DANIEL COMERFORD

• Manage and lead daily operations of 100+ people generating in excess of $160 million in Annual revenue.
• Organised and led full internal reorganisation to best align commercial teams and maximise growth potential.
• Implemented MEDDPIC Sales methodology & GAP Selling across the entire sales organisation, aligning Sales, Rev Ops, Sales Enablement , Partners & Marketing to the methodology and how we forecast.
• Achieved Global New Business Acquisition Targets for past 10 Quarters straight.
• Implemented a Revenue Operations team to drive internal sales proccess , systems and data insight to feed commercial performance and reporting.
• Implemented Sales Enablement team to drive Core Rep Competencies to increase sales performance by over 32% year on year.
• Increased GRR from 78% to 92% YOY through strategic re allignment of Account Managment and Renewals team and introduction of Strategic Account Managment & Long Tail Account Managment.
• Established budgets based on historical, current, and forecasted business data and drove weekly rep Forecast accountability.
• Recruited and managed senior staff with focus on delivering clear results.
• Present Board Meetings for Astorg VC & Cobeepa VC

• Vice President Commercial for the EMEA sales region, responsible for revenue in excess of $60million per year.
• Manage and lead a team of 32 people across the EMEA & APAC regions.
• Drove innovative initiatives to drive motivation among team members and increase team collaboration.
• Grew revenues +15% Year To Date YOY
• Responsible for Go To Market Strategies for all Intellectual Property products and driving new customer acquisition and retention.
• Responsible for defining and executive law firm partnership model reseller programme for various SaaS offerings.

• CRO for TrademarkNow, an Intelligent web-based Trademark Management Platform selling both B2B and B2C .
• Grew revenue from $400,000 to $27.5 million at point of acquisition by Corsearch.
• Responsible for all revenue functions managing Sales, Marketing & Customer Success.
• Grew scalable outbound and inbound sales processes utilising Hubspot, Salesforce, Salesloft & Outreach tech stack to drive Demand Gen through internal SDR outbound team.
• Formulated and defined advanced Forecasting methodology to ensure accurate forecasting to the business.
• Steakholder Managment & Board management on revenue performance.
• Monthly Board meetings on Revenue performance
• Led the sales org to successful acquisition in September 2020.
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• The Global leader in Online Retargeting Advertising.
• Strategic Brand Solution Sales for AdRoll, the global leader in Online Retargeting Advertising.
• As one of the first sales hires in AdRoll EMEA , opened up key new territories ( UK, Germany, Sweden, Russia, South Africa).
• Consulted on Cross Device Marketing, Rich Media, Dynamic Ads, HTML 5 and the latest innovations in advertising.
• Helped advertisers and online marketers increase viability and profitability; helped scale the EMEA business unit from 8 employees to 120 through a phase of rapid growth and expansion.

Key Accomplishments

Highest performing Sales person globally achieving on average 145% to quota.

Key member of the EMEA "Landing team" helping to scale process & hiring across the team.

• Irelands leading agricultural and equine newspapers.
• Proactively developed new business revenue from advertisers across diverse fields, including Coolmore, BMW, Tattersalls, Pfizer, Landrover, FBD, Allianz, Goffs, Musto, Longines, among others.
• Directed sales and promotional efforts and provided effective sales leadership and general management which directly resulted in business revenue growth.
• Successfully secured numerous key clients/accounts through ongoing networking, consulting, and customized presentations/negotiations from a needs-based perspective.
• Resurrected inactive accounts, serviced existing accounts and obtained new accounts through cold calling and lead follow up.
• Maintained frequent contact with key accounts.
• Grew advertising revenues through development of new advertising initiatives (minimum 1 feature monthly in The Irish Field), secured longer term advertising spend and commitment from sporadic display advertisers.
• Led marketing initiatives on behalf of The Irish Field including organizing and managing exhibition shows such as The Dublin Horse Show, ITBA Expo, Tattersalls, Goffs Stand etc.
• KEY ACCOMPLISHMENTS.
• Depending on feature, targets where valued from €4,000 to €100,000; consistently achieved and exceeded these targets.

• Karl Daley Investment & Pensions Limerick, Ireland.
• Conducted Market research into a proposed service in conjunction with the University of Limerick.
• Completed all research including Primary, Qualitative and Quantitative along with Secondary research.
• Led and maintained relationships among a 5 person team to provide a more robust business solution.
• Compiled and reported on findings to the company.
• Adhered to confidentiality protocols of storing sensitive financial and personal data.