Colin Burke

Arrotek specialises in the design and manufacturing of medical devices. My key responsibilities are as follows:

• Head of sales for Europe, North America and Costa Rica - 3 plants in each location
• 12 direct reports including 2 Team Leads - hiring, onboarding and development
• Full P+L responsibility globally, on track to achieve €34m in 2025, grown from €28m in 2024
• Developing both the outbound and inbound growth channels for improved sales leads and prospect awareness
• Creating GTM strategies with marketing including new service offerings and the opening of a new manufacturing plant in Costa Rica
• Liaise with senior management globally on strategic direction and change initiatives
• Budgeting, forecasting, target setting and commission planning
• Working cross-functionally and cross-culturally with various departments and stakeholders including customer service, operations, finance, marketing and HR
• Fostering a culture of proactivity, fun and best practice

Salesforce is one of the worlds leading software companies with number 1 solutions in CRM, Service and Marketing. My responsibilities here are as follows:

• Hunting and winning new business within the UK retail mid-market for Salesforce Marketing Cloud
• Research, account planning, prospecting, qualification, demo'ing, presentations and closing high value deals with net new customers
• Managing existing accounts post-sale, building great relationships, identifying upsell opportunities and increasing spend on contract renewals
• Developing quality pipeline of solid opportunities and forecasting accurately to senior management
• Collaborating with Salesforce's marketing and product departments to support my sales strategy such as webinars, adoption campfires and thought leadership events
• Travelling to customer meetings across the UK, and pitching both in person and virtually with a credible and trustworthy manner
• Link between our clients and Salesforce's product, marketing and customer service departments for best in class customer experience
• Met and exceeded financial targets as a high performing Senior Sales Professional

LiveTiles is a market leading software company that specializes in digital transformation - specifically building intelligent intranets that expand upon Microsofts technology of SharePoint and Teams.

My responsibilities were as follows:

• Headed up new business sales for the UKI market – winning mid-market and enterprise customers through value-based, consultative selling
• Recruited, coached and developed a team of 8 Business Development Managers into high performing Hunters
• Liaised daily with our technical pre-sales team on existing sales opportunities
• Ensured strong pipeline development and accurate sales forecasting
• Demonstrated our Saas product to key stakeholders and C-suite individuals through impactful product demos and presentations
• Created a sales strategy for outbound business development including market mapping and creative outreach to create awareness and interest resulting in lead generation and new sales opportunities
• Customers won include Ladbrokes, HM Treasury, Marie Curie, Hogan Lovells and Creditsafe

TotalJobs is an online job board and part of the Stepstone Group. I was promoted 3 times during my time there, from BDM to Team Lead, to Sales Manager of CityJobs to my final role as Sales Development Manager of TotalJobs. My responsibilities were as follows:

• Managed the strategic new business team for Totaljobs and Jobsite job boards
• Selling digital recruitment solutions into new enterprise and midmarket companies in the UK & Ireland
• Pipeline development, forecasting, negotiating and closing of new commercial partnerships
• People management including 3 Team Leads- recruitment, retention and development of 12 Senior Business Development Hunters (focused on new business sales) and 6 Business Development Representatives (focused on lead generation)
• Created a culture of learning, high performance, best practice and achieving targets
• Worked cross functionally with other departments such as sales operations, finance and marketing on Go-To-Market Strategies
• Harvested a data-driven sales environment re data enrichment, lead sourcing and market/competitor analysis
• Created account growth strategies for key accounts to understand needs, pain points and upsell opportunities
• Provided financial projections to C-Suite, weekly revenue updates and YOY performance comparisons