Chetansingh Chauhan
Ahmedabad
Summary
Experienced and results-driven Media Manager with a proven track record in developing and executing successful marketing strategies. Seeking a challenging role to contribute skills in strategic planning, team leadership, and creative problem-solving, ultimately driving business objectives.
Overview
8
8
years of professional experience
Work History
Field Executive
Au Small Finance Bank
10.2016 - 08.2017
- Maintained strong relationships with clients, addressing concerns and answering questions promptly.
- Streamlined documentation processes for efficient reporting and data storage.
Field Executive
KP Excellence
06.2018 - 12.2018
- Handled complex cases requiring extensive research or additional resources while adhering to project deadlines.
- Continuous improvement mindset focused on identifying ways to enhance efficiency without compromising quality of work or results.
- Developed customized verification strategies for each project, optimizing time management and resource allocation.
Multi Purpose Health Worker
Ahmedabad Municipal Corporation
07.2020 - 11.2021
- Assisted patients with daily activities, enhancing their quality of life.
- Improved patient care by monitoring vital signs and reporting changes to nursing staff.
- Supported healthcare team by preparing and maintaining patient records.
- Ensured patient comfort, administering prescribed medications and treatments.
Media Manager
Excellent Publicity
12.2022 - Current
- Led pan India Media Campaigns for High-Profile Brands: Managed offline advertising strategies for leading brands such as Dabur, Gandhar Oil, Saatvik Solar, IIFL Gold Loan, Kotak Bank, Swiggy, Flipkart, Aashi Rainwear, Kataria, Ujjivan Bank, and Unacademy across Transit media
- Strategic Media Planning & Buying: Developed and executed tailored media plans for diverse clients, ensuring maximum reach and effective targeting through TV, print, radio, and outdoor platforms
- Media Negotiation & Cost Optimization: Negotiated media buys with top-tier media houses, securing competitive pricing and added value, while managing budgets ranging from ₹50L to ₹5Cr
- Campaign Performance Tracking: Utilized tools like Nielsen, TAM Media Research, and Kantar to monitor campaign effectiveness, adjusting strategies based on audience insights and performance metrics
- Client Relationship Management: Built and maintained strong relationships with major clients, providing regular updates, post-campaign reports, and strategic recommendations for future media planning
- Cross-functional Collaboration: Collaborated closely with creative, account management, and production teams to ensure the seamless execution of campaigns, aligning messaging and creative assets with media placements
- Innovative Approaches: Introduced innovative media strategies for clients like Swiggy and Flipkart, boosting visibility and engagement through targeted out-of-home placements and innovative campaigns
- Supervised online and offline ad campaigns, reporting on results.
Education
B.VOC - HOTEL MANAGEMENT
TATA INSTITUTE OF SOCIAL SCIENCES
01.2019
High School Diploma -
All India Institute of Local Self Government
Ahmedabad07-2018
BACHELOR OF COMMERCE -
GUJARAT UNIVERSITY
01.2018
Skills
- Strategic Thinking
- Media Buying and Negotiation
- Budget Management
- Creative Collaboration
- Understanding of Media Channels
- Data Analysis and Reporting
- Project Management
- Problem-Solving
- Creativity
- Strong Communication
- Data Analysis Expertise
- Effective Negotiation Skills
- Return On Investment Analysis
- Budgeting
Languages
English
Gujarati
Hindi
Timeline
Media Manager
Excellent Publicity
12.2022 - Current
Multi Purpose Health Worker
Ahmedabad Municipal Corporation
07.2020 - 11.2021
Field Executive
KP Excellence
06.2018 - 12.2018
Field Executive
Au Small Finance Bank
10.2016 - 08.2017
B.VOC - HOTEL MANAGEMENT
TATA INSTITUTE OF SOCIAL SCIENCES
High School Diploma -
All India Institute of Local Self Government
BACHELOR OF COMMERCE -
GUJARAT UNIVERSITY
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