Cristina Ivan
Celbridge,Ireland
Summary
I have over 14 years of retail management and sales experience. I was recruited to work for Lee Cooper clothing brand. In this role, I oversaw merchandise planning and sales training for 7 Lee Cooper locations in the Bucharest area.
After excelling in the position at Lee Cooper, I was offered an opportunity to manage a Motivi store. As Store Manager, I led all sales, merchandising, and operations for the location. Under my leadership, the store exceeded sales goals by 180% in the first year. Following this experience I went to MIM as Store Manager. After a brief hiatus from sales to work as a Content Specialist for Coca-Cola's brands for about 3 years. After I returned to my core expertise in sales management, taking on roles with Yves Rocher, Penti, and Candy Cat.
In addition to my retail management expertise, I bring a passion for fashion and a knack for putting together head-turning outfits. I stay on top of the latest trends and styles to ensure I can provide exceptional guidance to customers. My ultimate goal is to leverage my skills and experience to take on an executive role in retail leadership.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
Work history
Department manager
H&M
Dublin, Ireland
10.2024 - Current
- Delegated assignments to maximise individual strengths.
- Developed department goals aligned with company vision.
- Fostered positive work environment, enhancing team cohesion.
- Organised department tasks for increased productivity.
- Handled customer complaints for improved satisfaction rates.
- Coordinated inter-departmental collaborations, resulting in cohesive projects.
- Implemented quality control measures, maintaining high standards of service.
- Improved staff morale by implementing regular feedback sessions.
- Managed inventory levels to prevent stock shortages.
- Conducted team meetings to improve internal communication.
- Revitalised sales strategy with innovative marketing tactics.
- Set daily priorities and communicated targets, motivating teams to achieve them.
- Established key performance indicators to monitor progress.
Store manager
Candy Cat
Piatra Neamt, Romania
02.2023 - 06.2024
- As a store manager at Candy Cat, I oversaw store operations, KPI targets, ensuring a delightful customer experience in a vibrant and playful environment. My responsibilities included in managing inventory, driving sales, organizing promotions, and leading a motivated team. I ensured the store meets its goals while maintaining the fun and colorful spirit of the Candy Cat brand.
- Coached underperforming employees improving their job performance significantly.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Handled cash transactions accurately, minimising financial discrepancies at the till.
- Developed a team-oriented environment by implementing effective leadership strategies.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Conducted performance appraisals for staff members, providing constructive feedback and identifying areas for improvement.
- Maintained an organised stock room for easy accessibility of goods.
- Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
- Implemented promotional displays to increase product visibility and sales.
- Oversaw visual merchandising efforts that enhanced overall store appearance.
- Assisted customers in locating products around the shop floor promptly.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
- Coordinated holiday promotions successfully whilst managing regular duties simultaneously.
- Managed staff rosters, ensuring adequate coverage during peak times.
- Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
Store manager
Penti
Piatra Neamt, Romania
06.2020 - 01.2023
- As a store manager at Penti, I was responsible for leading the team, driving sales, and ensuring an excellent customer experience. My role includes managing inventory, organizing promotions, and maintaining store standards, while also motivating staff to meet performance targets. I ensured the smooth day-to-day operations and the store's alignment with Penti's brand values, placing the store to a top position reaching high sales and KPI targets.
- Coached underperforming employees improving their job performance significantly.
- Managed staff rosters, ensuring adequate coverage during peak times.
- Handled cash transactions accurately, minimising financial discrepancies at the till.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Coordinated holiday promotions successfully whilst managing regular duties simultaneously.
- Implemented promotional displays to increase product visibility and sales.
- Assisted customers in locating products around the shop floor promptly.
- Oversaw visual merchandising efforts that enhanced overall store appearance.
- Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
- Developed a team-oriented environment by implementing effective leadership strategies.
Store manager
Yves Rocher
Piatra Neamt
03.2018 - 06.2020
- As store manager at Yves Rocher I was responsible for overseeing the daily operations of the store, KPI targets , ensuring high levels of customer satisfaction, and driving sales performance. I managed and trained staff, maintain inventory, organize promotions, and ensure the store's appearance aligns with the brand's standards. The role also involved analyzing sales trends, setting goals, and ensuring that customer service and product knowledge meet the company's expectations.
- Coached underperforming employees improving their job performance significantly.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
- Oversaw visual merchandising efforts that enhanced overall store appearance.
- Coordinated holiday promotions successfully whilst managing regular duties simultaneously.
- Managed staff rosters, ensuring adequate coverage during peak times.
- Facilitated smooth checkouts by maintaining efficient till operations.
- Assisted customers in locating products around the shop floor promptly.
- Implemented promotional displays to increase product visibility and sales.
- Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Oversaw business staffing and training, building successful, customer-focused team.
- Created seasonal sales plans with varying stock and promotional strategies.
- Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
- Leveraged strong working knowledge of products and systems within beauty industry.
Content moderator
ICUC
Bucharest, Romania
01.2015 - 03.2018
- As a Content Moderator at ICUC I was responsible for monitoring, reviewing, and moderating user-generated content across social media platforms, websites, and other online communities for the Coca Cola brands. I ensured adherence to community guidelines, removing inappropriate or harmful content while maintaining the integrity of online interactions. The role involves identifying and addressing issues such as spam, offensive material, and breaches of conduct, as well as providing clear and accurate reports. A strong understanding of online community dynamics, excellent communication skills, and attention to detail are essential for this role.
- Developed understanding of content management systems to enhance workflow efficiency.
- Reviewed large volumes of data daily, maintaining consistent attention to detail regardless of workload size.
- Monitored global social media channels during off-peak hours, ensuring 24 and 7 coverage of potential issues or concerns.
- Upheld brand reputation for safety by consistently monitoring and moderating online discussions.
- Resolved conflicts amongst users professionally, fostering positive online environment.
- Contributed significantly towards creating a respectful and inclusive online community space.
- Enhanced public image through strict adherence to publishing guidelines on all platforms.
- Demonstrated excellent judgement skills whilst handling ambiguous cases efficiently.
- Ensured safe user experience by promptly responding to flagged content reports.
- Maintained high quality of online content by reviewing and approving user-generated material.
- Managed high-stress situations calmly, particularly when dealing with difficult subjects or intense user backlash.
- Handled sensitive content in a responsible manner, ensuring compliance with company guidelines.
- Utilised social media tools for effective moderation of various platforms.
- Reviewed content across social media platforms and online communities, enforcing adherence to guidelines.
Store manager
MIM
Bucharest, Romania
07.2012 - 01.2015
- As a Store Manager at MIM, I was the driving force behind the store’s success, responsible for leading a dynamic team to achieve sales objectives and enhance customer satisfaction. I overseed daily operations, including inventory management, KPI targets ,visual merchandising, and staff training, ensuring a cohesive and engaging shopping experience. My leadership inspired team collaboration and motivated staff to deliver exceptional service while fostering a positive store atmosphere. With a strong understanding of fashion trends and customer preferences, I implement effective marketing strategies that resonate with clientele, positioning MIM as a premier destination for contemporary fashion. My focus on excellence and innovation contributed to the brand's growth and reputation in the retail market.
- Coached underperforming employees improving their job performance significantly.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Handled cash transactions accurately, minimising financial discrepancies at the till.
- Maintained an organised stock room for easy accessibility of goods.
- Coordinated holiday promotions successfully whilst managing regular duties simultaneously.
- Developed a team-oriented environment by implementing effective leadership strategies.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Managed staff rosters, ensuring adequate coverage during peak times.
- Oversaw visual merchandising efforts that enhanced overall store appearance.
- Implemented promotional displays to increase product visibility and sales.
- Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
- Facilitated smooth checkouts by maintaining efficient till operations.
- Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
- Oversaw business staffing and training, building successful, customer-focused team.
- Led training sessions for new employees, equipping them with necessary skills and knowledge.
- Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends.
Store manager
Motivi
Bucharest, Romania
07.2010 - 07.2012
- As a Store Manager at Motivi, I was responsible for leading the team to achieve sale targets and deliver an outstanding customer experience. My role involved overseeing daily operations, KPI targets, managing inventory, and ensuring that the store is visually appealing and well-organized. I trained and motivated staff, implement marketing strategies, and analyze sales performance to drive growth. With a keen eye for fashion trends and a passion for customer engagement, I created a dynamic shopping environment that reflects the Motivi brand ethos and encourages repeat business. My leadership fosters a culture of excellence and teamwork, making the store a go-to destination for stylish women's fashion.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Assisted customers in locating products around the shop floor promptly.
- Coached underperforming employees improving their job performance significantly.
- Facilitated smooth checkouts by maintaining efficient till operations.
- Led training sessions for new employees, equipping them with necessary skills and knowledge.
- Developed a team-oriented environment by implementing effective leadership strategies.
- Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
- Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
- Coordinated holiday promotions successfully whilst managing regular duties simultaneously.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Oversaw visual merchandising efforts that enhanced overall store appearance.
- Managed staff rosters, ensuring adequate coverage during peak times.
- Implemented promotional displays to increase product visibility and sales.
- Oversaw business staffing and training, building successful, customer-focused team.
- Handled cash transactions accurately, minimising financial discrepancies at the till.
Assistant store manager
Lee Cooper
Bucharest, Romania
05.2007 - 07.2010
- As an Assistant Manager at Lee Cooper, I played a vital role in supporting the store manager in daily operations and ensuring an exceptional shopping experience for customers. My responsibilities include overseeing staff performance, managing inventory, KPI targets and maintaining store presentation. I assisted in training new team members, driving sales through effective merchandising, and implementing promotional strategies. With a strong focus on customer service, I fostered a positive environment that encouraged teamwork and enhances brand loyalty. My leadership skills and passion for fashion contribute to the overall success of the store, making it a vibrant and inviting destination for denim enthusiasts.
- Enhanced customer service by training store staff on product knowledge and sales techniques.
- Streamlined inventory management for optimal stock level maintenance by implementing an efficient tracking system.
- Maintained health and safety standards within the store to ensure compliance with company policies and legal requirements.
- Completed administrative tasks such as generating reports on sales trends, losses or thefts without delay or errors.
- Monitored sales performances daily, identified slow-moving products and took corrective actions promptly.
- Coordinated staff meetings for improved communication and team morale.
- Improved store appearance for enhanced shopper experience through regular cleaning and organising of displays.
- Ensured timely stocking of products on shelves to maintain a well-stocked shop floor.
- Implemented promotional activities, increased product visibility and awareness amongst customers.
- Fostered a positive shopping environment by ensuring the store was clean, organised and inviting at all times.
- Facilitated smooth operation with effective scheduling and task delegation.
- Assisted in recruitment process to build a high-performing retail team.
- Resolved customer complaints efficiently, ensured customer satisfaction.
- Collaborated closely with Store Manager to develop marketing strategies that drove footfall into the shop.
- Led daily operations to maintain smooth store running.
- Attended to customer needs promptly, leading shop teams by example.
- Kept updated inventories for reliable stock management.
- Mentored staff on handling and resolving customer concerns.
- Delegated tasks to staff to meet daily service requirements.
- Approved customer refunds and exchanges upon close item inspection.
- Motivated sales teams to achieve daily store targets.
- Scheduled staff rotas to meet business demands within budget.
Education
Diploma of Higher Education - Marketing
Spiru Haret University
Bucharest 09.2008 - 07.2011
Bachelor's degree - Accounting
The Economics College "Hermes"
Bucharest 09.2004 - 07.2008
Skills
- Time management mastery
- Quality assurance focus
- Marketing campaign oversight
- Relationship building strength
- Organisation expertise
- Decision-Making prowess
- Ethical judgement
- People development talent
- Budgeting and finance control
- Business performance reporting
- Leadership acumen
- Budgeting proficiency
- Customer Service
- Team Leadership
- Sales expertise
- Employee management
- Conflict Resolution
- Order processing
- Inventory control
- Staff training
- Performance Management
- Change management and team restructuring
- Recruitment and hiring
- Talent development
- Merchandising expertise
- Key Performance Indicator monitoring
- Strategies and goals
- Staff development
- Staff management
- Supply and inventory management
- Employee training
Languages
Romanian
Native
English
Fluent
Italian
Advanced
Spanish
Elementary
Timeline
Department manager
H&M
10.2024 - Current
Store manager
Candy Cat
02.2023 - 06.2024
Store manager
Penti
06.2020 - 01.2023
Store manager
Yves Rocher
03.2018 - 06.2020
Content moderator
ICUC
01.2015 - 03.2018
Store manager
MIM
07.2012 - 01.2015
Store manager
Motivi
07.2010 - 07.2012
Diploma of Higher Education - Marketing
Spiru Haret University
09.2008 - 07.2011
Assistant store manager
Lee Cooper
05.2007 - 07.2010
Bachelor's degree - Accounting
The Economics College "Hermes"
09.2004 - 07.2008
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