Ciara Mc Menamin

• Stakeholder Management: Send monthly and quarterly financial sales reports to customers, investigate order and pricing queries, and onboard new customers onto the internal database.
• Monthly Sales Pack creation: a 30-page report used during a monthly, company-wide meeting. Track performance and generate reports on sales volume by country, sales rep, SKU, brand, and channel. Comparison reports on sales versus the previous year, budget, last three months, YTD, etc. This provides insights to support decision-making and forecasting.
• Conduct case studies as requested: provide insights on a particular product, country, channel, brand, etc.
• NPD: Take the lead on new product implementation for three of our own brand ranges, bringing a total of fourteen new products to shelves, from concept to market. Ranges: Juice Press Smoothies 180 ml, Kulana Juicy 200 ml (school compliant), Kulana Zest 330 ml. See the back of the CV for visuals.
• Assist with the re-brand of four well-known Irish juice brands: Kulana, Jaffa Gold, Jaffa Gold Splash & Juice Press. Ensure elevation of existing products without losing their original qualities.
• Tradeshows: Attend tradeshows to display and showcase products. The most important function is the upkeep of the current relationship with customers and to liaise with potential new customers for our own brand and private label opportunities. PLMA (Private Label) Show: Amsterdam, Unitas Tradeshow: Liverpool, Food and Drink Show: Birmingham.
• Marketing material creation: Brochure-style graphics, and information displays sent to customers. This includes product range CGI's, pricing, pallet quantities, format, ingredients, etc. Tradeshow banner and pull-up creation: design displays of our and our customers' (private label) products for background displays at tradeshows.
• Assist with order processing, pricing information, promotional materials, and customer queries to ensure smooth day-to-day operations.
• Oversee and upload pricing of all SKUs to internal systems.
• Assist with new line forms for new product intake from our customers.

Cashback rewards advertising platform within banking apps such as Lloyds Bank, Bank of Scotland, MBNA, Monzo, Santander etc.

• Budget management - Monitor campaign budget consumption on contracts between £25,000-£1,000,000. Make recommendations on how to increase consumption. Illustrate data through presentation deck creation to inform stakeholders.
• Make suggestions on how to improve their internal KPIs, ROI and conversion rate using this data.
• Partnerships - Acted as the main point of contact between my team & our largest banking partner, Lloyds Bank. Directly dealt with all campaign queries. Worked with them daily to get campaign approval within their app, prioritising larger budget clients.
• Forecast generation - Customer targeting based on the clients chosen competitors, budget, fee & cashback levels, seasonality, etc.
• Projection generation - Recommend optimisation opportunities and update live campaigns to consume budget as needed.
• Tool implementation - I spearheaded the establishment of a major campaign tool for Lloyds Bank & Monzo, conducting multiple tests & demonstrations, guide creation, implementing new SLA's affecting the wider business & troubleshooting.
• Assisted in developing long-term goals that align with corporate strategy.

• Flawless end-to-end advertising campaign build process, adhering to strict deadlines, IO creation and QA to provide the best user experience for customers. Publishing up to 30 campaigns a week.
• CRM - Utilise Salesforce for customer support queries, cross-team collaboration, accessing client data & budget reports.
• Copywriting - Leading copy creation for in-app banking advertisement offers. Keen eye for small details, creating a factually correct copy which adheres to banking-consumer regulations & promotes the clients brand.
• Company-wide email comms - Internal quarterly report creation, highlighting teams success, challenges & key stats.
• Streamlining - Overseeing transitions from old software and processes of long-accepted manual tasks into efficient systems.
• Collaboration with other departments to ensure successful implementation of campaigns.

• Website management - Monitor UX and website functionality, ensuring landing pages, product descriptions, links and images serve intended purpose. Utilise Shopify to ensure a seamless customer purchase journey.
• Monitored web analytics data to identify areas for improvement in website design and usability.
• Analyzed customer buying patterns, identified trends and recommended changes in product offerings and pricing structure.
• Digital Marketing - Creating shareable social media content via Facebook and Instagram. Ensuring all posts are on-brand to drive engagement.
• Develop targeted marketing emails to drive conversion & track customer engagement.
• D2C company - managing all customer queries through online chat platforms, email & telephone.
• Coordinated with vendors to place orders & ensure timely delivery of products.

Support daily store operations by providing friendly customer service, handling sales transactions, restocking shelves, and maintaining a clean, organized shopping environment. Assist customers with inquiries and purchases, promote products, and work as part of a team to ensure the store runs smoothly and efficiently.

Summer Programme: Supported content creation for Irish National Heritage Week, including informational guides, event listings, and social media promotional posts. Assisted with special projects assigned by management, provided administrative support to the team, and performed general clerical duties such as mailing, scanning, photocopying, and faxing. Managed daily incoming mail and responded to inquiries from both internal and external stakeholders.