Cathal Quigley
London
Summary
Analytics professional with 7 years of experience driving revenue growth for both established enterprises and high-growth start-ups. Passionate about data with a proven track record of increasing customer acquisition, engagement, and retention through customer-led insights. Skilled in experimentation, quantitative analysis, market research, and user-centred design.
Overview
7
7
years of professional experience
2
2
Certificates
5
5
years of post-secondary education
Work History
Data & Analytics Advisory Associate
EY Financial Services
05.2016 - 05.2017
- Operated in business analyst and project management roles for regulatory compliance projects within a major Irish bank
- Facilitated over 60 requirements gathering workshops as part of impact studies for the upcoming PSD2 and GDPR EU banking regulations
- Created process and data flow diagrams for 28 different business areas across 3 jurisdictions
- Translated business requirements into over 200 work packages and established workflows to ensure all elements of the project were successfully completed on time.
Insights Analyst
Flutter Entertainment Plc
06.2017 - 06.2018
- Analysed the performance of the 650 Paddy Power shops across the UK & Irish markets that generated £1 billion+ in gross revenue for the year
- Developed self-serve Tableau dashboards for stakeholders across the department, improving VIP relationship manager capabilities and increasing annual net revenue of the team by £325,000
- Performed deep-dive analysis of shop trading performance and recommended adjustments to opening hours, reducing annual operational costs by £250,000
- Led the analysis, reporting, and communication of retail marketing campaigns, boosting sign-ups to the Paddy Power omnichannel app by 15,000 within 30 days.
Product Analyst - Customer Journeys
Flutter Entertainment Plc
06.2016 - 06.2018
- Pioneered the use of event tracking and user interaction data in building seamless user journeys across Paddy Power and Betfair's suite of websites and mobile applications
- Created data-driven user flow diagrams and optimised the funnels of all core journeys across the Paddy Power mobile app, increasing daily organic traffic to its news website by 200%
- Developed comprehensive guidelines for creating promotional betting selections following multivariate testing, improving conversion rate on the product by 35% points
- Defined KPIs to monitor the performance of all pages, products, and features across Flutter websites and mobile apps, reducing redundant journeys by 40% and boosting mobile app load speed by 15%
Lead Product Analyst - Customer Journey
Flutter Entertainment Plc
06.2018 - 01.2021
- Led and mentored a team of 3 analysts conducting large-scale experimentation and exploratory analysis to gain an in-depth understanding of Flutter's customer base and identify opportunities to improve the user experience
- Designed and executed a range of A/B tests to improve the user journey with Flutter's Bet Builder product, leading to £1.5 million growth in expected annual net revenue
- Performed exploratory analysis to understand how customers interacted with Flutter's football experience, increasing betting on non-core products by 35,000 customers per week
- Built segmentation models used in customer retention initiatives, reducing churn rate by 33% points and increasing monthly recurring revenue by 15% amongst target groups.
Product Manager
Horse Racing Trading, Flutter Entertainment Plc
01.2021 - 10.2021
- Owned the product vision, strategy, and roadmap for the betting operator's global Horse Racing
- Trading vertical, driving product-led growth through experimentation and ideation
- Implemented a number of product improvements to boost educational content and simplify the user experience, increasing new horse racing customer acquisition by 14% per month
- Fostered a culture of continuous learning, consistently releasing MVPs to validate new ideas with one test delivering £200,000 in revenue uplift over a 4-week period by enabling brands to offer differential pricing on a subset of races
- Designed interactive workshops and introduced feedback loops to incorporate customer insights into the development process, increasing the adoption rate of new features by 8% points.
Business Development & Operations Manager
Clonmel Kidz Club
10.2021 - 01.2023
- Oversaw the expansion of my family's childcare business following changes to government regulations and increased funding for the sector
- Developed and executed a successful go-to-market strategy, growing the business from 65 to 320 pupils and increasing revenue by €1.1 million
- Established partnerships with local schools and sports clubs, improving lead generation by 85%
- Managed the end-to-end hiring process, scaling the workforce from 15 to 52 employees.
Education
Master of Science - Innovation
University College Cork
09.2015 - 12.2016
Bachelor of Science - Business Information Systems
University College Cork
09.2011 - 05.2015
Certification
Certified Scrum Master
Timeline
Certified Scrum Master
06-2023
Business Development & Operations Manager
Clonmel Kidz Club
10.2021 - 01.2023
Product Manager
Horse Racing Trading, Flutter Entertainment Plc
01.2021 - 10.2021
Lead Product Analyst - Customer Journey
Flutter Entertainment Plc
06.2018 - 01.2021
Insights Analyst
Flutter Entertainment Plc
06.2017 - 06.2018
Product Analyst - Customer Journeys
Flutter Entertainment Plc
06.2016 - 06.2018
Data & Analytics Advisory Associate
EY Financial Services
05.2016 - 05.2017
PRINCE2 Foundation
01-2016
Master of Science - Innovation
University College Cork
09.2015 - 12.2016
Bachelor of Science - Business Information Systems
University College Cork
09.2011 - 05.2015
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