Danielle Fabrizio
Dublin
Summary
Senior L6 leader with 14+ years experience (10 years in Sales, 4 years as a people manager) across Google (LCS Sales and GCS PSA), IT Sales, and Big 6 Agency. Passionate about find the win-win with customers & Google's Ads products, which ultimately leads to exceeding revenue targets and winning SOW. I lead with with positivity, curiosity & kindness and I create space for individuals to show up at their best, enabling the highest degree of individual performance.
Overview
14
14
years of professional experience
Work history
Measurement Manager, PSA EMEA (MMS Lead Gen)
Google GCS EMEA
Dublin
01.2025 - Current
- Managed, inspired, and motivated team of 8 Regional Product Leads, resulting in consistently exceeding GCS EMEA's Measurement PGA targets
- Launched of Media Effectiveness discipline for MMS Lead Gen, increasing seller capability to use measurement to win SOW vs. Meta
Video Manager, PSA EMEA (MMS Commerce)
Google GCS EMEA
Dublin
03.2024 - 12.2024
- Launched the DV Depth PGA and coached 7 Regional Product Leads to successfully win market share from Meta and traditional media competitors through increased video revenue and VIP deal volume
- Analyzed GCS EMEA business performance and executed strategic "Narrow the Gap" business plans, resulting in 101.2% video revenue attainment (+5.7pp BoQ) for MMS Commerce in Q4 2024
LCS Industry Manager, Retail (Rotation)
Google LCS UK
London
07.2023 - 03.2024
- In-country Sales AE in LCS Consumer Retail, partnering with a Top 10 retailer's CEO and CMO to sign their first JBP ($16M commitment, +20% YoY)
- Influenced stakeholders to activate YouTube, Demand Gen, and PMAX in order to gain SOW vs. Meta, enabled by partnering with CFO to implement new trading framework to prove the effectiveness of Google media
LCS Data & Measurement Sales Lead
Google LCS UK
London
06.2022 - 03.2024
- Managed a $500M revenue portfolio of 40 strategic client accounts, serving as the consultative sales lead for Google's Data & Measurement products
- Partnered with C-suite stakeholders to drive product adoption in a rapidly changing regulatory & technology environment
LCS Sales Lead, Google Marketing Platform
Google LCS UK
London
06.2018 - 06.2022
- Secured highly coveted SA360 deal, representing 40% of the entire UKI 45-person sales organization's 2021 OKR; successfully closed after an 8-year history of failed attempts by previous sellers
- Negotiated and renewed $150M GMP contract with American Express; highly complex retention effort acknowledged as one of the most demanding of over 100 contracts across LCS UK that year
Vice President, Marketing Data Sciences
Publicis Groupe (Zenith Media)
New York
03.2016 - 04.2018
- Led and scaled the Marketing Data Strategy & Operations practice for Verizon (Top 5 US advertiser $1.5B+ annual media budget)
- Built and scaled a high-performing team of 20 Marketing Data Specialists and Managers (4 direct reports), growing the practice from 3 to 20 people to meet organizational demand
Strategic Sales Manager
Oracle Marketing Cloud
San Francisco & New York
11.2013 - 03.2016
- Managed $25M+ Enterprise Relationship portfolio, serving as Key Account Director for three Fortune 100 clients; provided strategic consultation on leveraging Oracle's IT solutions for measurable ROI
Various Roles in Digital Advertising
Los Angeles
07.2011 - 11.2013
- Executed Digital Media campaigns across Display, Video, and Meta, with budgets exceeding $10M
Education
6 Month Intensive Leadership Coaching
London & DublinBachelor of Arts - History, Spanish
University of California, Irvine
04.2001 -
Skills
Promoted to L6 in Fall 2021
Strong Manager Responsibility results with average overall score of 48 and 45 in 2024 & 2025 respectively
Consistently high GRAD/PERF ratings throughout Google career
1 of 4 people at Publicis Media to receive the Cynopsis Rising Star Award, out of selection pool of 2,500 people (2017)
Special Projects
PSA's Growth Pillar Leadership Sponsor
- Passionate about coaching, career growth, and development
- Selected to deliver keynote-style address on vulnerability and career resilience to 400+ global peers and leaders at the PSA's Global Summit (2024)
Strengthening C-level relationships at scale
- Selected by LCS GTM & Marketing to host multiple, tent pole 100+ client events (valued at $100K+ each) due to proven excellence in executive public speaking, successfully engaging C-suite stakeholders
- Recognized by my Senior Leadership Team for my exceptional communications skills, which set me apart from my peers
Community Involvement
Intersectionality Lead for Women@ UK (2020 - 2024)
- As one of the few women of color in the Women@ UK Steering Committee, I regularly flexed into challenging discussions and advocated for those who are the most marginalized at Google & beyond
Hobbies
Reading 100 books a year
Bullet journaling
My labrador retriever, Bigfoot
Timeline
Measurement Manager, PSA EMEA (MMS Lead Gen)
Google GCS EMEA
01.2025 - Current
Video Manager, PSA EMEA (MMS Commerce)
Google GCS EMEA
03.2024 - 12.2024
LCS Industry Manager, Retail (Rotation)
Google LCS UK
07.2023 - 03.2024
LCS Data & Measurement Sales Lead
Google LCS UK
06.2022 - 03.2024
LCS Sales Lead, Google Marketing Platform
Google LCS UK
06.2018 - 06.2022
Vice President, Marketing Data Sciences
Publicis Groupe (Zenith Media)
03.2016 - 04.2018
Strategic Sales Manager
Oracle Marketing Cloud
11.2013 - 03.2016
Various Roles in Digital Advertising
07.2011 - 11.2013
Bachelor of Arts - History, Spanish
University of California, Irvine
04.2001 -
6 Month Intensive Leadership Coaching