Colm Daly
Killarney,Ireland
Summary
Accomplished professional with expertise in change management and strategic visioning, driving business transformation through effective decision-making and profit margin optimisation. Demonstrates strong commercial acumen and strategic leadership, leveraging influential communication to enhance CRM management and implement successful commercial strategies. Proficient in budget development, financial forecasting, and performance metrics to accelerate growth. Committed to onboarding and coaching teams towards achieving organisational goals.
Overview
33
33
years of professional experience
7
7
years of post-secondary education
Work history
Commercial sales manager
Alternative Energy Ireland
07.2023 - 09.2025
- Managing a team of 7 including sales and technical roles
- Responsible for budget setting and P&L ownership
- Year 1 sales increase by 113% year 2 by 251%
- Full Process development to get company to scalable level
- Developed a strategic 3 year plan.
- Full KPI development and management including information sharing to break down silos
- Responsible for hiring, onboarding and training
- Developed Solar as a service with 3rd party provider
- Developed solar across several partner channels with an increase of 47% in sales
- Drive sales for the team through my contact list
- Key account management for Musgraves, Grafton group
- Liaison point between technical, installation and accounts teams.
Sales manager Ireland
Qcells
06.2022 - 07.2023
- Sales of solar panel range wholesale and direct
- Sales of inverters
- Sales of mounting kit
- 4 fold increase in panel sales, 4 fold increase inverter sales in 11 months
- Liaising and relationship management with wholesalers, installers and key partners.
- Pipeline of sales for 2023 increased by 100%
- Technical backup for installers
- ESS EN certification experience
- Market intelligence on competitor activity and Irish markets
- Marketing activity in Ireland
- Facilitation of in house design tool for installers
Sales manager
Flogas Ireland
04.2014 - 05.2022
- Sales manager for 26 counties in Ireland
- Coaching and development of sales team
- Responsible for sales exceeding €60m PA
- Leading a team of 7 sales reps and 2 engineers
- Team member hiring and induction
- Problem solving with the team
- Management of large scale energy saving projects
- Liaising with consulting engineers and specifiers
- Project management of large oil to gas installations
- Key account management and relationship building with large multi nationals
- Responsibility for developing a 3 year growth strategy
- Responsibility for budget development and KPI
- Relationship development with equipment suppliers and energy suppliers
- Development and delivery of sales training package
- Chair of interdepartmental communication committee
- Developed new markets
- Exceeded budgeted returns for past 5 years
- Roll out of Bio LPG to commercial customers
Group customer service manager
Calor Gas- Northern Ireland
02.2012 - 04.2014
- Leading a 2 year project to transform Calor Ireland customer service centres
- Development and integration of new customer focused strategy
- Development of training/coaching process and standards
- Delivery of full performance management package
- Responsible for recruitment and training of 26 team members including 2 managers
- Responsible for developing the Hunter / Farmer relationship between customer relations and the sales teams.
- Introduction of call centre management suite
- Full process review and optimisation of same
- Introduction of new contact system software in conjunction with CRM system
- Introduction and management of CX KPI and SLA
Regional Sales Manager
Calor Gas Republic of Ireland
06.2008 - 02.2012
- Regional sales manager with responsibility for sales development and key account management across commercial and residential sectors.
- Growing relationships and further opportunities with large customers
- Member of strategy team to developing new approaches
- Day to day coaching and training of sales team. Team of the year 4 years running and individual sales rep of the year by 3 different team members 4 years running
- Key responsibilities include customer creation numbers, volume growth and margin management.
- Develop and deliver on business opportunities involving the installation of LPG burning appliances and equipment
- Managing a team of 6 sales representatives and 1 business development engineer I have a consistent record of achieving and exceeding targets.
- Responsible for annual sales of €40+ million.
- Responsible for developing sales opportunities and strategies that were rolled out across 17 countries by SHV Energy.
Sales Representative
Calor Gas-Republic of Ireland
08.2005 - 06.2008
- Responsibility for new account creation, technical advice and account management to a variety of different clients.
- Identified and implemented best practice sales skills.
- Problem solving
- Main interaction with architects, engineers, installers and end users.
- Develop the metered estate potential in my area through direct contact with developers, installers and through technical staff. Became the fastest growing segment in the business.
- Regional sales representative of the year 2006
- National sales representative of the year 2007
Sales representative
Sales representative -Kerry Group
05.2001 - 08.2005
- Responsible for the sales of various dairy products to multiples and independent traders.
- Regional highest target achiever 2003-2005 inclusive.
- Increased sales by 71% in 3 years.
- Brought Kerry branded products from number 3 brand to number 1 brand in a 3 year period.
Various catering positions
04.1998 - 04.2001
Various catering positions
08.1992 - 05.1998
Education
City and Guilds level 1+2 - Catering and Hospitality
Croydon College
09.1992 - 06.1994
Leaving Certificate - 7 honors
St. Patrick's Comprehensive School
08.1985 - 06.1990
Skills
- Change management expertise
- Strategic visioning
- Decision-making proficiency
- Profit margin optimization
- Business transformation
- Performance metrics
- Influential communication
- CRM management
- Strategic leadership
- Commercial strategies
- Commercial acumen
- Onboarding and coaching
- Budget development
- Financial forecasting
- Growth acceleration
Custom
- 2024, Microsoft XL training refresher
- 2023, Coaching and mentoring certificate - LOITB
- 2019, DIT /IBEC certificate in managing people - DIT /IBEC
- 2017, Microsoft XL training
- 2014, Certificate in project management - Harvest Resources
- 2013, Ignite management training /coaching course - Harvest Resources
- 2012, Management Development course- SHV Netherlands
- 2011, Team development certificate - Irish Management Institute
- 2010, C program talent development - SHV Netherlands
- 2009, Certificate in Business accountancy- Irish times business school
- 2008, Certificate in Leadership and management- Irish Management Institute
- 2007, Certificate in Sales and account management - Irish Management Institute
- 2007, Certificate in Negotiation Skills- Irish Management Institute
Personal Information
- Hobbies: Motorcycling, Fishing, Rugby, Gardening
- Date of birth: 11/30/72
Affiliations
- Motorcycling
- Fishing
- Rugby
Timeline
Commercial sales manager
Alternative Energy Ireland
07.2023 - 09.2025
Sales manager Ireland
Qcells
06.2022 - 07.2023
Sales manager
Flogas Ireland
04.2014 - 05.2022
Group customer service manager
Calor Gas- Northern Ireland
02.2012 - 04.2014
Regional Sales Manager
Calor Gas Republic of Ireland
06.2008 - 02.2012
Sales Representative
Calor Gas-Republic of Ireland
08.2005 - 06.2008
Sales representative
Sales representative -Kerry Group
05.2001 - 08.2005
Various catering positions
04.1998 - 04.2001
City and Guilds level 1+2 - Catering and Hospitality
Croydon College
09.1992 - 06.1994
Various catering positions
08.1992 - 05.1998
Leaving Certificate - 7 honors
St. Patrick's Comprehensive School
08.1985 - 06.1990