Brenda Murphy-
Youghal,Ireland
Summary
Dynamic professional with expertise in market insight and business intelligence tools, adept at leveraging marketing automation tools to drive strategic initiatives. Demonstrates strong analytical reasoning and effective communication skills, ensuring optimal customer relationship management and budget planning. Proficient in financial forecasting with a keen business acumen, committed to enhancing organisational growth and efficiency.
Overview
34
34
years of professional experience
1
1
year of post-secondary education
Work history
Group Director - Revenue, Marketing & PR
Cliste Hospitality
Cork, Ireland
01.2024 - 03.2025
- Developed new business partnerships with key industry players.
- Delivered corporate objectives through the development of high-performing teams.
- Executed data-driven sales and marketing strategies to boost revenue.
- Enhanced brand visibility by implementing strategic marketing campaigns.
- Drove innovation in product development, keeping company at industry forefront.
- Oversaw financial forecasting exercises to inform business planning and strategy.
- Coordinated multi-disciplinary teams to deliver complex projects on time and budget.
- Facilitated communication and collaboration across departments.
- Conducted comprehensive competitor analysis for better market positioning.
- Led regional expansion for increased market penetration.
Group Director of Sales, Marketing & Yield
Cliste Hospitality
Cork, Ireland
02.2018 - 01.2024
- Delivered corporate objectives through the development of high-performing teams.
- Identified growth opportunities in markets previously untapped by the company.
- Streamlined processes to improve operational efficiency.
- Aligned departmental goals with overall company vision and mission.
- Enhanced brand visibility by implementing strategic marketing campaigns.
- Conducted comprehensive competitor analysis for better market positioning.
- Implemented cost-saving measures, resulting in enhanced profitability.
- Mentored junior executives, nurturing next generation leadership within the organisation.
- Oversaw financial forecasting exercises to inform business planning and strategy.
- Recruited high-performing, reliable staff for improved team productivity.
Director of Sales & Marketing
Castlemartyr Resort Cork
Castlemartyr, County Cork
07.2014 - 01.2018
- Implemented effective sales tactics, ensuring steady revenue flow.
- Streamlined marketing campaigns for improved customer engagement.
- Coordinated cross-departmental communications to streamline operations.
- Managed public relations activities, bolstering corporate image.
- Spearheaded new product launches, resulting in heightened brand awareness.
- Devised pricing strategies which boosted profitability without sacrificing quality.
- Led a team of sales and marketing professionals to achieve business targets.
- Orchestrated successful trade shows, promoting company offerings.
Partner/Director
Wood Brothers Bistro
Killaloe, Clare
09.2008 - 05.2014
- Innovated promotional strategies, raised brand awareness in local community.
- Oversaw budgeting and financial planning, maintained profitable margins whilst ensuring top-notch service quality.
- Coordinated events and parties to increase restaurant revenue.
- Managed daily operations for smooth restaurant functioning.
- Cultivated a positive work environment by fostering team spirit amongst staff.
Group Marketing Manager
Absolute Hotel Group
Galway , Ireland
01.2005 - 02.2008
- Led sales & Marketing teams for The House Hotel, Galway and the Absolute Hotel, Limerick.
- Launched both brands to the market.
- Coordinated with PR agencies for impactful media coverage.
- Analysed competitive landscape, informing future marketing strategies.
- Led market research, resulting in informed business decisions.
- Optimised use of social media channels to increase web traffic.
- Directed SEO and SEM strategies, improving website ranking on search engines.
Director of Sales & Marketing
Radisson Hotel Group
Galway, County Galway
01.2001 - 12.2005
- Implemented effective sales tactics, ensuring steady revenue flow.
- Oversaw daily operations of the sales department, promoting efficiency.
- Coordinated cross-departmental communications to streamline operations.
- Cultivated strong client relationships for sustained business growth.
- Fostered a results-driven culture amongst the sales team to exceed targets.
- Led a team of sales and marketing professionals to achieve business targets.
Sales Manager
Radisson St. Helens Hotel, Dublin
Stillorgan, Dublin
04.1998 - 12.2000
- Managed key accounts, resulting in consistent revenue generation.
- Drove revenue growth by identifying and capitalising on emerging market trends.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
- Streamlined sales processes to enhance team productivity.
- Developed robust client relationships for improved business growth.
Meeting & Events Manager
The Burlington Hotel
Dublin
01.1994 - 03.1998
- Coordinated with various departments to ensure smooth event execution.
- Collaborated with sales team to ensure achievement of sales targets.
- Liaised closely with sales team to ensure alignment between promotional activities and sales objectives.
- Collaborated effectively with team members, enhanced workflow coordination.
Assistant manager
Radisson Edwardian Hotels
London, United Kingdom
01.1991 - 06.1994
- Participated in Trainee Management programme, gaining experience in roles from Receptionist to Sales Executive and ultimately Assistant Manager.
Education
Diploma of Higher Education - Business & Secretarial
Griffith College
Cork 09.1990 - 06.1991
Skills
- Market insight
- Business intelligence tools
- Marketing automation tools
- Effective communicator
- Analytical reasoning
- Customer relationship management
- Budget planning
- Financial Forecasting
- Business acumen
References
References available upon request.
Timeline
Group Director - Revenue, Marketing & PR
Cliste Hospitality
01.2024 - 03.2025
Group Director of Sales, Marketing & Yield
Cliste Hospitality
02.2018 - 01.2024
Director of Sales & Marketing
Castlemartyr Resort Cork
07.2014 - 01.2018
Partner/Director
Wood Brothers Bistro
09.2008 - 05.2014
Group Marketing Manager
Absolute Hotel Group
01.2005 - 02.2008
Director of Sales & Marketing
Radisson Hotel Group
01.2001 - 12.2005
Sales Manager
Radisson St. Helens Hotel, Dublin
04.1998 - 12.2000
Meeting & Events Manager
The Burlington Hotel
01.1994 - 03.1998
Assistant manager
Radisson Edwardian Hotels
01.1991 - 06.1994
Diploma of Higher Education - Business & Secretarial
Griffith College
09.1990 - 06.1991
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