Chia Yi Hang
Dublin
Summary
Specialize in driving business growth to attain marketing objectives and increase online presence through tailored marketing strategies. My approach combines a strong understanding of Search Engine Marketing (SEM) and advertising to deliver impactful campaigns, analyze key performance metrics, and provide strategic insights and recommendations.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Assistant
Kakilang Ireland
Dublin
09.2020 - Current
- Manage social media account (@kakilang.ie), launched and scaled an Instagram account to over 5,000 followers through targeted content and engagement.
- Generated content for websites and social media accounts. Employed storytelling and creative skills to generate interactive content that increases engagement and drives brand awareness.
- Organized photo shoots related to product launches or special promotions when necessary.
- Collaborated with local businesses to increase brand visibility and resonate with the target audience.
- Keep track of and focus on the latest industry trends and consumer behavior to generate interaction.
- Coordinated logistics for external marketing events and catering.
- Developed and executed loyalty and gift card strategies, including designing the cafe's branded loyalty card, and launching promotional campaigns to increase customer retention and engagement.
Front Supervisor
Kakilang Ireland
Dublin
02.2020 - Current
- Supervise daily operations and ensure high standards of cleanliness, hygiene, and customer service.
- Manage stock levels and streamlined internal processes to maximise efficiency.
- Resolve customer complaints to maintain high satisfaction levels.
- Collaborated with local businesses to increase brand visibility and resonate with target audience.
- Employed storytelling and creative skills to generate interactive content that increase engagement and drive brand awareness.
- Keep track and focus on latest industry trends and consumer behaviour to generate interaction.
- Staff management includes recruitment and training.
Office Assistant
Hong Leong Assurance
Kedah
10.2020 - 08.2021
- Managed office files performed administrative tasks, and documented reports.
- Responded to client inquiries and conducted cold calls for promotional events.
- Processed payments and maintained accurate records of invoices and stock.
Office Assistant
Hong Leong Assurance
Kedah
11.2018 - 08.2019
- Managed office files performed administrative tasks, and documented reports.
- Responded to client inquiries and conducted cold calls for promotional events.
- Processed payments and maintained accurate records of invoices and stock.
Sales Representative
AC Security Door
Georgetown
07.2017 - 08.2017
- Achieved sales targets, including a record of 12 security doors sold in one day.
- Provided personalized customer service and resolved client issues promptly.
- Generated daily sales reports and managed inventory.
- Drove strategic social media campaigns for local restaurants, executed promotional events and conducted market research to identify emerging industry trends and growth opportunities.
- Crafted visually compelling marketing content tailored to client's marketing objectives.
Education
Master of Science - Marketing Practice
National College of Ireland
Dublin, Ireland11-2023
Bachelor of Science - Marketing Practice
National College of Ireland
Dublin, Ireland11-2020
Diploma - E-commerce & Marketing
Tar University College
Penang, Malaysia06-2018
Skills
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads & Social Media Advertising & Analytics
- Hashtag Research & Trend Analysis
- Branding & Merchandising
- Content creation and graphic design
- Photography and Editing
- Copywriting & Caption writing
- Strategic Planning and Campaign Management
- Influencer Marketing
- Customer Relationship Management (CRM)
- Email Marketing
- Web Design and User Experience (UX)
- HTML & CSS
Languages
Chinese (Mandarin)
First Language
English
Advanced (C1)
C1
Malay
Upper Intermediate (B2)
B2
Accomplishments
- Launched and scaled an Instagram account to 5,000 followers in six months through targeted content and engagement
- Successfully executed marketing events such as Bloom's Festival, Bray Beach BBQ Festival, and the company's catering, resulting in a 20% increase in brand inquiries.
- Launched seasonal menus, contributing a 15% revenue growth during summertime.
- Strategic collaborations with local businesses, such as Kakilang x ForeverWorldwide and Kakilang x SpaceJaru, to expand reach and boost community partnerships
Certification
- Google Ads Search Certification
- Google Ads Display Certification
Timeline
Office Assistant
Hong Leong Assurance
10.2020 - 08.2021
Marketing Assistant
Kakilang Ireland
09.2020 - Current
Front Supervisor
Kakilang Ireland
02.2020 - Current
Office Assistant
Hong Leong Assurance
11.2018 - 08.2019
Sales Representative
AC Security Door
07.2017 - 08.2017
Master of Science - Marketing Practice
National College of Ireland
Bachelor of Science - Marketing Practice
National College of Ireland
Diploma - E-commerce & Marketing
Tar University College
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