Summary
Overview
Work history
Education
Skills
ADDITIONAL
Accomplishments
Hobbies and Interests
Timeline
Generic
CHRIS CASSON-SMITH

CHRIS CASSON-SMITH

Cork,Ireland

Summary

Senior Sales Leader turned Executive Coach.


With 25+ years’ experience winning and leading multimillion-dollar technology deals in Life Sciences and other industries across Europe, I now coach top executives and sales teams to achieve extraordinary results. I bring proven leadership in high-value sales together with ICF-accredited coaching to inspire creativity, resilience and purpose in people and organisations.


I'm also an aspiring kid's Martial Arts teacher.

Overview

32
32
years of professional experience

Work history

Managing Director

CAZEN Consulting
, Ireland
01.2025 - 09.2025
  • Coaching executives and mentoring experienced sales professionals.
  • Deep coaching of senior leaders to empower their leadership insight, strategy and resilience.
  • Enneagram workshops to facilitate deeper understanding of behaviour and personality
  • Completed ILS Master Coach (ICF accredited course) certification.

Senior Sales Director Europe

Oracle Health Sciences
Paris, France
01.2017 - 01.2024
  • Led a team of Account Directors to enhance client relationships and drive strategic sales initiatives
  • Developed innovative solutions that positioned the team as one of the highest-performing in the company, beating targets by more than 250% in some years
  • Provided mentorship to senior sales professionals, fostering a culture of growth and resilience.

Sales Director, Key Accounts

Oracle Health Sciences
01.2013 - 01.2017
  • Led and drove multimillion-dollar partnerships with 3 major European pharma companies.
  • Negotiated and closed (with team) multiple $20M+ and $50+ deals.
  • Acted as coach and mentor to senior sales professionals.

Key Account Director

Oracle UK Life Sciences
01.2011 - 01.2013
  • Led team to create successful strategy for Oracle’s largest UK Life Sciences organisation.
  • Closed $26M deal and drove customer transformation at senior levels.
  • Partnered with diverse internal and partner teams.

Senior Account Director

Oracle
01.2007 - 01.2011
  • Closed first significant Retail deal in UK
  • Won million-dollar deals in Aerospace & Defence, Retail, CP and Life Science.
  • Outperformed Salesforce in CRM On Demand space.
  • Achieved quota while building new client relationships.

Sales Director SEE Companies

SEE Companies
London, United Kingdom
03.2006 - 12.2006
  • Drove Sales Strategy for Social, Environmental and Ethical Company
  • Advised on the investment strategy and business plan for SEE.
  • Met with government ministers, partners and customers to promote and sell the company offering
  • Implemented a CRM sales system (ACT)

Global Account Manager, Project Lead

SAP
01.1998 - 01.2004
  • Signed multiple multimillion-pound retail/CPG deals.
  • Managed SAP Retail implementations with leading Client in France and Italy.
  • Built trusted board-level relationships with clients.

Media Sales, Business English trainer

Worms University
Worms, Germany
02.1994 - 03.1997
  • Drove Media Sales strategies to boost sales figures: made up to 60 calls a day.
  • Taught Business English at Worms University
  • Actor in London, appearing in small film, stage and tv productions

Education

ILS Master Coach - Executive Coach, Enneagram Coach, Business Coach, Life Coach

Inner Life Skills, ICF Accredited
Online
01.2025 -

Foundation Diploma - Analytical Psychotherapy

CCPE London
Maida Vale, London
08.2011 - 06.2014

Postgraduate Diploma & BSc (Hons) - Ayurvedic Medicine

Middlesex University
Enfield
09.2003 - 06.2006

Diploma - Alternative Health

Central School of Reflexology
London
08.1995 - 07.1996

BA (Hons) - Politics & Philosophy

University of York
York
10.1990 - 06.1993

Skills

  • Leadership coaching
  • Innovative Sales Strategy
  • Transformational, Humanocratic change
  • Communication
  • Enneagram Coaching
  • Negotiation
  • Team performance enhancement
  • Strategic planning
  • Stakeholder engagement

ADDITIONAL

Languages: English (native), French (fluent), German (fluent)

Accomplishments

    Invited to Oracle's Annual 'Club' Event for Sales Overachievement 4 times in last 12 years.

    Consistently recognised by Oracle Executive Management for transformative, creative TEAM selling

Hobbies and Interests

Martial arts (Krav Maga, Kung Fu), piano, running, tennis, film

Timeline

ILS Master Coach - Executive Coach, Enneagram Coach, Business Coach, Life Coach

Inner Life Skills, ICF Accredited
01.2025 -

Managing Director

CAZEN Consulting
01.2025 - 09.2025

Senior Sales Director Europe

Oracle Health Sciences
01.2017 - 01.2024

Sales Director, Key Accounts

Oracle Health Sciences
01.2013 - 01.2017

Foundation Diploma - Analytical Psychotherapy

CCPE London
08.2011 - 06.2014

Key Account Director

Oracle UK Life Sciences
01.2011 - 01.2013

Senior Account Director

Oracle
01.2007 - 01.2011

Sales Director SEE Companies

SEE Companies
03.2006 - 12.2006

Postgraduate Diploma & BSc (Hons) - Ayurvedic Medicine

Middlesex University
09.2003 - 06.2006

Global Account Manager, Project Lead

SAP
01.1998 - 01.2004

Diploma - Alternative Health

Central School of Reflexology
08.1995 - 07.1996

Media Sales, Business English trainer

Worms University
02.1994 - 03.1997

BA (Hons) - Politics & Philosophy

University of York
10.1990 - 06.1993

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CHRIS CASSON-SMITH