Derivatives, Northern Ireland, in 2014. From here, I was sent to work in various banks in different cities across the globe - Royal Bank of Scotland (London), J.P. Morgan (New York), and State Street (Boston). This gave me exposure to the corporate environment and financial products.


After 3 years as a consultant, I changed career and started copywriting professionally with a focus on fintech. I continued learning about the financial markets, but in a different capacity. I ended up working with hundreds of different clients for various projects, though mostly tied to finance and digital marketing.


While working as head of content for a Web3 marketing agency, I liaised with multiple startups to get articles published on Tier 1 and Tier 2 publications. This included a variety of content such as pitch decks, newsletters, emails, press releases, opinion editorials, blog articles, social media, web copy, eBooks, whitepapers, interviews, and more. Also managed a number of writers to execute deliverables within tight deadlines.


Time spent as a tech journalist allowed me to hone fact checking, content writing, SEO, research, and communication skills. Now looking for more senior positions within reputable publications, preferably with an SaaS or Fintech focus.

Overview

11
11
years of professional experience
5
5
years of post-secondary education

Work History

Senior Copywriter

Upwork
Killarney
07.2012 - Current
  • Delivered content across various niches, clients, styles, formats, and lengths.
  • Utilized a large variety of SEO and language toolkits including SurferSEO, Jasper, ChatGPT, Quillbot, Grammarly, etc.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Created content for websites and online publications.
  • Edited and proofread drafts of articles and other documents.
  • Developed and pitched story ideas to editors.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Demonstrated strong organizational and time management skills while managing multiple projects.


IT News Writer

GFI Software
Killarney
10.2022 - 03.2023
  • Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
  • Identified and selected the latest stories in the cybersecurity industry.
  • Sent stories for review by 12 noon (GMT -3), Monday to Friday.
  • Ensured stories were factual, well-sourced, in line with branding document, and in line with significant SEO requirements.
  • Collaborated with others regarding quality of content, story selection, and adding promotional mentions in the most organic way possible.
  • Learned about cybersecurity products and how they added value to business of different sizes (small, medium, large).
  • Reached out to certain publications for clarity on specific information.
  • Strengthened communication skills through regular interactions with others.
  • Got 5-star feedback for performance.

Head of Content

Simple Crypto PR
Portland
10.2020 - 12.2022
  • Assisted clients in the production and delivery of white papers, thought leadership articles, press releases, social media posts and tweets, newsletters, and interviews.
  • Networked with editors and journalists for Tier 1 and Tier 2 publications, as well as with startup executives, often creating a bridge between the two.
  • Wrote and distributed press releases to increase brand visibility.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Improved website visibility through development and implementation of SEO strategies.
  • Devised content strategy to effectively engage target audiences.
  • Created branding narrative documents to pinpoint key messages required in a long-term content delivery schedule.

Journalist

Torus Solutions
Tallinn
01.2018 - 03.2019
  • Pitched stories to editorial staff in content areas of news, sports and entertainment.
  • Edited photos and created graphics for publication.
  • Fact-checked videos and articles before publishing.
  • Researched and analyzed newsworthy events, trends and issues.
  • Participated in editorial meetings to discuss story ideas and content.
  • Edited, proofread and fact-checked content for accuracy.
  • Developed relationships with sources and contacts to gain additional insight.
  • Collaborated with editors and other staff members to refine story angles and content.
  • Disseminated news content through social media for better engagement with audiences and faster reporting.
  • Utilized SEO principles to optimize content for search engine rankings.
  • Planned and conducted research and pitched long-form stories to promote investigative news topics.

Education

Bachelors - Law

University of Limerick
Limerick
09.2008 - 09.2012

Masters - Computer Science

University College Dublin
Dublin
09.2013 - 12.2014

Skills

    Marketing

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Timeline

IT News Writer

GFI Software
10.2022 - 03.2023

Head of Content

Simple Crypto PR
10.2020 - 12.2022

Journalist

Torus Solutions
01.2018 - 03.2019

Masters - Computer Science

University College Dublin
09.2013 - 12.2014

Senior Copywriter

Upwork
07.2012 - Current

Bachelors - Law

University of Limerick
09.2008 - 09.2012
Daniel O'KeeffeSenior Copywriter & Content Manager