DANIELLE MASTERSON
Ireland
Summary
Dynamic journalist with a proven track record at The Irish Sun, excelling in breaking news and crime reporting. Expert in social media strategy and SEO, successfully enhancing online engagement. Adept at managing high-pressure environments while delivering compelling narratives, showcasing strong communication and analytical skills.
Overview
12
12
years of professional experience
Work History
Journalist
The Irish Sun
09.2021 - Current
- Reporting on breaking news, crime, finance, travel, property, lifestyle, beauty, fashion and public interest stories for a leading national daily newspaper.
- Delivering high-quality copy under strict daily deadlines for both print and digital platforms.
- Digital editorial duties including editing, SEO, social media management.
Production Assistant
Callan’s Kicks, Wonky Chair Productions
07.2021 - 09.2021
- Assisted in the production of high-profile political satire and comedy content for broadcast.
- Supported the creative team in fast-paced production environments to meet broadcasting schedules.
Assistant Editor
Garda Review
Dublin
01.2018 - 04.2021
- Managed pagination, calendars, and overall publication tasks.
- Provided editorial feedback and ensured compliance with quality standards.
- Monitored breaking news for online content.
- Successfully grew social media channels by 120%.
- Handled research, booking contributors, and budgeting.
Production Assistant
Ink and Light
Dublin
10.2019 - 11.2020
- Managed pre-production to post-production scheduling and planning.
- Led an international team of CG Artists across Ireland, Finland, and Spain.
- Handled casting, assistant directing, and funding applications.
Digital Media Manager
Garda Representative Association
Dublin
01.2018 - 01.2019
- Improved page content, keyword relevancy, and SEO branding.
- Succeeded in growing social media channels by 100%.
- Managed public relations, crisis communications, and event management.
Client Manager
Pegasus Consulting/TalentBase
Dublin
09.2013 - 08.2017
- Developed marketing campaigns and public relations presentations.
- Wrote successful marketing, advertising, and website copy.
- Represented celebrity clients and managed campaign planning.
Education
NCTJ Gold Standard Diploma - Journalism
Certificate - Forensic Science: DNA Analysis
University of Cambridge
Diploma - Criminology and Forensic Psychology
City College Dublin
Diploma - Journalism & Media
CMI Ireland
Bachelor of Arts - Acting For Stage & Media
University Of West London
Skills
- Breaking News
- Crime Reporting
- Investigative Features
- Media Law
- DNA Analysis
- Criminology
- Forensic Psychology
- Social Media Strategy
- Video production
- FileZilla
Awards
- Young Entrepreneur of the Year, Cavan Finalist
- The Blog Awards, Best Current Affairs & Political (Bronze Winner)
- Irish Content Marketing Awards, Best Use of Print (Nomination)
- The Sockies (Social Media Awards), Best Social Media for Media (Nomination)
Software
Excellent, Excellent, Excellent, Excellent, Very Good, Very Good
Core Expertise
- Journalism: Breaking News, Crime Reporting, Investigative Features, Media Law
- Forensics: DNA Analysis, Criminology, Forensic Psychology
- Digital: SEO, Content Creation, Social Media Strategy
Languages
English
First Language
Irish
Intermediate
B1
French
Elementary
A2
Timeline
Journalist
The Irish Sun
09.2021 - Current
Production Assistant
Callan’s Kicks, Wonky Chair Productions
07.2021 - 09.2021
Production Assistant
Ink and Light
10.2019 - 11.2020
Assistant Editor
Garda Review
01.2018 - 04.2021
Digital Media Manager
Garda Representative Association
01.2018 - 01.2019
Client Manager
Pegasus Consulting/TalentBase
09.2013 - 08.2017
NCTJ Gold Standard Diploma - Journalism
Certificate - Forensic Science: DNA Analysis
University of Cambridge
Diploma - Criminology and Forensic Psychology
City College Dublin
Diploma - Journalism & Media
CMI Ireland
Bachelor of Arts - Acting For Stage & Media
University Of West London