Conor Banahan
Cabinteely,Dublin
Summary
Accomplished professional with expertise in stakeholder management, people management skills, and strategy formulation. Demonstrates a strong ability to drive innovation and inventiveness while maintaining communication efficiency. Known for being outcome-oriented, consistently delivering results that align with organisational goals.
Overview
8
8
years of professional experience
Work History
Pre-Match Football Trading Manager
Flutter Entertainment,
, Dublin
12.2022 - Current
- Lead and mentor a high-performing team of eight traders, fostering a collaborative environment that delivers a comprehensive soccer product across Flutter and B2B brands, including industry-leading Core and Player Markets, Specials, and bespoke brand offerings.
- Oversee in-house player prop pricing for all major leagues and international tournaments, optimizing strategies to maximize revenue growth, ensure competitive pricing and market differentiation.
- Develop and implement high-impact trading strategies, balancing profitability and risk, while leveraging market trends, team trends, and data insights.
- Engage with senior stakeholders to align trading strategies with wider business objectives, ensuring seamless cross-department collaboration and communication.
- Present detailed performance reports and actionable insights to senior management and key stakeholders, driving data-informed decision-making at the highest level.
- Contributed to major innovative industry projects, including Paddy Power’s Super Sub and Betfair’s 90th Minute Pay-out, further establishing Flutter’s market leadership.
UKI Senior Digital Manager
Flutter Entertainment
, Dublin
05.2019 - 07.2022
- Delivered acquisition targets for Paddy Power and Betfair brands, developing strategies to optimize partner exposure and coverage.
- Collaborated with the partnership team to create ROI-maximizing reward structures for promotional activities, ensuring long-term partner relationships to mitigate competitive threats.
- Analysed the competitive landscape to identify marketing opportunities, securing long-term deals with key partners.
- Implemented and reported on KPIs to track success, developing testing cycles for customer acquisition and retention strategies.
- Worked closely with major industry affiliates to drive commercial growth.
Sales and Marketing Director
DBS Rugby Tours
, Dublin
10.2016 - 05.2019
- Driving brand strategy and market penetration for DBS Rugby in the Irish, UK, and US markets.
- Developed new customer relationships for increased market share.
- Boosted business partnerships with successful networking strategies.
- Led a team of four executives, delivering €350k turnover in year one, with a 70% increase in year two.
- Introduced CRM systems to streamline client engagement and data tracking, boosting operational efficiency.
- Launched targeted PPC/SEO and social media campaigns, disrupting a competitive marketplace and building strong brand presence.
Education
Bachelor of Arts - Business Entrepreneurship and Management
Institute of Art, technology and Design (Business
Dublin, LeinsterSkills
- Stakeholder management
- People management skills
- Strategy formulation
- Innovation and inventiveness
- Communication efficiency
- Outcome-Oriented
sections.external_links.name
Timeline
Pre-Match Football Trading Manager
Flutter Entertainment,
12.2022 - Current
UKI Senior Digital Manager
Flutter Entertainment
05.2019 - 07.2022
Sales and Marketing Director
DBS Rugby Tours
10.2016 - 05.2019
Bachelor of Arts - Business Entrepreneurship and Management
Institute of Art, technology and Design (Business
Similar Profiles
Eric Samson AyyinkiEric Samson Ayyinki
Customer Support Advisor at Flutter EntertainmentCustomer Support Advisor at Flutter Entertainment
Daniel DalyDaniel Daly
Senior Retail Betting Assistant at Flutter EntertainmentSenior Retail Betting Assistant at Flutter Entertainment
Aidan McCarthyAidan McCarthy
Specialist Trader at Flutter Entertainment PlcSpecialist Trader at Flutter Entertainment Plc