Casella Emil
Marketing Manager
Summary
Proactive and achievement-oriented Marketing Manger bringing 6 years of marketing and leadership experience with special emphasis helping hospitality clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
Work History
BRAND MARKETING MANAGER
Watson's Pub, Shilton Hospitality
02.2020 - 08.2020
- Lead brand awareness campaigns with external stakeholders in the FMCG industry, timeline development, budgeting and oversee execution.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
MARKETING MANAGER
Hotkhana Digital Marketing Services
01.2019 - 01.2020
- SaaS model business development, increased client subscription by 30%
- Execute campaigns, publish ads and gain insights using Google, Ads and Hootsuite
- Deliver campaign reports, trends, insights and strategy to the multi-client business.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
ENTREPRENEUR / RESTAURANT OWNER
That Corner Shop
11.2017 - 12.2019
- Sourced initial funding to get business up and running while planning initial structure and making strategic first hires.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow
- Set company culture, facilitated communication and build cohesion between team members
- Identified operational weak points and implemented corrective actions to resolve service delays
RISK ANALYST
AMAZON
04.2017 - 11.2017
- Maintained smooth operations of online transactions through efficient risk analysis based on the modus operandi
- Ensure every transaction on the e-commerce platform is trustworthy, secure and safe critical thinking and problem- solving have been my strong skills
- Promoted enterprise-level risk management practices and helped instill strong culture focused on protective policies and procedures.
- Developed short-term goals and long-term strategic plans to improve risk control and mitigation.
PROCESS EXECUTIVE
INFOSYS
04.2017 - 11.2017
- British Telecom's offshore support to monitor an order journey
- Troubleshooting broadband faults and handling system- triggered exceptions with the given SLA
- Consulted via telephone to understand user problems, run through testing scripts and probe to locate the query root cause
- Maintained an above 90% of efficiency and effectiveness.
Education
Master of Science - Marketing
DUBLIN BUSINESS SCHOOL
09.2020 - 09.2021
Bachelor of - Electrical and Electronics
ST. JOSEPH'S COLLEGE
06.2009 - 06.2014
Skills
Marketing and advertising
undefinedCertification
Fundamentals of Digital Marketing by Google Digital Garage
Timeline
Master of Science - Marketing
DUBLIN BUSINESS SCHOOL
09.2020 - 09.2021
BRAND MARKETING MANAGER
Watson's Pub, Shilton Hospitality
02.2020 - 08.2020
MARKETING MANAGER
Hotkhana Digital Marketing Services
01.2019 - 01.2020
ENTREPRENEUR / RESTAURANT OWNER
That Corner Shop
11.2017 - 12.2019
RISK ANALYST
AMAZON
04.2017 - 11.2017
PROCESS EXECUTIVE
INFOSYS
04.2017 - 11.2017
Bachelor of - Electrical and Electronics
ST. JOSEPH'S COLLEGE
06.2009 - 06.2014
Fundamentals of Digital Marketing by Google Digital Garage
Foundations of Project Management by Google
Email marketing with MailChimp
Business English Certificate by ESOL
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