Brenda Murphy-
Youghal,Ireland
Summary
Dynamic professional with expertise in market insight and business intelligence tools, adept at leveraging marketing automation tools to drive strategic initiatives. Demonstrates strong analytical reasoning and effective communication skills, ensuring optimal customer relationship management and budget planning. Proficient in financial forecasting with a keen business acumen, committed to enhancing organisational growth and efficiency.
Overview
34
34
years of professional experience
1
1
year of post-secondary education
Work history
Group Director - Revenue, Marketing & PR
Cliste Hospitality
Cork, Ireland
2024.01 - 2025.03
- Developed new business partnerships with key industry players.
- Delivered corporate objectives through the development of high-performing teams.
- Executed data-driven sales and marketing strategies to boost revenue.
- Enhanced brand visibility by implementing strategic marketing campaigns.
- Drove innovation in product development, keeping company at industry forefront.
- Oversaw financial forecasting exercises to inform business planning and strategy.
- Coordinated multi-disciplinary teams to deliver complex projects on time and budget.
- Facilitated communication and collaboration across departments.
- Conducted comprehensive competitor analysis for better market positioning.
- Led regional expansion for increased market penetration.
Group Director of Sales, Marketing & Yield
Cliste Hospitality
Cork, Ireland
2018.02 - 2024.01
- Delivered corporate objectives through the development of high-performing teams.
- Identified growth opportunities in markets previously untapped by the company.
- Streamlined processes to improve operational efficiency.
- Aligned departmental goals with overall company vision and mission.
- Enhanced brand visibility by implementing strategic marketing campaigns.
- Conducted comprehensive competitor analysis for better market positioning.
- Implemented cost-saving measures, resulting in enhanced profitability.
- Mentored junior executives, nurturing next generation leadership within the organisation.
- Oversaw financial forecasting exercises to inform business planning and strategy.
- Recruited high-performing, reliable staff for improved team productivity.
Director of Sales & Marketing
Castlemartyr Resort Cork
Castlemartyr, County Cork
2014.07 - 2018.01
- Implemented effective sales tactics, ensuring steady revenue flow.
- Streamlined marketing campaigns for improved customer engagement.
- Coordinated cross-departmental communications to streamline operations.
- Managed public relations activities, bolstering corporate image.
- Spearheaded new product launches, resulting in heightened brand awareness.
- Devised pricing strategies which boosted profitability without sacrificing quality.
- Led a team of sales and marketing professionals to achieve business targets.
- Orchestrated successful trade shows, promoting company offerings.
Partner/Director
Wood Brothers Bistro
Killaloe, Clare
2008.09 - 2014.05
- Innovated promotional strategies, raised brand awareness in local community.
- Oversaw budgeting and financial planning, maintained profitable margins whilst ensuring top-notch service quality.
- Coordinated events and parties to increase restaurant revenue.
- Managed daily operations for smooth restaurant functioning.
- Cultivated a positive work environment by fostering team spirit amongst staff.
Group Marketing Manager
Absolute Hotel Group
Galway , Ireland
2005.01 - 2008.02
- Led sales & Marketing teams for The House Hotel, Galway and the Absolute Hotel, Limerick.
- Launched both brands to the market.
- Coordinated with PR agencies for impactful media coverage.
- Analysed competitive landscape, informing future marketing strategies.
- Led market research, resulting in informed business decisions.
- Optimised use of social media channels to increase web traffic.
- Directed SEO and SEM strategies, improving website ranking on search engines.
Director of Sales & Marketing
Radisson Hotel Group
Galway, County Galway
2001.01 - 2005.12
- Implemented effective sales tactics, ensuring steady revenue flow.
- Oversaw daily operations of the sales department, promoting efficiency.
- Coordinated cross-departmental communications to streamline operations.
- Cultivated strong client relationships for sustained business growth.
- Fostered a results-driven culture amongst the sales team to exceed targets.
- Led a team of sales and marketing professionals to achieve business targets.
Sales Manager
Radisson St. Helens Hotel, Dublin
Stillorgan, Dublin
1998.04 - 2000.12
- Managed key accounts, resulting in consistent revenue generation.
- Drove revenue growth by identifying and capitalising on emerging market trends.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
- Streamlined sales processes to enhance team productivity.
- Developed robust client relationships for improved business growth.
Meeting & Events Manager
The Burlington Hotel
Dublin
1994.01 - 1998.03
- Coordinated with various departments to ensure smooth event execution.
- Collaborated with sales team to ensure achievement of sales targets.
- Liaised closely with sales team to ensure alignment between promotional activities and sales objectives.
- Collaborated effectively with team members, enhanced workflow coordination.
Assistant manager
Radisson Edwardian Hotels
London, United Kingdom
1991.01 - 1994.06
- Participated in Trainee Management programme, gaining experience in roles from Receptionist to Sales Executive and ultimately Assistant Manager.
Education
Diploma of Higher Education - Business & Secretarial
Griffith College
Cork 1990.09 - 1991.06
Skills
- Market insight
- Business intelligence tools
- Marketing automation tools
- Effective communicator
- Analytical reasoning
- Customer relationship management
- Budget planning
- Financial Forecasting
- Business acumen
References
References available upon request.
Timeline
Group Director - Revenue, Marketing & PR
Cliste Hospitality
2024.01 - 2025.03
Group Director of Sales, Marketing & Yield
Cliste Hospitality
2018.02 - 2024.01
Director of Sales & Marketing
Castlemartyr Resort Cork
2014.07 - 2018.01
Partner/Director
Wood Brothers Bistro
2008.09 - 2014.05
Group Marketing Manager
Absolute Hotel Group
2005.01 - 2008.02
Director of Sales & Marketing
Radisson Hotel Group
2001.01 - 2005.12
Sales Manager
Radisson St. Helens Hotel, Dublin
1998.04 - 2000.12
Meeting & Events Manager
The Burlington Hotel
1994.01 - 1998.03
Assistant manager
Radisson Edwardian Hotels
1991.01 - 1994.06
Diploma of Higher Education - Business & Secretarial
Griffith College
1990.09 - 1991.06