Conor McMahon
Kilcock ,Ireland
Summary
Senior marketing leader with over 10 years’ experience in marketing and 17+ years in retail, currently Head of Marketing at Applegreen. Proven track record of building and leading high‑performing teams, delivering integrated marketing strategies, and driving measurable brand and commercial impact across large, multi‑site retail environments. Experienced in brand transformation, customer insight, and senior stakeholder engagement, including board‑level presentations. Commercially minded, people‑focused, and trusted to lead through periods of change and growth.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work history
Head of Marketing
Applegreen
Dublin , Ireland
2025.03 - Current
- Own overall marketing strategy, budget, and execution for a national, multi-site retail business operating at scale across Ireland.
- Lead and develop a multi-disciplinary marketing team; successfully restructured the function to align with strategic and commercial priorities.
- Act as senior custodian of the Applegreen brand and corporate image in the Irish market, ensuring consistent and responsible representation across all public-facing channels.
- Play a key role in media relations, including proactive engagement with national and regional media, message development, and spokesperson support.
- Support senior leadership during issues management and crisis scenarios, contributing to response strategy, communications planning, and reputational risk mitigation.
- Partner closely with executive and functional leaders to support business growth targets, customer engagement, and brand performance.
- Lead annual marketing planning and budgeting cycles, delivering agreed plans within budget parameters.
- Present marketing strategy, brand performance, and reputational considerations at senior leadership and board-level forums.
Senior Marketing Manager
Applegreen
Dublin, Ireland
2024.01 - 2025.03
- Stepped into senior leadership role during a period of transition, providing continuity and clear direction for the marketing function.
- Implemented a new team structure and ways of working, improving cross‑functional alignment and delivery pace.
- Oversaw integrated campaign planning and execution across brand, retail, and internal channels.
- Supported commercial objectives through targeted marketing activity designed to drive footfall and sales.
Brand Manager
Applegreen
Dublin , Ireland
2021.11 - 2024.01
- Led brand planning and execution across multiple campaigns and initiatives within a complex retail environment.
- Managed end‑to‑end campaign delivery, from insight and briefing through to execution and post‑campaign review.
- Worked closely with internal stakeholders and external agencies to deliver consistent, high‑quality brand output.
- Contributed to brand refresh initiatives and large‑scale launches across the estate.
Brand Manager
LloydsPharmacy Ireland
Dublin, Ireland
2021.02 - 2021.11
- Led brand and campaign activity within a regulated, customer‑centric healthcare retail environment.
- Managed multiple concurrent launches, ensuring alignment with brand guidelines and commercial objectives.
- Collaborated with cross‑functional teams including retail, operations, and suppliers to deliver integrated campaigns.
Assistant Brand Manager
LloydsPharmacy Ireland
Dublin , Ireland
2020.01 - 2021.02
- Supported brand strategy execution, campaign planning, and performance reporting.
- Played a key role in product and promotional launches across the pharmacy network.
Marketing Executive
LloydsPharmacy
Dublin , Ireland
2018.01 - 2020.01
- Executed marketing campaigns across in‑store, digital, and promotional channels.
- Coordinated with agencies and internal teams to ensure timely and effective delivery.
Marketing Assistant
Eason & Son Ltd
Dublin , Ireland
2015.06 - 2018.01
- Supported marketing and promotional activity across retail locations and online channels.
- Assisted with campaign coordination, launches, and performance tracking.
Education
Master’s Degree in Marketing - Marketing
National College of Ireland
Dublin, Ireland 2013.09 - 2014.08
Bachelor of Business Studies (BBS) - Marketing
Dublin City University
Dublin, Ireland 2009.09 - 2013.05
Skills
- Marketing Strategy & Planning
- Brand Management & Development
- Integrated Campaign Delivery
- Team Leadership & Development
- Budget Management
- Retail & Multi‑Site Marketing
- Stakeholder & Senior Leadership Engagement
- Product & Campaign Launches
- Customer Insight & Research
- Corporate Brand Management
- Crisis Management
Affiliations
- Sport, reading, travelling when possible.
References
References available upon request.
Timeline
Head of Marketing
Applegreen
2025.03 - Current
Senior Marketing Manager
Applegreen
2024.01 - 2025.03
Brand Manager
Applegreen
2021.11 - 2024.01
Brand Manager
LloydsPharmacy Ireland
2021.02 - 2021.11
Assistant Brand Manager
LloydsPharmacy Ireland
2020.01 - 2021.02
Marketing Executive
LloydsPharmacy
2018.01 - 2020.01
Marketing Assistant
Eason & Son Ltd
2015.06 - 2018.01
Master’s Degree in Marketing - Marketing
National College of Ireland
2013.09 - 2014.08
Bachelor of Business Studies (BBS) - Marketing
Dublin City University
2009.09 - 2013.05