Circulum Vitae

• Sports specialist on PR & Advocacy team with a focus on sharing and executing creative sports PR campaigns and activations.
• Writing and distributing press releases and media alerts. Organising and managing media interviews and photocalls with brand ambassadors.
• Engage and manage influencer and content creators briefs and contracts for brand partnerships.
• Ideating and executing PR drops to media and influencers that drives highly valuable coverage.

Campaign Highlights:

Heineken - Green All The Way - Rugby World Cup 2023

• Key part of team that executed the traditional and digital media campaign as well as on-trade activations that saw rugby stars Simon Zebo, Devin Toner, Peter Stringer and more appear in pubs nationwide alongside notable national content creators. The success of the campaign was typified by Ipsos research stating that Heineken was the most recalled brand in Ireland for the Rugby World Cup.

Lynx Africa G.O.A.T

• PR lead in executing the full-scope campaign that included youth-focused brand ambassadors, traditional press office, influencer gifting and cutting-edge AR content. With an overall reach exceeding eight million, the campaign is regarded as a massive PR success in both the agency and Lynx.

BYD Atto 3 Launch & BYD Car Club

• Key member of team during BYD's entrance to the Irish market with media and influencer events in Dublin & Cork.
• Lead in executing BYD's first always-on influencer campaign, the BYD Car Club.

• Writing and publishing breaking news and novel sports stories in a prompt manner whilst achieving excellent SEO result online and in-print bylines.
• Attended live sports events and press days as an accredited reporter representing the publication.
• Developed and managed Irish SunSport's daily social media strategy and output to maximise traffic and impressions.

• Archiving and cataloguing the previous day's output to an agreed standard
• Dealing with all archive requests from producers and reporters whilst engaging and advising on suggested material
• Counselling producers and reporters on copyright and restricted material.

• Writing and publishing breaking news and feature pieces from interviews conducted across Off The Ball shows
• Seeding and editing Off The Ball interviews and segments from the internal streaming platform for use across the company's multiple social media platforms
• Developed daily social media strategy and unique sells for content through Echobox and Tweetdeck.