Celia Ichinoseki

With extensive experience in digital advertising, I specialize in helping businesses achieve sustainable growth through targeted PPC campaigns and comprehensive performance tracking. My services encompass:

• Campaign Management: End-to-end setup and optimization of Google and Microsoft Ads to ensure maximum ROI.
• Strategy & Consulting: Development of tailored SEM strategies, competitor analysis, market research, and identification of growth opportunities.
• Keyword & Bidding Optimization: Implementation of advanced keyword targeting, bid strategy management, and Quality Score enhancement.
• Ad Copy & Testing: Creation of high-converting ad copy, rigorous A/B testing, and localization for targeted audiences.
• Budget & ROI Management: Strategic allocation of advertising spend, reduction of cost-per-lead, and scalable growth solutions.
• Reporting & Insights: Clear KPIs, actionable insights, and stakeholder-friendly dashboards for transparent performance measurement.

I provide hands-on PPC management, handling all aspects of campaign execution, optimization, and reporting, ensuring a stress-free advertising experience for my clients.

Postgraduate Diploma (Level 9) Marketing Management Completed Level 9 postgraduate focused on strategic marketing and growth leadership.

Strengthened expertise beyond performance marketing into full-funnel strategy.

• Create and launch SEM campaigns and strategies.

• Conduct thorough keyword research, competitor analysis, and audience segmentation.

• Continuously review and adjust keyword lists based on performance, competition, and search trends and implement negative keyword management.

• Create and manage paid search campaigns on platforms such as Google Ads and Microsoft Ads.

• Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.

• Manage the allocation and optimization of advertising budgets to improve ROI.

• Implement effective bidding strategies to meet performance goals.

• Craft compelling ad copy and perform A/B testing.

• Continuously analyze ad performance and make data-driven improvements.

• Work to improve Quality Scores on Google Ads.

• Regularly generate reports on campaign performance, highlighting key metrics and insights. Use data to provide actionable recommendations for campaign enhancements.

• Campaigns localization

• Liaise with key stakeholders to define, develop and refine Paid Search (Google Ads & Microsoft Ads) strategies to achieve business objectives.
• Analyse ongoing results to identify campaign trends and key insights to hit and exceed KPIs.
• Manage budget to ensure campaigns are accurately paced and optimised.
• Pro-actively identify opportunities for growth and development.
• Oversee reporting of key performance metrics, generating accurate, reader-friendly, reports and pitching fresh innovative ideas.
• Own and manage Paid Search copy & asset processes.

• Create and launch SEM campaigns and strategies.
• Conduct thorough keyword research, competitor analysis, and audience segmentation.
• Continuously review and adjust keyword lists based on performance, competition, and search trends and implement negative keyword management.
• Create and manage paid search campaigns on platforms such as Google Ads and Microsoft Ads.
• Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.
• Manage the allocation and optimization of advertising budgets to improve ROI.
• Implement effective bidding strategies to meet performance goals.
• Craft compelling ad copy and perform A/B testing.
• Continuously analyze ad performance and make data-driven improvements.

• Leading the Search Marketing efforts in EMEA by developing, launching, and optimizing ROI-driven Google Ads paid search campaigns.
• Driving continuous optimization across all facets of campaigns by partnering with cross-functional teams to develop, localize and test new ad copy and content.
• Recommending and defining SEM campaign strategies, tactics, and test plans to achieve kpi’s.
• Providing support across online marketing tactics, including paid marketing.
• Colaborating with cross-departmental teams in supporting program launches, promotional activities, and assist the day-to-day needs of the clients multi-channel digital marketing efforts.
• Increasing leads and pipe.
• Delivering a broad range of insights/analysis across digital channels.
• Scaling localization

• Managing a portfolio of Google Ads accounts high-value advertising clients in order to optimize them with a focus on their KPI's to reach the full potential on Google Ads.
• Using PPC expertise to analyze clients accounts performance and identify ROI, up-sell and cross-sell opportunities for Google Account Managers.
• Delivering optimisation on the Google Search Network towards clients goals in the fields of Ads & Extensions, Bids & Budgets, Keywords & Targeting and Account structure.
• Analyzing Search accounts & identifying KPI-driven opportunities to optimize, up-sell and cross-sell.
• Devising and executing online strategies according to marketing goals.

• Maintained strict service levels with clients activities. Validated contractual information.
• Reviewed Agreements & Orders to ensure all legal requirements and documentation were completed.
• Completed analysis and investigation of queries related to registered solution.
• Followed defined escalation process in order to resolve complex queries.
• Arvato is known as one of the largest companies that use the most advanced levels of knowledge and technology to add value to the clients BPO solutions at every stage of business transformation with innovation and creativity.

• Daily management reports.
• Profit and loss management. Customer Service and sales strategy development.
• Interviewed and conducted training.
• Mentored and conducted appraisals.
• Liaised closely with store management, sales team and visual merchandisers on managing promotions, product launches and the introduction of new lines.
• Ensured the efficient management of stock items to clearly defined standards.
• Visual Merchandising, Work flow and delivery procedures.
• CWF is the European leader in top of the range and luxury children's fashion under licence.

• Merchandising duties ensuring promotion of image, products and service.
• Advised and provided excellent customer service.