Claire Dooley
San Francisco
Summary
Results-driven paid media and digital marketing professional with 4+ years of experience developing, executing, and optimizing B2B and B2C marketing campaigns across paid social, digital, OOH, print, and event channels. Experienced managing campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube while leveraging Google Analytics, audience segmentation, A/B testing, campaign reporting, and performance analytics to drive measurable business outcomes. Proven ability to manage multiple campaigns simultaneously, optimize media performance, collaborate cross-functionally, and translate data into actionable insights that improve engagement, conversion, and ROI.
Overview
4
4
years of professional experience
Work History
Communications and Event Coordinator
Irish Immigration Pastoral Center
03.2025 - 04.2026
- Executed 10 integrated B2C marketing campaigns, achieving KPIs and measurable engagement outcomes.
- Managed five cross-channel campaigns, optimizing performance across digital, print, and event marketing.
- Developed media plans, budget forecasts, and pacing trackers to maximize campaign performance.
- Owned end-to-end campaign execution, coordinating creative assets, vendors, and stakeholder communications.
- Built performance dashboards tracking budgets, KPIs, engagement, and campaign optimization opportunities.
- Partnered with cross-functional stakeholders to align campaign strategy, execution, and reporting.
- Executed A/B testing that increased engagement by 10% and informed audience optimization strategies.
- Delivered actionable performance insights using Google Analytics and campaign reporting dashboards.
- Produced campaign forecasts supporting media planning, budget allocation, and strategic decision-making.
Marketing Specialist
JCDecaux
01.2024 - 12.2024
- Executed B2B media campaigns, ensuring accurate delivery and alignment with client marketing objectives.
- Managed campaign budgets and media pacing to maximize ROI and delivery performance.
- Monitored campaign KPIs and optimized media performance to improve ROI and client outcomes.
- Built reporting dashboards translating campaign analytics into actionable optimization recommendations.
- Managed media schedules, budgets, and forecasting across multiple concurrent campaigns.
- Owned campaign execution, coordinating creative assets, vendors, and campaign launches.
- Developed campaign forecasts supporting strategic media planning and budget allocation.
- Supported onboarding and execution of OOH and print campaigns, ensuring smooth launches and client satisfaction
- Monitored campaign performance and optimized delivery to improve engagement and campaign ROI
Marketing Specialist
Generation Y
06.2022 - 12.2023
- Managed B2C paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube.
- Built performance dashboards tracking CTR, conversions, engagement, and ROI across paid campaigns.
- Analyzed audience segmentation and campaign analytics to improve targeting, conversions, and campaign efficiency.
- Executed A/B testing that increased CTR by 7% and improved paid media performance.
- Owned end-to-end paid campaign execution from creative development through optimization and reporting.
Education
Master of Science - Digital Marketing
UCD Smurfit Business School
Ireland12-2023
Skills
- Paid Media Strategy
- Paid Social Advertising
- Google Ads
- Meta Ads Manager
- TikTok Ads
- LinkedIn Ads
- YouTube Ads
- Google Analytics (GA4)
- Campaign Management & Optimization
- Performance Marketing
- Audience Segmentation
- A/B Testing
- Campaign Analytics & Reporting
- Budget Management & Forecasting
- KPI & ROI Measurement
Timeline
Communications and Event Coordinator
Irish Immigration Pastoral Center
03.2025 - 04.2026
Marketing Specialist
JCDecaux
01.2024 - 12.2024
Marketing Specialist
Generation Y
06.2022 - 12.2023
Master of Science - Digital Marketing
UCD Smurfit Business School