Ciara Hurson
Glenageary
Summary
Given my expertise in Brand and Marketing Strategy, along with running my own business, I have a variety of skills that can be applied to various roles. Maintaining strong customer and client relationships has unified my work experience and skill set to date.
I am results-driven with a focus on project management, creative thinking and brand development. With exceptional interpersonal communication and client relations skills, fostering strong partnerships and driving business growth.
I can adapt quickly to new roles and learning new skills on the job.
Overview
24
24
years of professional experience
6
6
years of post-secondary education
Work history
Head of Brand Marketing
Consultant: 2468 Group
Dublin/Meath
2024.01 - 2025.04
- Worked with the management team to create a new brand strategy for launch in the UK & Irish markets.
- Conducted comprehensive market research to gain a deeper understanding of consumer behaviour.
- Identified new market opportunities via competitive analysis.
- Streamlined internal processes to deliver projects more efficiently.
- Aligned marketing strategies with sales objectives for holistic business growth
Co Founder and Marketing Specialist
C2 Squared Marketing
Dublin
2020.01 - 2023.12
- Co-founded C Squared Marketing, a B2B marketing company, working with medium-sized businesses that needed additional or specialised marketing support.
- Working with a range of people across a variety of areas, including: Business Owners, MDs, Board Members, Suppliers and Staff members of the business.
- Experience in: Business Development, managing a sales pipeline, consumer research for our target audience, basic bookkeeping, managing suppliers and client relationships.
Freelance Marketing Consultant
Self Employed
2001.01 - 2019.11
- Worked as an Account Director for 20 years in the leading Advertising Agencies in Dublin.
- Responsibility for the smooth running and management of key client accounts, including: Bank of Ireland, Guinness, Renault, Penny's, An Post, to name a few.
- Presenting budgets to management/board level on an ongoing basis.
- Liaison between media agencies, broadcast department and production companies.
- New business pitches.
Education
Professional Diploma in Digital Marketing -
Digital Marketing Institute
Ireland 2010.08 - 2010.09
Completed a “Start your own Business Course” -
DLR Enterprise Board
2007.03 - 2007.04
IATA Travel & Tourism Diploma -
Stillorgan Senior College
1994.09 - 1995.06
Leaving Certificate -
Loreto Abbey Dalkey
1988.09 - 1993.06
Skills
- Interpersonal communication
- Client relations
- Resourcefulness
- Project management
- Problem solving
- Market research
Timeline
Head of Brand Marketing
Consultant: 2468 Group
2024.01 - 2025.04
Co Founder and Marketing Specialist
C2 Squared Marketing
2020.01 - 2023.12
Professional Diploma in Digital Marketing -
Digital Marketing Institute
2010.08 - 2010.09
Completed a “Start your own Business Course” -
DLR Enterprise Board
2007.03 - 2007.04
Freelance Marketing Consultant
Self Employed
2001.01 - 2019.11
IATA Travel & Tourism Diploma -
Stillorgan Senior College
1994.09 - 1995.06
Leaving Certificate -
Loreto Abbey Dalkey
1988.09 - 1993.06