CHRIS CASSON-SMITH
Cork,Ireland
Summary
Senior Sales Leader turned Executive Coach.
With 25+ years’ experience winning and leading multimillion-dollar technology deals in Life Sciences and other industries across Europe, I now coach top executives and sales teams to achieve extraordinary results. I bring proven leadership in high-value sales together with ICF-accredited coaching to inspire creativity, resilience and purpose in people and organisations.
I'm also an aspiring kid's Martial Arts teacher.
Overview
32
32
years of professional experience
Work history
Managing Director
CAZEN Consulting
, Ireland
2025.01 - 2025.09
- Coaching executives and mentoring experienced sales professionals.
- Deep coaching of senior leaders to empower their leadership insight, strategy and resilience.
- Enneagram workshops to facilitate deeper understanding of behaviour and personality
- Completed ILS Master Coach (ICF accredited course) certification.
Senior Sales Director Europe
Oracle Health Sciences
Paris, France
2017.01 - 2024.01
- Led a team of Account Directors to enhance client relationships and drive strategic sales initiatives
- Developed innovative solutions that positioned the team as one of the highest-performing in the company, beating targets by more than 250% in some years
- Provided mentorship to senior sales professionals, fostering a culture of growth and resilience.
Sales Director, Key Accounts
Oracle Health Sciences
2013.01 - 2017.01
- Led and drove multimillion-dollar partnerships with 3 major European pharma companies.
- Negotiated and closed (with team) multiple $20M+ and $50+ deals.
- Acted as coach and mentor to senior sales professionals.
Key Account Director
Oracle UK Life Sciences
2011.01 - 2013.01
- Led team to create successful strategy for Oracle’s largest UK Life Sciences organisation.
- Closed $26M deal and drove customer transformation at senior levels.
- Partnered with diverse internal and partner teams.
Senior Account Director
Oracle
2007.01 - 2011.01
- Closed first significant Retail deal in UK
- Won million-dollar deals in Aerospace & Defence, Retail, CP and Life Science.
- Outperformed Salesforce in CRM On Demand space.
- Achieved quota while building new client relationships.
Sales Director SEE Companies
SEE Companies
London, United Kingdom
2006.03 - 2006.12
- Drove Sales Strategy for Social, Environmental and Ethical Company
- Advised on the investment strategy and business plan for SEE.
- Met with government ministers, partners and customers to promote and sell the company offering
- Implemented a CRM sales system (ACT)
Global Account Manager, Project Lead
SAP
1998.01 - 2004.01
- Signed multiple multimillion-pound retail/CPG deals.
- Managed SAP Retail implementations with leading Client in France and Italy.
- Built trusted board-level relationships with clients.
Media Sales, Business English trainer
Worms University
Worms, Germany
1994.02 - 1997.03
- Drove Media Sales strategies to boost sales figures: made up to 60 calls a day.
- Taught Business English at Worms University
- Actor in London, appearing in small film, stage and tv productions
Education
ILS Master Coach - Executive Coach, Enneagram Coach, Business Coach, Life Coach
Inner Life Skills, ICF Accredited
Online 2025.01 -
Foundation Diploma - Analytical Psychotherapy
CCPE London
Maida Vale, London 2011.08 - 2014.06
Postgraduate Diploma & BSc (Hons) - Ayurvedic Medicine
Middlesex University
Enfield 2003.09 - 2006.06
Diploma - Alternative Health
Central School of Reflexology
London 1995.08 - 1996.07
BA (Hons) - Politics & Philosophy
University of York
York 1990.10 - 1993.06
Skills
- Leadership coaching
- Innovative Sales Strategy
- Transformational, Humanocratic change
- Communication
- Enneagram Coaching
- Negotiation
- Team performance enhancement
- Strategic planning
- Stakeholder engagement
ADDITIONAL
Languages: English (native), French (fluent), German (fluent)
Accomplishments
Invited to Oracle's Annual 'Club' Event for Sales Overachievement 4 times in last 12 years.
Consistently recognised by Oracle Executive Management for transformative, creative TEAM selling
Hobbies and Interests
Martial arts (Krav Maga, Kung Fu), piano, running, tennis, film
Timeline
ILS Master Coach - Executive Coach, Enneagram Coach, Business Coach, Life Coach
Inner Life Skills, ICF Accredited
2025.01 -
Managing Director
CAZEN Consulting
2025.01 - 2025.09
Senior Sales Director Europe
Oracle Health Sciences
2017.01 - 2024.01
Sales Director, Key Accounts
Oracle Health Sciences
2013.01 - 2017.01
Foundation Diploma - Analytical Psychotherapy
CCPE London
2011.08 - 2014.06
Key Account Director
Oracle UK Life Sciences
2011.01 - 2013.01
Senior Account Director
Oracle
2007.01 - 2011.01
Sales Director SEE Companies
SEE Companies
2006.03 - 2006.12
Postgraduate Diploma & BSc (Hons) - Ayurvedic Medicine
Middlesex University
2003.09 - 2006.06
Global Account Manager, Project Lead
SAP
1998.01 - 2004.01
Diploma - Alternative Health
Central School of Reflexology
1995.08 - 1996.07
Media Sales, Business English trainer
Worms University
1994.02 - 1997.03
BA (Hons) - Politics & Philosophy
University of York
1990.10 - 1993.06