Hi, I’m
Camila Romão
Marketing Strategyst
Galway,G
Summary
Adaptable marketing strategist with four years of experience in social media, community management, ads management, and CRM. A self-managing professional who is analytical and constantly progressing in this field. Dedicated to promoting enhanced results through creative and objective thinking. Implements strategies to upgrade CRM and sales results, successfully improving engagement levels.
Overview
7
years of professional experience
5
years of post-secondary education
Work History
eFácil
Marketing Assistant
10.2021 - 10.2023
Job overview
- Spearheaded development of content calendar, ensuring consistent and timely publication of marketing materials.
- Facilitated partnerships with influencers, expanding reach and enhancing brand reputation.
- Organized and executed promotional events to strengthen community relations and brand awareness.
- Managing CRM channels by email marketing and push via Oracle Responsys, Oracle Infinity, Insider, and Firebase.
- Analyzing the performance of the main KPIs and OKRs, as well as being involved in the CRM strategy.
- Promoting branding strategies by overseeing on and off-communication campaigns through partnerships with digital communication means and TV.
- Streamlined communication between marketing and sales departments, ensuring alignment of goals and strategies.
- Increased open rate and click-through rate.
- Enhanced CRM channels sales income.
- Strengthened brand identity with consistent messaging across various platforms, including radio, TV, digital, and social media channels.
- Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
- Assisted with budget tracking and expense reporting, ensuring marketing activities remained within financial constraints.
- Collaborated with graphic designers to produce visually appealing marketing collateral that captured brand's essence.
Elévon
Social Media Analyst
06.2020 - 09.2021
Job overview
- Audited effectiveness of social media management tools and redesigned to improve efficiency and increase results.
- Performed as a social media strategist to manage communities and ads, to enhance engagement.
- Accomplished the area development within the company by implementing a community management routine.
- Utilized advanced analytics tools to track campaign performance, making data-driven decisions for optimizing results.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that leveraged the power of social media channels.
YbridaUberlândia
Social Media
03.2017 - 11.2019
Job overview
- Utilized social media to advance reporting and engage audience for over 15 clients.
- Executed social media content plans related to health and science.
- Secured references, research, and data verification.
- Acquired expertise in social ads.
- Produced and revised content for blogs, social media, and email marketing, based on scientific evidence.
- Achieved engagement increase on social media by producing content and managing social ads.
- Accomplished traffic improvement on client's website using SEO content techniques.
DínamasUberlândia
Co-creator and Jounalist
03.2018 - 08.2019
Job overview
- Dínamas is a project designed to create a space in which refugees' stories are told through the women's perception
- The development of the project involved from the branding, the visual concept, the logistic planning, to the interviews and article writing
- Besides, there was a curatorship process which resulted in an informational section where other refugees could look for different types of content (health accessibility, education, legal information, etc).
Education
Federal University of UberlândiaBrazil
Bachelor from Journalism
01.2015 - 12.2019
Federal University of Santa CatarinaFlorianópolis
National Exchange Scholarship
06.2017 - 12.2017
Skills
Copywriting
Volunteer Experience
Actuated as Co-creator and Jounalist in Dínamas, a project designed to create a space in which refugees' stories are told through the women's perception. The development of the project involved from the branding, the visual concept, the logistic planning, to the interviews and article writing. Besides, there was a curatorship process which resulted in an informational section where other refugees could look for different types of content (health accessibility, education, legal information, etc).
Languages
Portuguese
Native language
English
Advanced
C1
Spanish
Intermediate
B1
Timeline
Marketing Assistant
eFácil
10.2021 - 10.2023
Social Media Analyst
Elévon
06.2020 - 09.2021
Co-creator and Jounalist
Dínamas
03.2018 - 08.2019
Federal University of Santa Catarina
National Exchange Scholarship
06.2017 - 12.2017
Social Media
Ybrida
03.2017 - 11.2019
Federal University of Uberlândia
Bachelor from Journalism
01.2015 - 12.2019
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