Bryony Clarke
London
Summary
Passionate about building meaningful connections between brands, influencers, and audiences, bringing hands-on experience in talent partnerships, influencer marketing, and business development across fashion, media, and entertainment. I thrive on creating exciting collaborations, negotiating deals, and helping brands grow. With a deep understanding of Gen Z trends, digital content, and social media, I love crafting engaging campaigns that drive engagement and deliver a real impact, and enjoy collaborating with different teams and building lasting industry relationships.
Overview
7
7
years of professional experience
2017
2017
years of post-secondary education
Work history
Talent Executive
ASOS
01.2024 - 02.2025
- Manage and execute paid influencer talent partnerships for social media campaigns, ensuring alignment with brand objectives.
- Identify and onboard relevant creators with strong fashion authority to engage Gen Z audiences.
- Lead negotiations, contract management, and budget allocation for high-level talent deals.
- Develop and oversee end-to-end campaign execution, including ideation, production, and post-campaign analysis.
- Collaborate with internal teams (marketing, paid media, creative) to develop compelling influencer-led content.
- Deliver high-impact campaigns for global fashion brands, including Nike, Calvin Klein, New Balance, and Adidas.
- Create talent decks and presentations using industry knowledge and data insights to maximise ROI and creator engagement.
- Drive measurable results for the business, creating content that generates the highest EMV and hits monthly revenue targets.
Casting Assistant Producer (Freelance)
Various TV Production Companies
02.2021 - 01.2024
- Sourced and secured talent for high-profile entertainment TV shows, aligning casting with brand and audience needs.
- Developed acquisition strategies using scouting, networking, and trend analysis across digital platforms.
- Managed relationships with senior talent, producers, and casting executives, ensuring seamless collaboration.
- Acted as the primary point of contact for cast and talent on location, working from casting through to shoot.
- Provided creative input for talent pitches and audition processes.
- Worked on productions such as Love Island (ITV2), Celebs Go Dating (E4), Glow Up (BBC3), and Survivor (BBC1)
New Business Sales Executive
SEEN Connects
04.2020 - 01.2021
- Led business development efforts, identifying and securing new brand partnerships for the influencer marketing agency.
- Conducted discovery meetings, presenting creative influencer marketing strategies to secure new clients.
- Collaborated with account managers and social media teams to develop and execute successful digital campaigns while fostering long-term client relationships.
- Represented the company at industry networking events, expanding business opportunities.
Business Development Executive
POQ (SaaS Company)
06.2019 - 03.2020
- Managed business development efforts in the fashion retail sector, securing brand partnership opportunities.
- Engaged in strategic outreach to secure meetings with top fashion retailers, pitching innovative digital marketing solutions.
- Assisted in planning and executing client events and networking activities.
Account Manager
Ogilvy
02.2018 - 06.2019
- Managed key client relationships, overseeing digital advertising campaigns and creative strategies.
- Collaborated with internal teams to manage the account, the relationship with the brand and to deliver content to tight deadlines.
- Led upselling initiatives, identifying opportunities for further client investment.
Education
BA HONS - DRAMA
UNIVERSITY OF MANCHESTER
Skills
- Brand Partnerships & Sales Strategy
- Contract Negotiation & Budget Management
- Influencer & Talent Management
- Social Media Marketing & Gen Z Trends
- Creative Campaign Development
- Stakeholder & Client Relationship Management
- Project & Campaign Management
- Presentation & Pitching Skills
- Data Analysis & Performance Reporting
Timeline
Talent Executive
ASOS
01.2024 - 02.2025
Casting Assistant Producer (Freelance)
Various TV Production Companies
02.2021 - 01.2024
New Business Sales Executive
SEEN Connects
04.2020 - 01.2021
Business Development Executive
POQ (SaaS Company)
06.2019 - 03.2020
Account Manager
Ogilvy
02.2018 - 06.2019
BA HONS - DRAMA
UNIVERSITY OF MANCHESTER
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